Brazilian football club Palmeiras has entered into a sponsorship deal with the online gambling operator Dafabet. The deal will run until the end of 2021 and see Dafabet become the first official partner of Palmeiras within the sports betting category.
As per the deal, Dafabet will be present in the physical and digital media of the Greatest Champion in Brazil, such as a LED panel at Allianz Parque, static signs at the Football Academy, backdrop, in addition to activation on social networks, on TV Palmeiras Plus, on the official website, among other spaces.
“We are happy to sign this partnership with Dafabet, the first company in the sports betting segment to sponsor Palmeiras. We are grateful for the trust and hope that this partnership will bring results and benefits for the parties involved, especially for the millions of fans in Palmeiras,” Roberto Trinas, executive director of marketing at Palmeiras, said.
“This partnership between the Biggest Champion in Brazil and the Libertadores winner with one of the biggest online betting companies in the world is just the beginning of a great story written together. We are proud that Palmeiras has chosen Dafabet to join the Palmeiras Family as their first choice of betting partner. Dafabet hopes to serve Palmeiras fans with the best quotes, the best service and exclusive promotions. Avanti Palestra!” Kasper Trier, executive director of Dafabet for Brazil & Latin America, said.