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Online gambling is the runaway winner of this World Cup

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Online gambling has profited most from the pulsating action in the football World Cup in Russia, especially from the fine showing of the young and unfancied England team.

The London Times has reported that the brits could end up betting for about 2.5 billion pounds ($3.31 billion) when the World Cup concludes. It represents a 50 per cent hike from the figure of the previous tournament held in Brazil. The trend points to a possible rise in the number of problem gamblers too. Curbing advertising, without cracking down on betting platforms, seems to be the best way to control problem gamblers without troubling the responsible bettors.

The spread of technology and decades of fairly permissive regulation, with betting shops a common sight on British streets since the 1960s, have laid the groundwork. The UK’s online gambling market is the biggest in Europe, with gross revenues of $5.7 billion, according to consultancy GBGC. Markets like France are catching up, but keep the sector on a much tighter leash.

Yet advertising and marketing really keep the wheels turning. The tens of millions of UK viewers tuning in for a World Cup match regularly come face-to-face with a celebrity cheerfully promoting online bets, somewhere in between the teams’ national anthems and the start of play. It’s hard to reconcile the glossy scenes of groups of friends laying down victorious bets between swigs of beer with reality.

The ads are the logical conclusion of a deregulation drive that began a decade ago, and which led to ads so in-your-face that some politicians and the Church of England have called for further restrictions. Sponsorship deals between clubs and betting brands have soared.

Rules and standards are belatedly being tightened, notably around the tone and seductive financial promotions of some ads. But the ubiquity of ads and aggressive messaging remain unchanged. Betting websites’ impressive double-digit operating margins alone should make clear who the real winners are.

Industry bodies have in the past argued that opposition to ads is emotional rather than evidence-based. Dr. Mark Griffiths, of Nottingham Trent University’s gaming research unit, found otherwise. According to his research, normalisation of sports betting could hurt vulnerable sections of society: Some 70 per cent of children have seen gambling ads on social media, according to the Gambling Commission; and problem gamblers mention advertising as a trigger.

A direct crackdown on online gambling is probably more paternalistic than UK society would support; it would also just fuel a black market. But consumers would benefit from a nudge in the right direction. Advertising and awareness campaigns about the risks of gambling could balance the scales a little better. A proposal from Bournemouth University’s Raian Ali suggests re-routing the data harvested by gambling platforms back to the consumer, so gamblers can see the full record of their activity and money spent (and lost).

These measures would make a great deal of sense. But future regulatory efforts should still target the marketing machine of an increasingly volume-driven and commoditised betting market. A reduction or ban in betting ads would no doubt help with gambling addiction. But, as with alcohol and cigarette advertising, where heavy restrictions now apply in the UK, firms are unlikely to hold back voluntarily. Betting on less exposure could pay out for society over the long run.

 

Source: bloomberg.com


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Bethard.com is granted license to operate in Denmark

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“2018 is a truly exciting year for us” – Erik Skarp, CEO

”We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market”, said Erik Skarp, co-founder and CEO of Bethard Group. ”2018 is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe’s leading sports betting brand. And we have had a great start. First with the announcement of Zlatan Ibrahimovic’ joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark”.

Bethard.com is currently licensed in Malta, Denmark and the UK. Applications for a gambling license has been filed in Sweden. Work on a license application for a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.

Bethard will start welcoming Danish players to the site within weeks.

For more information, please contact:


Erik Skarp, co-founder and CEO Bethard Group Ltd
E-mail: erik@bethardgroup.com

Jan Lindow, CMO Bethard Group Ltd
E-mail: media@bethardgroup.com


Source: European Gaming Media Latest News

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1xBet announces sponsorship with the Tottenham Hotspur

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Tottenham has announced a new long-term agreement with 1XBET as its Official Betting Partner for Africa. 1XBET is one of the most visited betting and gaming websites in the world, with over 1,000 available markets.

As part of the partnership, 1XBET will have an in-stadium advertising presence at the Club’s home matches on the LED perimeter system, as well as a presence on the new website and digital channels across the continent.

The Club has 100 million followers across Africa and fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa. To celebrate the launch of the partnership, 1XBET is offering the Club’s fans the opportunity to win a signed shirt if they can successfully predict which Tottenham Hotspur player scores our first goal at home this season.

This is 1XBET’s first partnership in English football following high profile existing relationships with the CAF African Nations Cup and the Nigerian Football Association.

Fran Jones, Head of Partnerships, Tottenham Hotspur, said: “We are delighted to welcome 1XBET to the Tottenham Hotspur partner family and look forward to working with them to engage with and grow our African fan base.”

Eugene Kiryukhin, 1XBET’s Director for Development of International Partners, added: “We are thrilled to sign with Tottenham Hotspur, they have impressed us with their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa. We look forward to working alongside and supporting them.”


Source: European Gaming Media Latest News

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Pennsylvania Gaming Control Board Reports Table Games Revenue for July

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HARRISBURG, Pa.Aug. 16, 2018 – Figures released and posted today by the Pennsylvania Gaming Control Board on its web site, www.gamingcontrolboard.pa.gov, display tables games revenue for July 2018 at $73,820,267 a decrease of 5.2% over July of last year when revenue was $77,855,644.

The Board also reported that when combining July’s table games revenue with the earlier reported July slot machine revenue, total gaming revenue decreased by 3.3% compared to July of last year.

The Board is also reporting total tax revenue from table games play during July in the amount of $11,888,675* with an average of 1,272 tables in daily operation statewide.

Gross table games revenue at each of the casinos for July 2018 and July 2017 along with a similar comparison for total casino gaming revenue are displayed in the following tables:

Casino

July 2018 Table
Games
Revenue

July 2017 Table
Games
Revenue

% Change

Sands Casino Resort Bethlehem

$21,136,815

$20,616,680

2.52%

Parx Casino

$15,308,027

$15,470,427

-1.05%

SugarHouse Casino

$10,040,595

$9,708,046

3.43%

Rivers Casino

$5,657,336

$5,626,840

0.54%

Harrah’s Philadelphia Casino and Racetrack

$4,226,527

$6,014,716

-29.73%

Mount Airy Casino Resort

$3,951,802

$5,099,335

-22.50%

The Meadows Casino

$3,201,602

$3,762,922

-14.92%

Mohegan Sun Pocono

$2,627,085

$3,964,159

-33.73%

Valley Forge Casino Resort

$3,008,576

$2,629,191

14.43%

Hollywood Casino at Penn National Race Course

$2,954,506

$3,155,992

-6.38%

Presque Isle Downs and Casino

$1,330,964

$1,320,322

0.81%

Lady Luck Casino Nemacolin

$376,433

$487,013

-22.71%

Statewide Total

$73,820,267

$77,855,644

-5.18%

 

Casino

July 2018
Total Gaming
Revenue

July 2017
Total Gaming
Revenue

% Change

Parx Casino

$50,019,386

$49,917,524

0.20%

Sands Casino Resort Bethlehem

$46,903,725

$47,060,002

-0.33%

Rivers Casino

$30,061,001

$29,937,226

0.41%

SugarHouse Casino

$24,976,685

$24,610,094

1.49%

The Meadows Casino

$22,090,033

$23,238,992

-4.94%

Harrah’s Philadelphia Casino and Racetrack

$20,834,168

$22,936,616

-9.17%

Hollywood Casino at Penn National Race Course

$20,251,246

$21,774,599

-7.00%

Mohegan Sun Pocono

$19,586,941

$22,568,354

-13.21%

Mount Airy Casino Resort

$17,115,022

$19,813,776

-13.62%

Presque Isle Downs and Casino

$11,958,484

$11,906,194

0.44%

Valley Forge Casino Resort

$10,625,296

$9,889,706

7.44%

Lady Luck Casino Nemacolin

$3,042,265

$3,327,527

-8.57%

Statewide Total

$277,464,252

$286,980,610

-3.32%

*Tax revenue figures reflect amounts generated prior to any adjustments by the PA Department of Revenue

About the Pennsylvania Gaming Control Board:

The Pennsylvania Gaming Control Board is tasked to oversee all aspects of the state’s casino industry, along with oversight of new gaming initiatives created through amendments to the Race Horse Development and Gaming Act recently approved by the signing of Act 42 of 2017.

The Commonwealth’s casino industry currently consists of 10 stand-alone and racetrack casinos in operation, along with the two smaller resort casinos.  These facilities collectively employ 17,000 people and annually generate approximately $1.4 billion in tax revenue from slot machine and table games play. The largest portion of that money is used for property tax reduction to all Pennsylvaniahomeowners.

Additional information about both the PGCB’s gaming regulatory efforts and Pennsylvania’s gaming industry can be found at gamingcontrolboard.pa.gov. You can also follow the agency on Twitter by choosing @PAGamingControl.

CONTACTS: Doug Harbach or Richard McGarvey
(717) 346-8321

 

SOURCE Pennsylvania Gaming Control Board


Source: European Gaming Media Latest News

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