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Online gambling is the runaway winner of this World Cup

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Online gambling is the runaway winner of this World CupReading Time: 2 minutes

Online gambling has profited most from the pulsating action in the football World Cup in Russia, especially from the fine showing of the young and unfancied England team.

The London Times has reported that the brits could end up betting for about 2.5 billion pounds ($3.31 billion) when the World Cup concludes. It represents a 50 per cent hike from the figure of the previous tournament held in Brazil. The trend points to a possible rise in the number of problem gamblers too. Curbing advertising, without cracking down on betting platforms, seems to be the best way to control problem gamblers without troubling the responsible bettors.

The spread of technology and decades of fairly permissive regulation, with betting shops a common sight on British streets since the 1960s, have laid the groundwork. The UK’s online gambling market is the biggest in Europe, with gross revenues of $5.7 billion, according to consultancy GBGC. Markets like France are catching up, but keep the sector on a much tighter leash.

Yet advertising and marketing really keep the wheels turning. The tens of millions of UK viewers tuning in for a World Cup match regularly come face-to-face with a celebrity cheerfully promoting online bets, somewhere in between the teams’ national anthems and the start of play. It’s hard to reconcile the glossy scenes of groups of friends laying down victorious bets between swigs of beer with reality.

The ads are the logical conclusion of a deregulation drive that began a decade ago, and which led to ads so in-your-face that some politicians and the Church of England have called for further restrictions. Sponsorship deals between clubs and betting brands have soared.

Rules and standards are belatedly being tightened, notably around the tone and seductive financial promotions of some ads. But the ubiquity of ads and aggressive messaging remain unchanged. Betting websites’ impressive double-digit operating margins alone should make clear who the real winners are.

Industry bodies have in the past argued that opposition to ads is emotional rather than evidence-based. Dr. Mark Griffiths, of Nottingham Trent University’s gaming research unit, found otherwise. According to his research, normalisation of sports betting could hurt vulnerable sections of society: Some 70 per cent of children have seen gambling ads on social media, according to the Gambling Commission; and problem gamblers mention advertising as a trigger.

A direct crackdown on online gambling is probably more paternalistic than UK society would support; it would also just fuel a black market. But consumers would benefit from a nudge in the right direction. Advertising and awareness campaigns about the risks of gambling could balance the scales a little better. A proposal from Bournemouth University’s Raian Ali suggests re-routing the data harvested by gambling platforms back to the consumer, so gamblers can see the full record of their activity and money spent (and lost).

These measures would make a great deal of sense. But future regulatory efforts should still target the marketing machine of an increasingly volume-driven and commoditised betting market. A reduction or ban in betting ads would no doubt help with gambling addiction. But, as with alcohol and cigarette advertising, where heavy restrictions now apply in the UK, firms are unlikely to hold back voluntarily. Betting on less exposure could pay out for society over the long run.

 

Source: bloomberg.com


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Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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Integration of EGT Global Jackpot with Winbet and Club King Marks Great SuccessReading Time: 1 minute

 

The EGT Global Jackpot’s integration with Winbet and Club King has achieved success through offering entertainment and winnings for both operators and players.

The operators’ success and players’ entertainment are always the core objectives of EGT sales, development and production teams. When innovation joins these approaches, EGT solutions are the reliable choices for winning businesses.

EGT supports the operators to make proposals to its customers they couldn’t refuse, with the integration of the EGT Global Jackpot into their gaming halls. Global Jackpot is developed to connect all slot machines and any type of roulette from all locations of operators across the country. Thus, the total bet generates the possibility of higher winnings compared to those offered by the local jackpots.

At Winbet, the Global Jackpot has been functional since March this year and has brought multiple winnings to the luckiest players. Recently, Club King has also integrated the Global Jackpot in favour of top entertainment and winnings for both operators and players.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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New York State Lottery Reports Record Revenues for the 2018 Fiscal YearReading Time: 1 minute

 

The New York Lottery has recorded $8.2 billion in sales for the state fiscal year that ended in March 31, 2019. That includes sales from Powerball, Jackpot, Mega Millions, Scratch Off, Quick Draw and other games, plus revenues generated by the state’s licensed video lottery locations.

The video lottery net win for the 2018-2019 fiscal year was $2.08 billion, third largest in the world behind two Italian lottery operators. The combined sales and net win earnings for the last fiscal year are a new record for the New York Lottery. The New York Lottery generated $3.47 billion in aid designated to support the state’s schools.

The lottery revenues are distributed to school districts according to the same formula used for state aid. A larger, poorer district will receive a higher percentage than a smaller, more affluent one. Lottery contributions account for 13% of all state aid to education for 2018-2019.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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Spillemyndigheden Introduces Whistleblower Scheme

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Spillemyndigheden Introduces Whistleblower SchemeReading Time: 1 minute

 

Spillemyndigheden, the Danish industry regulator, has launched a new whistleblower scheme for the employees of gambling operators who wish to report evidence of money laundering.

Spillemyndigheden has detailed that employees can report a company’s violation or potential violation of the anti-money laundering legislation to the regulator via a dedicated, anonymous contact form which will then trigger a legal investigation. All submissions will be encrypted to ensure that submissions are secure.

In April, Spillemyndigheden has blocked access to 25 gambling websites after petitioning the country’s telecommunications providers. Danish internet providers have now been obliged to block access to ten igaming sites, in addition to 15 skin betting websites.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spillemyndigheden Introduces Whistleblower Scheme

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