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Online Gambling in Italy, Quirino Mancini (Tonucci & Partners) shares insights in an exclusive interview

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Just last week the Italian gaming news agency Agimeg reported that Italy’s gambling regulator had so far received “less than 10 applications” for the new licenses, which cover mostly all gambling activities – sports and race betting, casino, poker, exchange betting, virtual sports, etc.

The licenses cost €200k apiece and are valid through 2022. Applicants must already hold an online gambling license in a European Union member state and boast annual turnover of at least €1.5m over the past two years. If applicants can’t meet these standards, they have to put up an additional €1.5m bank guarantee.

My latest interviewee is among the leading lawyers in Italy. Quirino Mancini is Partner and Global Head of Gaming & Gambling Practice at Tonucci & Partners.

Thank you for accepting this interview. My first question would be what are your expectations from the call for bids from online gaming operators? How will this change the Italian gaming industry?

Quirino: Judging by the first enquiries I have gathered since the announcement of the new licence tender, it would seem that notwithstanding the Italian market is already packed, there still are operators willing to enter it. This applies not only to B2C operators but to B2B ones too, even though unlike, most European regulated markets, the Italian licensing model does not require B2B operators to hold a local licence in order to offer their services, so if the trend is confirmed I reckon the Italian market will be somewhat re-shaped as a result of the advent of the “hybrid” operators (B2C+B2B).

The launch of the bidding process was expected much earlier. What hindered the launch, and does this have any effect on the process of bidding?

Quirino: The only reason for an otherwise inexplicable delay in calling the remote gaming licences tender is the quite populistic and very often ill-informed political pressure, notably across the whole parliamentary board, to restrict the gaming offer. Unfortunately the local gaming industry has so far proven unable to pull their acts together in terms of putting together a consistent, coordinated and effective effort to somehow redress the mounting wave of discredit and bias thrown at operators who are fully legal, legitimate, licensed and do pay taxes in Italy as if instead they were a bunch of offshore-based pirates ripping and abusing the poor Italian consumers.

There are several online gambling licenses which have already entered the Italian iGaming market and now only require the renewal of their licenses. My question is what is your opinion how difficult this process will be for the rest of the applicants?

Quirino: The licence tender process is all but difficult provided the prospective applicants duly meet the eligibility requirements and take timely action filing-wise. The real challenges for them, once licensed, are (i) going live in less than one full year bearing in mind the many technical peculiarities and specificities of the Italian remote gaming model that notably entails a 24/7 connection of the operator’s servers with the central control system ran by the regulator, (ii) having a good product fit and also customised for the local players, and (iii) having a clear vision for an effective and creative marketing strategy.

The delay in the online gaming licensing might have had an effect on the shared online poker liquidity agreement signed by Italy as well. What is your opinion regarding this problem?

Quirino: I believe that when it comes to shared international liquidity, the more newcomer operators join the party, the better it is for the players in terms of creating a sufficiently large pool.

It has recently been announced that Italy will not join the official start of the project. Will you, please share your ideas related to this issue?

Quirino: On 4 March 2018 general elections will be held in Italy. As already mentioned in a previous reply, at this time there definitely is too much focus, bias, propaganda, mis-information and pressure surrounding the gaming business for any sensible politician to want to be seen as the one who facilitated the offer of more gaming services to Italians, and because regulators take instructions and directions from the government and the parliament, you may easily figure out the rest of the story

To meet Quirino in person, make sure you register and attend Prague Gaming Summit 2018, held on the 29th of March at Andel’s by Vienna House Prague.

Interviewee profile:

Quirino Mancini is the global head of the gaming and gambling practice at Tonucci & Partners(www.tonucci.com), a top-ten Italian general practice firm with offices in Rome, Milan, Brescia, Padua, Florence, Tirana, Bucharest and Belgrad.

Quirino is one of the leading Italian gaming and gambling lawyers with a specialist practice of almost 20 years.  He acts for Italian and foreign-based online and land-based companies operating in the Italian gaming market, advising them on legal, licensing, regulatory, day-to-day compliance and any other operational aspects connected to their activities.  He also runs a bespoke matchmaking and business strategy service to provide clients with a customised type of assistance that includes also introduction and facilitation of dealings with the local regulatory authorities, banks as well as scouting and suitability checks on potential business partners.

Quirino is a regular speaker at most international gaming conferences and sits in the editorial board of various sector reviews and magazines.

Co-founder and editor of www.gaminglaw.eu, a pan-European information and commentary portal focusing on legal and regulatory issues under European and national gaming laws.

Secretary and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL), a worldwide organisation gathering regulators, lawyers and advisors, in-house counsels and educators engaged in the gaming business.  Fellow member of the International Association of Gaming Advisors (IAGA)


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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