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One in Eight Swedes Gambles Regularly on Foreign Gambling Websites

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One in Eight Swedes Gambles Regularly on International Gambling WebsitesReading Time: 2 minutes

Around 55% of all Swedes aged between 18-74 gambled monthly during the second half of 2017, Swedish consultancy firm Mediavision said in its latest report on gambling activity in the country. The reported figure reflected an increase from the same period of 2016 when 50% of the nation’s population of age 18-74 were recorded to have gambled monthly.

Mediavision also found that internationally licensed operators were the main driver of growth in demand for gambling services in the Scandinavian country. One in eight Swedes gambled monthly on foreign online gambling websites during the second half of 2017, the media consultant reported. That reflected an increase of 25% from a year earlier.

The likes of Kindred Group, LeoVegas, and Betsson, which are all Malta-based online gambling operators that actually originate from Sweden, were among the biggest drivers of growth in the local gambling market. The companies were also among those to benefit the most from the rising gambling activity.

According to Mediavision the greater portion of new online gambling accounts opened during the second half of 2017 were actually registered with foreign gambling operators. In other words, Sweden’s unregulated online gambling market has continued growing rapidly during the second half of 2017.

The media consultancy also pointed out that customers of foreign gambling operators deposited more money and played more regularly during the reported period as compared to the gambling activity of customers of Sweden’s locally licensed operators.

The country’s regulated market also saw an increase in gambling activity and growing demand for services of this type, but its growth during the second half of 2017 was more modest one, Mediavision reported.

Sweden’s gambling landscape is about to change significantly as the country is planned to introduce its new gambling law on January 1, 2019. The new set of rules would allow foreign operators to apply for licenses for the provision of online casino and sports betting services to Swedish customers. The move is expected to create one of Europe’s largest regulated markets.

Gambling Operators among Sweden’s Biggest Advertisers

A recent report by Swedish research firm Kantar Sifo showed that several gambling companies, including the state-run Svenska Spel, were among the top 20 advertisers on local media in 2017.

The operator that now holds the monopoly over the provision of most gambling services in the Scandinavian nation spent SEK472.27 million (approximately $58.6 million) on different advertising campaigns last year, Kantar Sifo reported.

With advertising spending of SEK443.09 million (approximately $55 million), Kindred Group (previously Unibet Group) was also among the businesses to spend the most on advertising last year. LeoVegas recorded the largest increase in money spent on marketing. The company’s Swedish advertising spending totaled SEK314.02 million (approximately $39 million) last year, up 83.2% from 2016.

According to analysts, the increased advertising spending was part of the gambling companies’ efforts to secure greater brand exposure and recognition ahead of the upcoming opening of the Swedish online gambling market, which is expected to be extremely competitive due to the already enormous demand for gambling services in the country.


Source: European Gaming Media and Events

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Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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Integration of EGT Global Jackpot with Winbet and Club King Marks Great SuccessReading Time: 1 minute

 

The EGT Global Jackpot’s integration with Winbet and Club King has achieved success through offering entertainment and winnings for both operators and players.

The operators’ success and players’ entertainment are always the core objectives of EGT sales, development and production teams. When innovation joins these approaches, EGT solutions are the reliable choices for winning businesses.

EGT supports the operators to make proposals to its customers they couldn’t refuse, with the integration of the EGT Global Jackpot into their gaming halls. Global Jackpot is developed to connect all slot machines and any type of roulette from all locations of operators across the country. Thus, the total bet generates the possibility of higher winnings compared to those offered by the local jackpots.

At Winbet, the Global Jackpot has been functional since March this year and has brought multiple winnings to the luckiest players. Recently, Club King has also integrated the Global Jackpot in favour of top entertainment and winnings for both operators and players.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Integration of EGT Global Jackpot with Winbet and Club King Marks Great Success

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New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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New York State Lottery Reports Record Revenues for the 2018 Fiscal YearReading Time: 1 minute

 

The New York Lottery has recorded $8.2 billion in sales for the state fiscal year that ended in March 31, 2019. That includes sales from Powerball, Jackpot, Mega Millions, Scratch Off, Quick Draw and other games, plus revenues generated by the state’s licensed video lottery locations.

The video lottery net win for the 2018-2019 fiscal year was $2.08 billion, third largest in the world behind two Italian lottery operators. The combined sales and net win earnings for the last fiscal year are a new record for the New York Lottery. The New York Lottery generated $3.47 billion in aid designated to support the state’s schools.

The lottery revenues are distributed to school districts according to the same formula used for state aid. A larger, poorer district will receive a higher percentage than a smaller, more affluent one. Lottery contributions account for 13% of all state aid to education for 2018-2019.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New York State Lottery Reports Record Revenues for the 2018 Fiscal Year

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Spillemyndigheden Introduces Whistleblower Scheme

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Spillemyndigheden Introduces Whistleblower SchemeReading Time: 1 minute

 

Spillemyndigheden, the Danish industry regulator, has launched a new whistleblower scheme for the employees of gambling operators who wish to report evidence of money laundering.

Spillemyndigheden has detailed that employees can report a company’s violation or potential violation of the anti-money laundering legislation to the regulator via a dedicated, anonymous contact form which will then trigger a legal investigation. All submissions will be encrypted to ensure that submissions are secure.

In April, Spillemyndigheden has blocked access to 25 gambling websites after petitioning the country’s telecommunications providers. Danish internet providers have now been obliged to block access to ten igaming sites, in addition to 15 skin betting websites.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spillemyndigheden Introduces Whistleblower Scheme

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