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One in Eight Swedes Gambles Regularly on Foreign Gambling Websites



One in Eight Swedes Gambles Regularly on International Gambling WebsitesReading Time: 2 minutes

Around 55% of all Swedes aged between 18-74 gambled monthly during the second half of 2017, Swedish consultancy firm Mediavision said in its latest report on gambling activity in the country. The reported figure reflected an increase from the same period of 2016 when 50% of the nation’s population of age 18-74 were recorded to have gambled monthly.

Mediavision also found that internationally licensed operators were the main driver of growth in demand for gambling services in the Scandinavian country. One in eight Swedes gambled monthly on foreign online gambling websites during the second half of 2017, the media consultant reported. That reflected an increase of 25% from a year earlier.

The likes of Kindred Group, LeoVegas, and Betsson, which are all Malta-based online gambling operators that actually originate from Sweden, were among the biggest drivers of growth in the local gambling market. The companies were also among those to benefit the most from the rising gambling activity.

According to Mediavision the greater portion of new online gambling accounts opened during the second half of 2017 were actually registered with foreign gambling operators. In other words, Sweden’s unregulated online gambling market has continued growing rapidly during the second half of 2017.

The media consultancy also pointed out that customers of foreign gambling operators deposited more money and played more regularly during the reported period as compared to the gambling activity of customers of Sweden’s locally licensed operators.

The country’s regulated market also saw an increase in gambling activity and growing demand for services of this type, but its growth during the second half of 2017 was more modest one, Mediavision reported.

Sweden’s gambling landscape is about to change significantly as the country is planned to introduce its new gambling law on January 1, 2019. The new set of rules would allow foreign operators to apply for licenses for the provision of online casino and sports betting services to Swedish customers. The move is expected to create one of Europe’s largest regulated markets.

Gambling Operators among Sweden’s Biggest Advertisers

A recent report by Swedish research firm Kantar Sifo showed that several gambling companies, including the state-run Svenska Spel, were among the top 20 advertisers on local media in 2017.

The operator that now holds the monopoly over the provision of most gambling services in the Scandinavian nation spent SEK472.27 million (approximately $58.6 million) on different advertising campaigns last year, Kantar Sifo reported.

With advertising spending of SEK443.09 million (approximately $55 million), Kindred Group (previously Unibet Group) was also among the businesses to spend the most on advertising last year. LeoVegas recorded the largest increase in money spent on marketing. The company’s Swedish advertising spending totaled SEK314.02 million (approximately $39 million) last year, up 83.2% from 2016.

According to analysts, the increased advertising spending was part of the gambling companies’ efforts to secure greater brand exposure and recognition ahead of the upcoming opening of the Swedish online gambling market, which is expected to be extremely competitive due to the already enormous demand for gambling services in the country.

Source: European Gaming Media and Events


Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer Support



Kinguin Launches API Giving Merchants Access to Inventory and Award Winning Customer SupportReading Time: 2 minutes


Kinguin, one of the world’s leading online retailers in the video and PC game industry today announced the launch of the Kinguin application programming interface (API) for e-commerce. The newly released API is free to qualified online retailers and makes it easy to list, price, and sell thousands of video games while using Kinguin’s award-winning Customer Support and automated order-processing.

With the Kinguin e-commerce API, retailers gain access to a virtually endless supply of CD keys via Kinguin’s robust video and PC game catalog, eliminating traditional online store needs of inventory management and control, while offering larger, more diverse selections of products. Retailers can immediately add up to 15,000 games with customizable attributes such as pricing, descriptions and more to their existing store offerings.

Customers pay the participating store directly as normal, then, without any middlemen or delays, orders are automatically processed by Kinguin. Game keys are immediately dispatched once an automated purchase information has been received. Problems regarding game keys or transactions will be handled completely, professionally and immediately via Kinguin’s award-winning customer service channels – simplifying the purchasing experience for merchants and gamers.

“The mission of the Kinguin API for e-commerce is to make it easier for any e-commerce store to distribute virtual products. In this way, businesses can take advantage of the large volume of products available at quickly, easily, and profitably,” says Kamil Grabowski, Project Manager behind Kinguin’s API for e-commerce. “Our goal is to satisfy the gaming community, both players and merchants, and with this API, it’s going to be easier than ever.”

To apply for the Kinguin API e-commerce solution, please apply here.

About Kinguin:
Founded in 2013, Kinguin has fast become the largest alternative marketplace to Steam, Origin, and, with more than 7 million loyal customers globally. Kinguin’s mission is to create an ecosystem built for the gamer. To achieve this, Kinguin provides easy and secure access to games, innovative ways for gamers to trade and conduct commerce, and new ways for developers to reach customers directly. Kinguin is also involved with esports, esports venues, and esports centers of excellence worldwide. Visit and for more information.

Source: European Gaming Media

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Leap Gaming launches Instant Football



Leap Gaming launches Instant FootballReading Time: 1 minute


Leap Gaming, a developer of 3D multi-platform casino and gaming solutions, has launched its latest game, titled Instant Football.

It provides an on-demand football experience through both desktop and mobile devices. Its hallmarks are realistic animated action and fast-paced betting options.

The interface is characteristically simple and intuitive. It features 16 teams. Its other features include the option to browse between games, on-demand activation of games and the ability to skip scenes and matches for faster betting.

Instant Football offers a broad range of betting markets, including home and away teams, and Rebet and Rebet*2 on the same teams – all of which are available 24/7.

Video footage has been created using motion capture technology to record professional players and scans of real stadiums, and is voiced with professional commentary.

The game also offers a range of customisable options, including the UI and UX, languages (the game automatically adjusts to location), currency and betting limits.

It is available directly through Leap Gaming, or via 1X2 Network, SG Digital and other selected platforms.

Yariv Lissauer, CEO of Leap Gaming, said: “Instant Football is one of our most complete game to date, and combines stunning graphics with professional commentary with a wide range of betting options to deliver a truly world-class player experience.

“Virtuals are becoming increasingly popular as players demand round the clock access to sports events and games, and we can certainly deliver this via titles such as Instant Football.”


Source: interGameOnline

Source: European Gaming Media

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NOVOMATIC Lottery Solutions wins Norsk Tipping’s competition



NOVOMATIC Lottery Solutions wins Norsk Tipping’s competitionReading Time: 1 minute


NOVOMATIC Lottery Solutions (NLS), a full-service lottery provider based in Austria, has won a mini competition conducted by Norsk Tipping to find a suitable supplier of the digital version of the lottery’s most popular scratch game “Million Flax”.

“Million Flax” is one of the core products in Norsk Tipping’s portfolio of physical scratch games and it has won a great brand recognition since its launch in 1995. NLS offered not only a smooth transition of all elements from the physical ticket to its digital version but also proposed attractive and playful animations that can further enhance players’ retention.

“We are very happy that once again our offering has proven to be the best fit for Norsk Tipping’s sophisticated online games portfolio. It was a competitive bid and the fact that we won based on quality is another validation of NLS’ innovative approach to the eInstant game category” – explained Pall Palsson, Director of Product Management at NLS.

This win comes as part of the contract that NLS inked with Norsk Tipping in March 2017, following a competitive tender procedure. Under the terms of the contract, NLS supports the growth and diversity of lottery’s e-Instant portfolio and provides business development expertise in the area of interactive games.

Source: European Gaming Media

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