Connect with us

News

One in Eight Swedes Gambles Regularly on Foreign Gambling Websites

Published

on

One in Eight Swedes Gambles Regularly on International Gambling WebsitesReading Time: 2 minutes

Around 55% of all Swedes aged between 18-74 gambled monthly during the second half of 2017, Swedish consultancy firm Mediavision said in its latest report on gambling activity in the country. The reported figure reflected an increase from the same period of 2016 when 50% of the nation’s population of age 18-74 were recorded to have gambled monthly.

Mediavision also found that internationally licensed operators were the main driver of growth in demand for gambling services in the Scandinavian country. One in eight Swedes gambled monthly on foreign online gambling websites during the second half of 2017, the media consultant reported. That reflected an increase of 25% from a year earlier.

The likes of Kindred Group, LeoVegas, and Betsson, which are all Malta-based online gambling operators that actually originate from Sweden, were among the biggest drivers of growth in the local gambling market. The companies were also among those to benefit the most from the rising gambling activity.

According to Mediavision the greater portion of new online gambling accounts opened during the second half of 2017 were actually registered with foreign gambling operators. In other words, Sweden’s unregulated online gambling market has continued growing rapidly during the second half of 2017.

The media consultancy also pointed out that customers of foreign gambling operators deposited more money and played more regularly during the reported period as compared to the gambling activity of customers of Sweden’s locally licensed operators.

The country’s regulated market also saw an increase in gambling activity and growing demand for services of this type, but its growth during the second half of 2017 was more modest one, Mediavision reported.

Sweden’s gambling landscape is about to change significantly as the country is planned to introduce its new gambling law on January 1, 2019. The new set of rules would allow foreign operators to apply for licenses for the provision of online casino and sports betting services to Swedish customers. The move is expected to create one of Europe’s largest regulated markets.

Gambling Operators among Sweden’s Biggest Advertisers

A recent report by Swedish research firm Kantar Sifo showed that several gambling companies, including the state-run Svenska Spel, were among the top 20 advertisers on local media in 2017.

The operator that now holds the monopoly over the provision of most gambling services in the Scandinavian nation spent SEK472.27 million (approximately $58.6 million) on different advertising campaigns last year, Kantar Sifo reported.

With advertising spending of SEK443.09 million (approximately $55 million), Kindred Group (previously Unibet Group) was also among the businesses to spend the most on advertising last year. LeoVegas recorded the largest increase in money spent on marketing. The company’s Swedish advertising spending totaled SEK314.02 million (approximately $39 million) last year, up 83.2% from 2016.

According to analysts, the increased advertising spending was part of the gambling companies’ efforts to secure greater brand exposure and recognition ahead of the upcoming opening of the Swedish online gambling market, which is expected to be extremely competitive due to the already enormous demand for gambling services in the country.


Source: European Gaming Media and Events

News

Multilotto strengthens its executive leadership team

Published

on

Reading Time: 2 minutes

 

Online lottery betting company sees the appointment of former Chief Financial Officer, Christian Hellbjer as CEO after the departure of Thomas Biro, and the appointment of Mark Knighton as Head of Operations.

Christian Hellbjer has been named Multilotto’s new Chief Executive Officer after the departure of Thomas Biro who served as CEO for the past 7 years and has seen the company’s impressive growth journey from a messenger service to an established online lottery betting service with licenses in the UK, Ireland, Malta and Sweden.

After completing his studies at Lund University, Christian joined The Multi Group as Financial Controller. He quickly rose through the ranks to become the company’s CFO strengthening not only the senior management team but also structuring and streamlining the financial processes within the organisation. Talking about his new role as CEO, Christian says: “It’s an honour for me to take over the role of CEO and I am very excited to have the opportunity to guide the Multilotto team to the highest levels and continue building on our strong foundations.”

2019 also sees the appointment of Mark Knighton as Multilotto’s new Head of Operations.

With over 25 years’ experience working within various iGaming, lottery and technology sectors, Mark’s former roles as the Chief Sales Officer at Swedish National Lottery operator Svenska Spel and former Founder of Obsidian Consultancy, provide the in-depth knowledge and experience needed to drive Multilotto’s company culture and operational direction to advance Multilotto’s industry dominance.

Mark says: “This is a very exciting time to join a company which has been making substantial headway in the online lottery betting industry, and I look forward to playing a key role at Multilotto in keeping the drive of such an ambitious operation moving forward.”

Multilotto is one of the leading international betting services for lotteries offering secure and competitive bets. With Multilotto, players can break down borders and bet on a wide range of international lottery jackpots including America’s Mega Millions and Powerball draws.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Multilotto strengthens its executive leadership team

Continue Reading

News

StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

Published

on

Reading Time: 2 minutes

 

Lega Basket Serie A and StarCasinò are proud to announce a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball Cup 2019. StarCasinò will be the Official Gaming Partner for the Italian Basketball Cup event that will see the final eight qualifying teams playing for the cup, known as Coppa Italiana di Pallacanestro. The tournament is taking place in Florence between 14th and 17th February.

The sponsorship includes brand presence during all matches through LED boards, logo on the basketball court and visibility in the Lega Basket offline and online media. The package provides StarCasinò the opportunity to increase brand recognition and includes several elements for brand activation. The seven matches will be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.

Pietro Lechiara, Marketing Manager at StarCasinò, Betsson Group said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy. We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”

Lega Basket Serie A president Egidio Bianchi, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar. With this partnership, we are sure that we’ll also give new entertainment experiences to the fans”.

About StarCasinò
StarCasinó is Betsson Group’s Italian brand which holds iGaming license AAMS n. 15230. The quality of StarCasinó is highly recognised locally as one of the best casino operators within the Italian online casino market. Everything is in full harmony with the vision and objectives of the Swedish company, Betsson Group, which wants to provide the best gaming experience in the field. Betsson Group has won several international prestigious awards, such as the EGR Best Operator Award, EGR Best Customer Support and also recognised for its Best Affiliate Programme at the EGR Italy Awards 2018.

About Betsson Group
With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

Continue Reading

News

NSoft brings iGaming Future to february London event

Published

on

NSoft brings iGaming Future to february London eventReading Time: 1 minute

 

The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.

NSoft’s Self-Managed Pre Match application is fully integrated into Seven Platform and gives the betting operators full autonomy of sports events creation, odds management and risk management. Except for already supported option of importing Betradar Unified Odds Feed, the customer has the ability to manually create any sport, tournament, market and event, as well as to resolve the markets.

The upcoming ICE London 2019 is the only B2B gaming event that truly brings together the international online and offline gaming sectors. During this event, held from February 5 to February 7, 2019, NSoft’s focus shall be on promotion of new products and comprehensive business solutions.

NSoft team is performing the latest product polishing before presenting it to the industry’s leading stakeholders. This year we shall be hosting you on our stand with impressive design and demo zones.

Don’t miss out on the chance to find out more about NSoft’s products. Please meet us at Stand S1-260. Book a meeting with our team or contact sales@nsoft.com.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft brings iGaming Future to february London event

Continue Reading

Trending

%d bloggers like this: