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NRM wins Ladbrokes Coral business

Technology and software solutions supplier NRM has agreed a deal to install its Numbers Betting Platform across the vast majority of the Ladbrokes Coral land-based estate.


The agreement was secured following a competitive tender process and was officially launched at a photo-opportunity held at the Ladbrokes LBO in Bloxwich, West Midlands.

Andrew Ludlow, Managing Director and co-owner of NRM says, “This business win with one of gaming’s most respected blue chip companies not only underlines the intrinsic qualities of the Numbers Betting Platform but also the ‘customer first’ culture that’s part of our DNA at NRM. The process actually began in 2014 when we responded to a request for proposal from Coral and participated in a subsequent competitive tender that was won against some of the industry’s biggest names. We then progressed from a product trial through to a full roll-out in 2015.

During this period we worked extremely closely with the team at Coral in order to ensure supply of a product that met their demands for an exceptionally reliable, flexible and integrated solution. Following the Ladbrokes Coral merger completed in November 2016, we were able to case study our work with Coral and in the process demonstrate how our proven record for on-time delivery, code quality and outstanding reliability could be replicated across the merged estate. I believe this business win demonstrates our passion for the betting sector, our agility as a business and our ability to deliver gaming solutions, that are both on budget and on time.”

Justin Browning-Smith, Head of New Product Development at Ladbrokes Coral, added, “There’s no doubt that we are delighted with the product as well as the relationship we enjoy with NRM. The Numbers Betting Platform is incredibly robust and reliable with 99.8% uptime. Significantly, NRM has shown itself to be a key strategic partner for our business and one with a clear focus and a commitment to do whatever it takes to deliver on its promises.

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Source: EEGaming.