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Newzoo pins hopes on esports for revenue boost in video games

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Newzoo pins hopes on esports for revenue boost in video gamesReading Time: 2 minutes

Newzoo, the Dutch market intelligence company focusing on egaming predicts eSports will gross $1.7 billion in revenues by 2021.

Newzoo makes a bold prediction that by 2021 is that every major U.S. media conglomerate will have esports media rights in their portfolio.

“U.S. media conglomerates such as Disney, Comcast, and AT&T are already looking into content rights for esports,” reads Newzoo’s blog post. “As these companies look to entice younger consumers, they will become even more active in the scene. We expect these companies to not only feature esports on their linear media platforms, as seen with the Overwatch League on Disney XD, but also on non-linear live-streaming platforms, such as Disney’s upcoming streaming service.”

The other major outlook that Newzoo has for esports is how it will drive growth for gaming to surpass the revenue for traditional sports.

“Gaming as a whole, including esports, is already on track to become a bigger industry than traditional professional sports,” Newzoo explains. “We expect that the global games market will generate revenues of $180.1 billion by 2021, and esports will be a major driver of this, with many brands investing in esports to appeal to younger demographics. As more companies get involved and consumers spend more time watching esports content outside of the competitions themselves, esports will generate much growth within the global games industry.”

The research firm has other interesting thoughts about 2021. For example, the Olympics will embrace esports but not as part of its traditional winter or summer games. Newzoo analysts also believe that “esports” will fade by 2021 – the term, that is. Fans will likely talk about their individual game that they are a fan of, but don’t expect too many more generalised “esports tournaments.”

But making predictions is easy, looking back at how wrong you were is tougher. But Newzoo did that for its predictions about esports from 2015. It claimed that esports would reach $465 million by 2017 (it reached $655 million) and outgross the WWE wrestling promotion (it did). It also claimed that media rights would turn into a huge focal point (that’s true), and organisations would need strict rules and regulations to protect tournaments from cheating (the Esports Integrity Coalition began in 2016).

The only thing Newzoo did not nail is that esports would need to shift to a regional structure with city-based teams. Newzoo claims that’s partially true thanks to the Overwatch League, but it also notes that this strategy has gone widely ignored by other leagues. But who knows, maybe that could still happen by 2021.

 

Source: venturebeat.com


Source: European Gaming Media Latest News

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Mobile Betting Bill Fails to Progress Through New York Assembly

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Senator Joseph Addabbo’s mobile betting bill has failed to progress through the New York Assembly. The legislative session saw S17 fail to progress beyond the Assembly Standing Committee on Codes.

Addabbo tweeted that he saw no clear reason why the state could not implement mobile sports betting in 2019. Failure to do so would see the state miss out on around $75m in revenue, funding for education, and both job creation and retention.

“NY will be stuck like a disabled car on the shoulder, while we allow an illegal sports betting business in our state thrive and idly watch other neighboring states pass us up with enormous revenue gains from mobile sports betting,” Addabbo said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mobile Betting Bill Fails to Progress Through New York Assembly

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Eldorado Resorts to Buy Caesars Entertainment Corp

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Eldorado Resorts Inc., the US based casino operator, has agreed to merge with Caesars Entertainment Corp through a $17.3 billion cash and stock deal.

The deal, which is expected to be announced soon, values Caesars at close to $13 a share. The combined company’s ownership would be split roughly between Eldorado and Caesars shareholders.

An Eldorado spokesman said the company did not comment on rumours or speculation. Caesars did not immediately respond to requests for comment.

The combination of the two companies would create a serious competitor to larger casino industry players, such as Las Vegas Sands Corp, Wynn Resorts Ltd and MGM Resorts International.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Eldorado Resorts to Buy Caesars Entertainment Corp

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Nagasaki Governor Reaffirms His Support for Sasebo IR Bid

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Nagasaki Governor Hodo Nakamura has reaffirmed his support for the Sasebo IR bid and urged the national government not to delay too much in issuing its IR regulations and establishing the national regulatory framework.

While Sasebo’s bid is not linked to a specific timeline, the local government does wish to move forward quickly, especially now that other competing bids could emerge from the Kyushu region.

In related news, Nagasaki IR Business Connect Seminar is going to be held with the participation of international operators and investment groups.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nagasaki Governor Reaffirms His Support for Sasebo IR Bid

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