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European Gaming Congress 2024

Conferences

LAC 2017 – Speaker Interview with Christoph C. Cemper, Founder of LinkResearchTools

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The organizers of the London Affiliate Conference spoke with SEO guru and firm iGB Affiliate favourite Christoph C. Cemper. Christoph is the founder & CEO of LinkResearchTools. After his unmissable Berlin Affiliate Conference talk, they had to get him back.

Christoph C. Cemper started working in online marketing wayback in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. He launched LinkResearchTools (LRT) to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes. You can find his full profile here.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Christoph: Links are important for every industry. Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is really hard. Google cares about links more than anything, and so should you.

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Join this session to learn how to build high-quality links that will help boost your rankings in 2017.

Since links are Google’s #1 ranking factor, link building is a relevant topic for every industry. Any website needs links to rank well.

A link can be good or bad depending on the industry, the country, the language and the keywords. Links from candy shops will not help a financial website; they could even hurt it. My session will help you understand what are the best link building strategies in 2017 and how you can adapt these techniques to your industry.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Christoph: The attendees will learn more about why links are not all the same, what’s bad link building vs. good link building (according to Google’s Quality Guidelines), what are the best simple and advanced link building methods that they can use in 2017.

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iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Christoph: SEO is vital for every industry. The link building and off-page SEO topic can be very interesting for affiliates. Building powerful links that will boost their website’s rankings, will also improve the traffic and with that, the revenue of the company.

By looking at the link redirects, for instance, the affiliates can see all the networks a particular affiliate link goes through and how to make sure that their affiliate links redirect to the correct URL.

iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?

Christoph: I will gladly take advantage of the unique networking opportunities which this event provides.

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If you are yet to register for the London Affiliate Conference 2017, you can do so by clicking here.

Annual BSA-AML Gaming Conference

White House National Security Official Confirmed as Keynote Speaker for BSA/AML Gaming Conference in Las Vegas

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The BSA-AML Compliance Group announced that Carole House, White House National Security Council (NSC) Special Advisor for Cybersecurity and Critical Infrastructure, will deliver a keynote address at the Annual BSA-AML Gaming Conference on Thursday, August 15, at Caesars Palace Las Vegas.

Carole House brings a wealth of experience in cybersecurity, digital innovation, and financial crime prevention to the conference. Her background includes roles as an Executive in Residence at Terranet Ventures Inc., a Nonresident Senior Fellow at the Atlantic Council, and Chair of the Technology Advisory Committee to the Commodity Futures Trading Commission (CFTC). House previously served at the NSC as the Director for Cybersecurity and Secure Digital Innovation and at the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN), where she led cybersecurity, virtual currency, and emerging technology policy efforts.

“We are thrilled to welcome Carole House as a keynote speaker at this year’s conference. Her extensive experience in cybersecurity, digital innovation, and financial crime prevention will provide invaluable insights to our attendees, especially as the gaming industry continues to navigate the complex landscape of emerging technologies and associated risks,” said Brian Lopez, Co-Founder of the BSA-AML Compliance Group.

House’s military background as a former Army Captain, including a deployment to Afghanistan, adds a unique perspective to her expertise in national security and critical infrastructure protection.

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The annual BSA/AML Gaming Conference is the largest and most comprehensive anti-money laundering compliance conference in North America dedicated to the gaming industry. Last year, individuals from forty-one states plus Puerto Rico, four foreign countries, and over a hundred tribal gaming properties attended the conference.

Other keynote speakers this year include Brian Nelson, Under Secretary for Terrorism and Financial Intelligence at the U.S. Department of the Treasury; James Barnacle, Deputy Assistant Director of the Federal Bureau of Investigation; and Guy Ficco, Chief of IRS-Criminal Investigation Division. The conference will feature leading experts in anti-money laundering compliance in the gaming industry, including government officials, regulators, and industry professionals. Attendees will have the opportunity to learn about the latest developments in money laundering prevention, emerging illicit finance typologies, fraud, and cyber threats to casinos.

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Andrew Cardno

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Conferences

EGT’s booth will be once again a focal point of Peru Gaming Show 2024

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On June 12 and 13, Peru Gaming Show will once again gather operators, players and gaming industry experts. EGT promises to stay true to the tradition and show them a special selection of its top-performing products, which will be available at booth 52.

The Bulgarian manufacturer will demonstrate its successful series of slot cabinets General. On display will be the models G 50 J1 St, G 50 J2 St, G 50 C St, G 50 V St, G 27-27 St and G 27-32 St. Powered by the latest Exciter IV platform, they will stand out with the perfect combination of contemporary eye-catching design and great comfort achieved thanks to their numerous ergonomic features. The G 32-32 St VIP will go even further in providing the best gaming experience by offering a comfortable multimedia chair, that allows full control over the volume and the main functions of the game.

The cabinets will present the astonishing world of the multigames of General Series, which are popular in many countries around the world, including the LatAm region, because of their attractive themes, beautiful graphics and high chances of winning.

The guests will also be able to learn more about the wide range of iGaming solutions of EGT Digital, covering instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which gives to operators everything they need to build and maintain а successful online business.

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Peru Gaming Show is an event of great importance for the local market and I am glad that we will have the opportunity to take part in it this year again,” said Mario Trayanski, Director of EGT Peru. “We can’t wait to meet with our current partners and potential new customers to show them how they can have even better results with our high potential products.”

 

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