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Newgioco Group, a leisure betting technology company providing regulated online and offline gaming, wagering through licensed subsidiaries throughout Italy last week launched ‘Chatbot’, the initial phase of its Artificial Intelligence (AI) technology.

Integrated with its ELYS betting platform by Odissea, Chatbot uses customised pattern recognition and machine-learning algorithms to determine the pertinent features of customer interactions and to foster a customer betting profile.

Chatbot is able to learn quantitative relationships between betting odds to automatically create play options for customers. Newgioco plans to phase in Chatbot for automated odds determination across multiple events.

In association Luca Pasquini, the Chief Technology Officer, Newgioco said: “With Chatbot, we have developed a machine-learning engine for ELYS that automatically learns from previous customer behaviour and could autosuggest the most effective play for our customers. ELYS now learns to model betting patterns and probabilities related to the player’s historical behaviours, while requiring minimal upfront preparation or user interaction. We believe that both the cost and time savings for customer acquisition from this breakthrough technology will be immediately realised.”

Michele Ciavarella, the Chairman and Chief Executive of Newgioco, added: “With many more challenging in-game sports betting events being offered, customers are demanding useful, sophisticated applications and highly entertaining experiences from their sports-betting provider. These customer-centred technology demands are driving Newgioco’s 2018 product code programming initiatives.”

Source: European Gaming Media and Events