iGaming Industry
New UK Gambling Commission research shows more progress needed to tackle problem gambling
Following new research published by the Gambling Commission last week, the regulator has called for a renewed focus on addressing the harms that can arise from problem gambling.
The report provides, for the first time since 2010, a comprehensive analysis(1) of gambling across all nations of Great Britain – examining the rates of participation, at-risk gambling and problem gambling, and explores the associated characteristics and behaviours.
Tim Miller, Commission executive director, says: “For many, gambling is an enjoyable leisure activity. But for some people gambling can become a problem with serious consequences for them, their families and their communities.
“Whilst overall problem gambling rates in Britain have remained statistically stable, our research suggests that in excess of two million people are at-risk or classed as problem gamblers, with very many more impacted by the wider consequences of gambling-related harm.”
Tim adds: “We have a clear commitment to make gambling fairer and safer and these figures show that this is a significant challenge. Success will depend upon us, the industry, government and others, all working together with a shared purpose to protect consumers. The pace of change to date simply hasn’t been fast enough – more needs to be done to address problem gambling.”
Sir Chris Kelly, Chairman of the Responsible Gambling Strategy Board – the Commission’s expert advisor for research, education and treatment – said: “These new findings show that gambling continues to cause harm to a significant number of people in Great Britain. They underline the importance of the National Responsible Gambling Strategy being pursued with vigour by everyone with a role to play in its delivery.
“The Responsible Gambling Strategy Board’s published assessment of progress with the first year of the Strategy identified a number of priority actions where more can and should be done. Gambling operators have a responsibility for leading a large part of this agenda and need to demonstrate they are making a positive impact through their work to protect customers and promote safe play.”
Headline findings
- 1.4% of gamblers were classed as problem gamblers (0.8% of the population), with 6.4% at-risk (3.9% of the population) – which is similar to the rate published in the 2012 report.
- Problem gambling was more prevalent among people who had participated in a multiple gambling activities in the past year, than those that had just participated in one.
- 63% of adults (aged 16 and over) in Great Britain had gambled in the past year.
- Men (66%) are more likely to gambling than women (59%).
- Most popular gambling activities were: National Lottery draws (46%), scratchcards (23%) and other lotteries (15%).
- Overall participation was highest among the middle age groups and lowest among the youngest and oldest age groups.
- Those in employment or training were more likely to gamble (69%). Participation by those unemployed was at 56% and 57% for those retired.
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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