Scientific Games and its OpenGaming platform, along with its industry leading OpenBet sports technology and content, is now live in the newly-regulated online market of the Netherlands after launching with the Netherlands Lottery, the country’s national provider of games of chance and sports betting in The Netherlands.
With annual turnover of more than €1.3 billion, NLO was formed in 2016 after the merger of the Dutch State Lottery and De Lotto. They are the largest gambling organization in the Netherlands with a leading entertainment portfolio that includes: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Scratch Cards and TOTO.
Scientific Games is a long-time partner of NLO with a long partnership through cutting-edge sports betting technology and instant lottery games. The Company successfully optimized its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened October 1, 2021.
NLO is equipped with the comprehensive digital and modular OpenBet product suite, which includes the reliable and scalable betting engine, along with its managed trading services and access to full pre-match, in-play and risk management services.
TOTO, the new online sportsbook and casino brand from Nederlandse Loterij, has utilized OpenGaming, the industry’s leading content aggregation platform that consists of in-house developed games and popular releases from a range of third-party providers.
Nederlandse Loterij has also deployed SportCast’s pioneering BetBuilder product, which allows players to build bets across multiple markets on a single game with instant pricing. In addition, the state operator is now offering a greater and more granular range of singles markets, as well as SportCast’s Fast Track BetBuilder product, a high margin quick-pick solution that broadens its appeal to a wider audience.
Sam Depoortere, Business Director TOTO sportsbook and casino at Nederlandse Loterij, said: “This is a landmark moment in the history of Nederlandse Loterij and we are proud to have the OpenBet technology and content and the OpenGaming ecosystem power our newly-regulated sportsbook and igaming offering. We are excited to bring an improved player experience for the Dutch market and take our overall offering to the next level. Over the coming months and years, we are in a strong position to attract a wide audience thanks to our premium product portfolio of sports and gaming.”
Nikos Konstakis, VP Sports Product at OpenBet, said: “Delivering regulated in-play sports betting entertainment to the Netherlands is an exciting move for us. OpenBet technology, content and services is live across multiple continents across the globe, and this latest launch in a key European territory has the potential to deliver even more opportunities. Congratulations to our partner Nederlandse Loterij, and with our full technology stack and content proposition, together we will bring unmissable sports betting experiences for Dutch players.”
Andy Stubley, VP Commercial – iGaming at Scientific Games, said: “It’s fantastic to see our content aggregation platform and wide variety of games go live in the newly-regulated online Dutch market. We have high expectations that OpenGaming will perform well in this key European region and look forward to delivering entertaining iGaming experiences to players across the country.”