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MansionBet has become the new back-of-shirt sponsor of Millwall Football Club. The agreement will see the online sportsbook’s logo feature on the reverse of Millwall’s home, away and third kits for the 2021/22 campaign.

MansionBet first joined forces with the club in January 2020 as a sponsor, and have since collaborated on a number of exciting content pieces and activations to keep fans engaged throughout lockdown.

“We are delighted to confirm MansionBet as back-of-shirt sponsor ahead of the 2021/22 season. The club has already enjoyed a fruitful relationship with MansionBet since coming on board and we look forward to working closely with them as supporters return to stadiums after 18 months of restrictions. With opportunities in and out of The Den, Lions fans will be able to benefit from the partnership and win some exclusive prizes,” Stuart Lock, Commercial Director of Millwall, said.

“Since forming our partnership with Millwall we’ve been able to engage with their fans through social. With restrictions lifting, we’re excited to finally be able to connect with them in the stadium through activations and our own in-stadium reps. We’re proud to support the English Championship and increase our brand presence throughout a truly passionate home-grown club,” Dana Bocker, Head of Integrated Marketing at MansionBet, said.