MGM Resorts International and BetMGM announced that they are launching a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming program GameSense during the upcoming football season. With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within League venues.
GameSense will be promoted at the following stadiums:
Acrisure Stadium (Pittsburgh Steelers)
Allegiant Stadium (Las Vegas Raiders)
Empower Field at Mile High (Denver Broncos)
Ford Field (Detroit Lions)
GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
M&T Bank Stadium (Baltimore Ravens)
MetLife Stadium (New York Jets)
Nissan Stadium (Tennessee Titans)
State Farm Stadium (Arizona Cardinals)
“This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly,” Rhea Loney, Chief Compliance Officer at BetMGM, said.
Additionally, MGM Resorts and BetMGM are committing more than $1 million annually to fund a variety of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing, and organizational support.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.”
Casey Clark, Senior Vice President of American Gaming Association, said: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messaging and responsible gaming tips are now being delivered to guests on television screens in MGM Resorts’ hotel rooms across the country.
MGM Resorts’ casino floors also feature slot machines that display GameSense messaging with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is integrated extensively into BetMGM’s desktop, mobile platforms, and sports betting kiosks providing customers with the consistent and supportive information they have come to rely on at MGM Resorts properties nationwide. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
Play’n GO now live in West Virginia
Swedish gaming giant’s titles available to play in the Mountain State with BetMGM
Play’n GO, the world’s leading casino entertainment provider, has announced its leading slot titles are available to play in the US state of West Virginia for the first time.
Going live first in the Mountain State with BetMGM, players in West Virginia will be able to enjoy Play’n GO classics like Book of Dead, Reactoonz, Boat Bonanza and the recently shortlisted 2023 game of the year Gerard’s Gambit.
This is the fourth US iGaming state where Play’n GO’s games are live or licensed, following New Jersey, Michigan and Connecticut.
Magnus Natt och Dag, Commercial Director North America, Play’n GO said: “We’re delighted to be able to offer our game catalogue to players in West Virginia, and we’re confident that players there will love engaging with our content.
“Play’n GO prides itself on producing games that engage players and keep them coming back for more, and we’re sure that we will replicate our success here in West Virginia too.
“Success in a sustainable, regulated industry has always been Play’n GO’s primary focus, and we can’t wait to get started in West Virginia.”
BetMGM Becomes First Online Casino in the World to Debut Buffalo Slot
BetMGM, a leading iGaming and sports betting operator, announced Buffalo, a land-based casino favorite, is now available at its online casino. BetMGM is the world’s first online casino to offer the Buffalo slot. Buffalo now is available to play at BetMGM in New Jersey and the operator plans to launch the game in the near future in Pennsylvania and Michigan.
For over a decade at brick-and-mortar casinos, the Buffalo slot machine by Aristocrat has gained immense popularity. Anaxi, Aristocrat’s online Real Money Gaming business, has reimagined the fan favorite for online play. Buffalo is a 20-line 5×4 slot game where players aim to win by filling the screen with Buffalo symbols.
“BetMGM is honored to be the first online destination for Buffalo. We are ready to bring the thrill and excitement of Buffalo to our players in New Jersey and additional states this fall. Anaxi captured the fast-paced elements of Buffalo which players love and are now able to experience in the palm of their hands,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
In February 2023, Anaxi announced a strategic partnership with BetMGM. Buffalo is the first of Anaxi’s world class gaming content available at BetMGM.
Cath Burns, COO of Anaxi, said: “The stampede has officially begun, and we’re thrilled that BetMGM players can now enjoy the iconic Buffalo game online.”
BetMGM’s award-winning online casino is home to over 1500 games and one of the largest state-by-state exclusive jackpot networks. During the first half of 2023, the company awarded nearly $75 million in jackpots and is on pace to shatter the $100 million jackpot milestone set in 2022.
BetMGM Partners with NetGaming to Deliver Exclusive iGaming Content
Exclusive slot titles arriving first on BetMGM Casino in Michigan
BetMGM, a leading iGaming and sports betting operator, announced a new partnership with NetGaming, a creative casino games developer. NetGaming’s portfolio of innovative slot titles are exclusively available on BetMGM Casino in Michigan, with additional slot titles planned to roll out in all states in which BetMGM’s iGaming offering is live.
BetMGM Casino in Michigan is the first online casino in the United States where players can access NetGaming’s portfolio of iGaming content. Titles available at launch include 3 Wild Jokers, Skulls Gone Wild, and the Shelby Online Video Slot. The Shelby Online Video Slot is a collaboration with NetGaming and the legendary car manufacturer Carrol Shelby.
“At BetMGM we’re driven to offer players more choices and the most entertaining, fresh and exclusive content available on the market. We’re thrilled to be working with NetGaming, as they have an exciting portfolio of games that will appeal to our customers in Michigan and beyond.” OLIVER BARTLETT – DIRECTOR OF GAMING AT BETMGM
NetGaming’s distinctive themes and exciting gameplay adds to BetMGM’s award-winning online casino which is home to over 1500 titles. BetMGM has built the largest state-by-state exclusive in-house progressive jackpot network in the country and awarded over $100 million in progressive jackpots in 2022.
“We are thrilled to launch in Michigan with BetMGM. It’s a testament to our hard work over many years. Securing a long-term deal with the top iGaming operator in the U.S. is extremely exciting and we look forward to working with BetMGM to deliver entertaining games. This is just the beginning of our relationship with BetMGM, as we intend to launch our content across the country, as more states regulate.” PALLAVI DESHMUKH – CEO OF NETGAMING
As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including an industry leading program, developed, and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM’s mobile and desktop platforms, customers can directly access responsible gaming tools.
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