Connect with us

News

Metal Casino goes “All in” with Ozzy Osbourne as mega influencer in UK social media channels

Published

on

Metal Casino goes "All in" with Ozzy Osbourne as mega influencer in UK social media channelsReading Time: 2 minutes

Casino for hard rock music fans takes first steps in Britain with incredible videos in which Ozzy plays casino games and reveals the truth about Lemmy, Jimi and Slash

 

22 February 2018 – MALTA (Press Release):  The world’s only online casino for hard rockers – Metal Casino – is now boosting its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign.

Starting February 26th, the casino is going to be increasingly visible on both Facebook and Instagram.

After the casino’s successful launch in August 2017, Metal Casino will now turn up the volume in the UK, with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.

In January, Metal Casino travelled to Culver City, Los Angeles to film some exclusive material with Ozzy, including an extended interview where the legend plays the hard rock games Motörhead, Guns & Roses and Jimi Hendrix while reminiscing about his friends Lemmy, Slash and Jimi. He also introduces us to the legendary Rainbow Room and tells us never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead’s Lemmy.

The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes Ozzy will be giving away signed prizes to lucky lottery winners.

The campaign will reach its peak this spring and summer when Ozzy is touring.

We are absolutely delighted by the results,” said Metal Casino’s Clas Dahlén. “The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.

The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy’s personal memories from the history of rock that have never been told before, and hopefully they will go viral on social media.

Previously, Metal Casino has brought together the world’s top hard rock stars as influencers, such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden’s own king of rock, Dregen.

This spring’s campaign with Ozzy, together with our new Metal Casino Live stream on Wednesdays and Fridays, will increase the brand awareness and strengthen our three promises: True, Relevant and Dedicated, and boost customer influx even more,” added Dahlén. Metal Casino – All in for the fans!

Preview MetalCasino UK TV ad.

 

About Metal Casino

Metal Casino is owned by VRTCL Gaming AB and is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.

Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.

Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.


Source: European Gaming Media and Events

News

NSoft brings iGaming Future to february London event

Published

on

NSoft brings iGaming Future to february London eventReading Time: 1 minute

 

The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.

NSoft’s Self-Managed Pre Match application is fully integrated into Seven Platform and gives the betting operators full autonomy of sports events creation, odds management and risk management. Except for already supported option of importing Betradar Unified Odds Feed, the customer has the ability to manually create any sport, tournament, market and event, as well as to resolve the markets.

The upcoming ICE London 2019 is the only B2B gaming event that truly brings together the international online and offline gaming sectors. During this event, held from February 5 to February 7, 2019, NSoft’s focus shall be on promotion of new products and comprehensive business solutions.

NSoft team is performing the latest product polishing before presenting it to the industry’s leading stakeholders. This year we shall be hosting you on our stand with impressive design and demo zones.

Don’t miss out on the chance to find out more about NSoft’s products. Please meet us at Stand S1-260. Book a meeting with our team or contact sales@nsoft.com.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft brings iGaming Future to february London event

Continue Reading

News

PointsBet enters the legal New Jersey betting market

Published

on

PointsBet into the legal New Jersey betting marketReading Time: 1 minute

 

PointsBet has launched its online sports betting platform in New Jersey, had become the ninth operator to enter the legal New Jersey sports betting market. PointsBetting is essentially a high-risk form of spread-betting that rewards players with more money.

The company explained how PointsBetting works: “If a user bets $10 on the over, and the total ends 10 points over, that nets users $100. Stop-loss settings are able to be set by a bettor if they wish to limit their win and loss position. Users will still be able to make fixed odds wagers, which give a simple win-or-lose scenario.”

New Jersey residents can access PointsBet in web browsers via PointsBet.com or by downloading the PointsBet mobile app for Android or iOS.

Johnny Aitken, PointsBet US CEO said: “We’re extremely excited to bring PointsBet’s premium and game-changing sportsbook and signature betting options to the US.

“By offering some of the world’s sharpest betting offers and prices, we have the back of all sports bettors, no matter how sophisticated they are, and we’re serious about offering a one-of-a-kind VIP betting experience.”

PointsBet is also partnered with Tioga Downs Casino in New York and will launch sports betting operations in New York if the state moves to legalise sports betting.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PointsBet enters the legal New Jersey betting market

Continue Reading

News

FDJ aims digital transformation to fuel its development

Published

on

FDJ aims digital transformation to fuel its developmentReading Time: 2 minutes

 

FDJ Group announced €15.8 bn in player stakes in 2018. FDJ distributed €10.7 bn to players, a return rate of nearly 68%, an increase close to 1 point over 2017.

Stéphane Pallez, Chairman and Chief Executive Officer of FDJ Group said “The continued growth in player stakes reflects the good execution of our FDJ 2020 strategy around areas such as innovation and digital, enhancing the appeal of our games and distribution channels. 2018 has been characterised by numerous successes, notably Mission Patrimoine games, illustrating FDJ’s redistribution model. These results underpin our ambition to anticipate changes in the gaming and entertainment sector to increase the Group’s leadership with richer and innovative gaming experiences”.

 The FDJ 2020 strategic plan aims at accelerating the Group’s digital transformation to fuel its development. In 2018, the group got benefited from increase in digitalisation of all games. This success confirms our strategic goal of reaching 20% by 2020. This digital growth was driven by online gaming as well as electronic player stakes at points of sale.

ParionsSport sports betting posted strong gains in player stakes. FDJ is one of the Top 10 sports betting operators worldwide. Player stakes recorded during the World cup reached €333 m, an increase of +75% over the 2014 event, mostly attributable to the French team’s performance. The overall trend remained strong, with +8% growth in non-World Cup player stakes.

ParionsSport also signed major four-year partnerships with four leading French football clubs (Olympique de Marseille, Olympique Lyonnais, AS Monaco, and FC Nantes), and launched the “Parions Club” challenge with each of them, giving the top punters in each club a VIP treatment in stadiums or at points of sale, in addition to their winnings.

Player stakes in lottery, instant lottery and draw-based games, grew 1.1% to €12,770 m. Player stakes on instant lottery games (scratch-card games in point of sale and digital) continued to grow, +3.2% to €7694 m.

Digitalisation drives growth in all lottery games, whether instant lottery or draw-based games. On-line lottery games were up +12% thanks to the steady increase in new players, with close to 1.9 million players at the end of 2018, and very frequent marketing events in the online gaming portfolio, with a launch, a relaunch, or a modification every week.

In 2018, FDJ stopped charging rent for point of sale equipment and started paying commission on promotional and free coupons. This year, a new commission structure has been introduced, with different rates across the various product lines and price ranges. In this context, net commissions earned by FDJ retailers were €785 m in 2018, up 5.7% on 2017.

After internalising its sales force and setting up its own logistics, FDJ has completed its business transformation and has direct control of its network.

The Group has continued to make substantial investments in points of sale, specifically in technology and equipment.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FDJ aims digital transformation to fuel its development

Continue Reading

Trending

%d bloggers like this: