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Metal Casino goes “All in” with Ozzy Osbourne as mega influencer in UK social media channels

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Metal Casino goes "All in" with Ozzy Osbourne as mega influencer in UK social media channelsReading Time: 2 minutes

Casino for hard rock music fans takes first steps in Britain with incredible videos in which Ozzy plays casino games and reveals the truth about Lemmy, Jimi and Slash

 

22 February 2018 – MALTA (Press Release):  The world’s only online casino for hard rockers – Metal Casino – is now boosting its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign.

Starting February 26th, the casino is going to be increasingly visible on both Facebook and Instagram.

After the casino’s successful launch in August 2017, Metal Casino will now turn up the volume in the UK, with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.

In January, Metal Casino travelled to Culver City, Los Angeles to film some exclusive material with Ozzy, including an extended interview where the legend plays the hard rock games Motörhead, Guns & Roses and Jimi Hendrix while reminiscing about his friends Lemmy, Slash and Jimi. He also introduces us to the legendary Rainbow Room and tells us never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead’s Lemmy.

The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes Ozzy will be giving away signed prizes to lucky lottery winners.

The campaign will reach its peak this spring and summer when Ozzy is touring.

We are absolutely delighted by the results,” said Metal Casino’s Clas Dahlén. “The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.

The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy’s personal memories from the history of rock that have never been told before, and hopefully they will go viral on social media.

Previously, Metal Casino has brought together the world’s top hard rock stars as influencers, such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden’s own king of rock, Dregen.

This spring’s campaign with Ozzy, together with our new Metal Casino Live stream on Wednesdays and Fridays, will increase the brand awareness and strengthen our three promises: True, Relevant and Dedicated, and boost customer influx even more,” added Dahlén. Metal Casino – All in for the fans!

Preview MetalCasino UK TV ad.

 

About Metal Casino

Metal Casino is owned by VRTCL Gaming AB and is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.

Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.

Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.


Source: European Gaming Media and Events

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SLS Las Vegas to launch sports betting tournament during football season

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SLS Las Vegas to launch sports betting tournament during football seasonReading Time: 1 minute

SLS Las Vegas Hotel & Casino will launch a special sports betting tournament during the upcoming football season. The resort will offer fantasy drafts, food and beverage specials, viewing parties and more during the matches. Starting Thursday, 6th September, whether watching pro football Thursdays, Sundays and Mondays or college football Fridays and Saturdays, Umami patrons can enjoy a variety of game day specials.  The Sayers Club will also host viewing parties Saturdays and Sundays throughout the season on six big-screen televisions.

Guests aged 21 and up are invited to stop by the state-of-the-art William Hill Sports Book to place bets on their favourite teams. Sports book patrons have access to innovative wagering technology, including William Hill’s market-leading mobile betting platform available on iPhone, iPad and Android devices. Additionally, the sports book features an expansive HD video wall for viewing of sporting events and betting odds, as well as fully automated InPlay wagering.

 

Source: focusgn.com


Source: European Gaming Media Latest News

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Authentic Games obtains UK gambling license

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Authentic Games obtains UK gambling licenseReading Time: 1 minute

Authentic Games, the Malta-based Live casino specialist has obtained a service provider license from UK Gambling Commission. The license will allow it to provide its whole range of games and products to UK operators and players.

The company’s product range includes the flagship Authentic Roulette product, which live streams from roulette tables located on the floors of premium casino resorts in Malta, USA, Romania, Georgia, Italy and Denmark.

Authentic Gaming recently opened a new Arena studio in Malta, and has a client list that includes Leo Vegas, Mr Green, and all Kindred Group brands including Unibet.

The studio contains six Live Auto Roulette tables with four different game formats: Classic Roulette, Speed Roulette, VIP Roulette and a never-seen-before variant, Blaze Roulette.

Blaze Roulette is set against a game show backdrop. The game table is lit with LED lights, and a giant video wall that completes the showbiz theme. Blaze is the only “game show” style Live Roulette game dedicated to roulette players.

Jonas Delin, CEO of Authentic Gaming, said in a statement Monday: “The UK is a key market for us as we continue to expand into regulated jurisdictions around the world. With nearly half of our client base holding a UKGC licence, we are eager to bring our games to market.”

 

Source: reviewed-casinos.com


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Crown Resorts’ profits suffer massive dip

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Crown Resorts’ profits suffer massive dipReading Time: 1 minute

The company has reported its full-year results, which fell to US$558.9 million.

Crown Resorts, one of the biggest gaming and entertainment groups in Australia, reported a steep fall in its profits. According to the latest financial results, the company’s profits have decreased by 70 per cent to US$558.9 million. This is significant because the company sold its facilities and business ventures in Macau last year.

This has been a problem year for Crown Resorts. Its board member James Packer left the company and 19 of its executives were arrested in China. However, not everything is lost. Despite the 70 per cent dip in net profit, there is a 12.7 per cent increase in normalised profit to US$385.6 million. It also registered a 5.4 per cent increase in operating revenue to US$3.4 billion.

John Alexander, Executive Chairman of Crown: “Crown’s full-year result reflects a solid performance from our Melbourne operation and continued subdued trading in Perth. VIP program play turnover in Australia of US$51.5 billion (up 54.5 per cent) was a pleasing outcome, particularly at Crown Melbourne (up 73.9 per cent), given the difficult trading conditions.”


Source: European Gaming Media Latest News

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