Strive Gaming, the first iGaming platform business created to cater to the modern, multi-state requirements of the North American market, has named former Kambi Chief Commercial Officer, Max Meltzer, as Chief Executive Officer.

Meltzer spent five years at Kambi within their executive management team where he was responsible for developing and delivering a winning market entry strategy in the US following the repeal of PASPA, helping the provider become the B2B market leader for sports wagering in a short space of time.

Following his appointment as CEO, Meltzer will now lead Strive Gaming and ensure it achieves its mission of becoming the number one iGaming platform provider in North America driven by its exceptional technology and the unrivalled knowledge and experience of its senior team.

Meltzer’s appointment comes shortly after Strive Gaming named Damian Xuereb, formerly VP of Sales at Kambi, as President and Chief Commercial Officer. Strive’s executive management team is made of of some of the brightest talents in the industry including CTO, Jesse Cary, formerly of Bede Gaming.

Strive Gaming completed a Series A investment round earlier this year to expedite build out of its US and Canada infrastructure, as a result has a first customer going live in Colorado which will benefit from the company’s market-leading Infinity engine, a flexible rules engine. Strive Gaming is currently going through licensing in multiple other US states and is part of a mobile wagering bid in New York.

Max Meltzer, CEO of Strive Gaming, said: “Strive to be the best is an internal company motto. As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people’s personal responsibilities.

“We are a company that allows people to strive to be their best selves and be part of something exciting, helping propel Strive Gaming to become the market leader in this space. We encompass market leading player platform technology with a passion to excel and innovate even further.

“The interest in Strive Gaming since it launched has been nothing short of phenomenal and we are glad that our proposition fits the market needs with our focus on performance at scale and we look forward to announcing our initial customers soon.”