Major Arena Soccer League (MASL) has appointed ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports, as the official data distribution partner to deliver an enhanced fan experience to their expanding audience. By providing the trading data and services, ALT Sports Data and MASL will unlock new ways for soccer fans to engage in the sport, as well as generate awareness of MASL with an already highly engaged audience not yet familiar with the league.
Major Arena Soccer League represents the highest level of professional indoor soccer in the world and features teams across North America. The 2022-23 season kicks off Thanksgiving weekend and continues throughout the winter into early spring 2023. With 168 regular season games on the schedule, there are plenty of opportunities for fans and new entrants to level up their engagement.
This partnership follows the recent announcement that Brazilian global football legend Ronaldo de Assis Moreira, better known as Ronaldinho, will be joining MASL as a co-owner of an expansion team. With teams spanning the United States and Mexico, growing interest from football’s elite, and new commercial partnerships, MASL is poised to bring the fast-paced game to a global audience.
“Major Arena Soccer League and MASL Properties is excited to partner with ALT Sports Data and to bring these high skilled and scoring games to bettors” said Rob Striar President MASL Properties. “MASL games are ideal for betting with non-stop action and a great format. We look forward to partnering with ALT Sports Data and reaching new fans.”
ALT Sports Data allows the world to have a stake in the outcome of emerging and alternative sports by providing the trading data and services and the communities surrounding them to sports betting. ALT Sports Data empowers sportsbook operators to set pre-event markets while allowing them to manage in-game odds, and this partnership allows soccer fans to connect with the sport in an innovative and exciting new fashion.
“As the official data partner for MASL, we will be able to add another layer to an already fast-paced and exciting league.” said Todd Ballard, CMO of ALT Sports Data. “Legal sports betting means more fans and greater engagement for MASL.”