Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?

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Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.

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In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models

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How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.

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Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.

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Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.

Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).

FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.

Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

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ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.

Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”

Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”