Lottoland, a Gibraltar-based online lottery brand allowing players to wager on a range of international jackpots, has relaunched its affiliate programme in partnership with Income Access, Paysafe’s iGaming-focused marketing software and services provider. The revamped Lottoland affiliate programme has migrated to Income Access’ award-winning affiliate platform.
Founded in 2013 and licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Association, Lottoland allows players to bet on the outcome of some of the world’s largest lottery draws. Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions and the EuroJackpot; American lotteries PowerBall and MegaMillions; the UK Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.
In April 2017, Lottoland added WorldMillions to its offering. The brand’s first independent lottery product offers players the chance to win guaranteed jackpots of up to £100 million twice a week.
In addition to its core lottery wagering offering, Lottoland boasts a wide range of online scratch card and instant win games. The brand’s featured scratch cards include Atari® Star Raiders, Instant Millionaire, and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland’s instant-win titles.
Through the Income Access software’s integration of Lottoland’s affiliate programme, affiliates can now promote this cutting-edge iLottery brand. Winner of eGR’s B2B ‘Affiliate Software’ award four times since 2013, the Income Access platform features state-of-the-art ad targeting capabilities based on geo-location, language and other criteria. The revamped Lottoland affiliate programme offers affiliate a revenue share commission structure of between 25% and 35% depending upon net revenue.
James Dominique, Senior Affiliate Manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform, given the company’s strong reputation in the affiliate marketing space. We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.”
Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said: “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software. Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.”
For more information about Lottoland’s partnership with Income Access, please contact Lottoland.
About Lottoland
At Lottoland, players can take their chances to win the world’s biggest lotto jackpots. The brand allows players to bet on the outcome of the biggest and best lotto draws the world has to offer.
Lottoland has got EuroMillions and EuroJackpot. From the States, there’s the supersized MegaMillions and PowerBall draws. The brand also features Irish Lotto, Polish Lotto, four lotteries from Australia and many more big draws from Europe and beyond.
Lottoland also includes a range of exciting scratch cards – with top prizes of £1 million available. Every day players can take the chance to become a millionaire. At Lottoland, players bet on the outcome of the official draw. They select the draw, choose their numbers and submit their line or lines. Hit any of the prize tiers available on the official draw and they’ll win! For all intents and purposes, players will have the same experience as if you had played the official draw. The difference is that we take your bet and we pay you if you win.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.…
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Source: EEGaming.
