iGaming Industry
Lottoland banned from selling bets on Australian lotteries
After months of campaigning from state lotteries and newsagent groups, the Northern Territory Government has stepped in and banned Lottoland from selling bets on Australian lotteries.
As Lottoland operates in Australia via a licence issued by the Northern Territory, the decision means it will no longer be able to take bets on Australian lotteries anywhere in the country – similar to the system in the UK where it cannot accept bets on National Lottery products.
Prior to the Northern Territory’s announcement, governments in New South Wales, Tasmania and West Australia had publicly stated their intention to ban synthetic lotteries in their states. In South Australia legislation already prohibits bets on lotteries.
The ban comes in response to a major campaign led by the Tatts Group and the Australian Lottery and Newsagent Association (ALNA) to ban synthetic lotteries.
The decision comes just a week after Lottoland launched a marketing drive to attract Aussie punters to its Melbourne Cup jackpot of A$100m, which far eclipsed the A$30m on offer with the underlying Oz Lotto draw.
Luke Brill, chief executive of Lottoland Australia, said that the firm would now focus all of its efforts in Australia on bets on overseas lotteries.
“Lottoland Australia is disappointed, but we respect this decision and we will work with the Northern Territory Government to implement the necessary changes to our business,” Brill said in a statement.
“We offer value and choice through innovation to more than 650,000 Australians and, importantly, there are no restrictions on our international products, meaning our customers can continue to bet on the outcome of overseas lotteries.
“Overseas lotteries are the preferred betting option amongst our customers as they offer larger jackpots.
“From day one, Lottoland has strived to grow the market through our international offering; every bet placed on an international lottery is incremental revenue that state governments and newsagents can benefit from if they work with Lottoland.”
Brill said Lottoland was still interested in forging better relationships with governments and newsagents, and added that the offer to pay point-of-consumption tax is still on the table.
“We are still committed to working with newsagents so they can expand their service offering through our platform and counter the negative impact Tatts’ digital business is having on their revenues,” Brill said.
“Our offer to state governments on paying a point of consumption tax also stands.
“Now there is clarity from the Northern Territory Government on their position, we look forward to continuing to provide Australian customers an innovative service they value.”
Adam Joy, chief executive of ALNA, said the initial ban is a “positive move”, but is still keen for the Federal Government to go further and legislate against any form of betting on synthetic lotteries in Australia.
Joy told the Herald Sun newspaper: “Consumers will still be bombarded with potentially misleading advertisements for these risky betting products that are lacking certainty around payout figures.
“And they will still be lured into profiting a highly unethical business, including at the expense of news and lottery agents.”…
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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