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Former Jagex, Zynga and NaturalMotion star to lead talent acquisition drive as Lockwood Publishing and Avakin Life look to become gaming’s biggest mobile metaverse creators.

With over 14 years of games industry, in-house recruitment experience, Peter Lovell has transformed some the UK games industry’s most renowned studios. He joins Lockwood Publishing after a landmark year for the developer, during which its globally loved 3D social app, Avakin Life, attracted its 200 millionth registered user and won a third TIGA Game of the Year award in-a-row. 

I’m blown away by the vision, ambitions and talent of this amazing company, and by the passion of its leaders and their values,” said Peter Lovell. “I’m truly excited to be joining at this important juncture as we supercharge Lockwood Publishing to the next level and beyond.”

Commenting on the stellar new addition to Lockwood Publishing, CEO, Halli Bjornsson, said: “We’re excited to bring Peter on board to grow our global top talent outreach and acquisitions, as we build Avakin further as an award-winning mobile metaverse. His energy and proven track record in the games industry is a great asset for Lockwood.” 

Lockwood has had phenomenal growth over the last few years with Avakin Life and we still have a long way to go to create an immersive virtual world for our users,” added Lockwood Publishing’s Studios Director, Karl Hilton. “Peter will continue to handpick the high-performance teams that can deliver the Avakin Life experience to millions more users across the globe.” 

With more than 2,000,000 downloads each month and 70,000,000 chat messages sent every day, Avakin Life was recently highlighted as “pioneering the mobile metaverse space” in Newzoo’s games industry report “Intro to the Metaverse”. It embraces a new normal where everyone is free to be anyone in the digital world, and Lockwood Publishing calls on a global workforce to design that vision, with offices in Nottingham and Newcastle in the UK, as well as in Lisbon, Portugal and Vilnius, Lithuania.