Gambling in the USA
Liaison Adds Software Developer and Immersive Studio Theia Interactive to Agency Roster
Liaison to Help Theia Expand Reach of XR Experiences and Enterprise-Ready Game Engine Tech
PORTLAND, Oregon – #immersiveexperience Liaison, an award-winning public relations firm specializing in 3D technology, has been selected by Theia Interactive to promote its work in the XR, AEC, and design industries. Theia is currently preparing new campaigns for its Optim software, a tool kit that takes the stress out of game engines. Liaison will support these efforts through a mix of messaging, product launches and strategic stories.
“Theia is not only making high-quality immersive experiences; they’re also building tools that will help others do the same by increasing the speed at which enterprises can access the real-time revolution,” said Heidi Lowell, founder and president of Liaison. “We look forward to helping them shine a light on an exciting medium.”
Founded in 2014, Theia creates high-end XR visualizations for enterprise companies. The highly accurate real-time environments not only help sell ideas, but also help companies save time and money by providing a virtual space for stakeholders to communicate, review progress and make decisions for major commercial projects. In 2018, Theia began expanding its business into software, commercializing its internal tools to help other studios develop their own offerings. Production-proven, and with partners like HP and Epic, Theia has worked on projects ranging from the Logan Airport renovation to Epic Games’ AR motorcycle.
“Theia is a company with two sides – software and services – which means our PR firm not only needed to be experts in XR, they needed to know how to easily switch between our facets without losing the bigger picture,” said Bill Fishkin, president of Theia Interactive. “Liaison clearly knows this space through and through, making them an ideal partner for our next big push.”
About Liaison
Founded in 1998, Liaison represents a “who’s who” of the 3D tech and production world. One of the first 3D PR firms, Liaison helps clients capitalize on the most interesting aspects of 3D, providing an easier path to stories that stick. Liaison focuses on films, games, broadcast, VR/AR, emerging tech, animation and architecture. Current/former clients include NVIDIA, Wacom, Chaos Group, Digital Domain, Rokoko, TurboSquid, Foundry and Allegorithmic.
About Theia Interactive
Based in Chico, California, Theia Interactive is an immersive solutions studio and software developer, with a passion for building beautiful virtual environments for Enterprise businesses. Whether it’s virtual reality experiences, augmented reality demos, or mobile apps, Theia tells engaging stories through virtualization. Theia has created award-winning projects for companies such as Epic Games, HP, Mohawk Group, NVIDIA, Suffolk Construction and Toll Brothers. For more information visit https://theia.io/.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Caesars Entertainment announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.
The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.
eCOGRA has been officially authorised by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection and certification (TIC) services in regulated markets across the globe.
Jennifer Shatley, a recognised expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director. Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils and gaming industry representatives to promote responsible gaming.
Odditt, a leading provider of innovative sports betting data, tools and analytics, has appointed Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.
Partnerships
Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick and secure online payment experience to the physical casino floor.
Fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry. Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.
BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.
SCCG Management has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.
The post Gaming Americas Weekly Roundup – April 15-21 appeared first on European Gaming Industry News.
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
Alabama-Coushatta Tribe of Texas
Alabama-Coushatta Tribe of Texas Announces Plans to Build New Casino Resort
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
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