LeoVegas AB is acquiring Expekt Nordics Ltd and related assets (“Expekt”) from Betclic Group. Expekt is one of the most well-known sports betting brands in Sweden and the Nordic countries. The total purchase price is EUR 5 m for all assets. The acquisition strengthens LeoVegas’ brand portfolio with an established position in sports betting and expand the Company’s strategic growth opportunities in the segment.
“For those of us who grew up with online gambling in Sweden, Expekt is undeniably one of the pioneers in sports betting. I can remember back in the early 2000s when everyone played on Expekt. After a few years on the sidelines, we will now restore Expekt to its former glory as the leading sports betting brand,” comments Gustaf Hagman, Group CEO LeoVegas. “We are working resolutely to offer the ultimate mobile sports betting experience, which will entail a number of new innovations and new thinking with a starting point from what a mobile experience can entail for the big years of sport in 2021 and 2022. This is a milestone for LeoVegas and represents a broadening of our strategy. We look forward to Expekt once again becoming a leading sport brand in Sweden and the Nordic countries.”