

Brazil
SOFTSWISS Releases 2025 Edition of iGaming in Brazil Market Research
SOFTSWISS, a leading global provider of iGaming software, has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.
Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of USD 2.33 trillion, the country is one of the fastest-growing economies globally. Digital adoption is also soaring, with over 86% of Brazilians actively using the internet and mobile penetration exceeding 97%.
Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD 10 billion by 2029. To ensure sustainable industry development, the regulating body implemented strict compliance measures, player protection policies, and structured licensing frameworks.
The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enforcement of Law No. 14.790 in 2023, which formalised the market, and the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. From 1 January 2025, only licensed operators can legally provide online gaming and betting services.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, commented on the early months following the regulatory changes: “The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years. While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as taxation structures and licensing complexities. However, such strict regulation also provides opportunities for well-prepared businesses to establish a strong presence in this market.”
The iGaming in Brazil Market Research is a vital resource for businesses looking to enter or expand in the regulated market. The report provides an explicit breakdown of the following critical aspects:
- Regulatory Compliance: Local ownership requirements, licensing processes and tax structures, including specific сosts and rates.
- Security and Data Protection: Mandatory measures like ISO 27001 certification, “bet.br” domain registration, and storing data within Brazil.
- Player Behaviour Trends: Preferences in online casino and sports betting, including game types and betting habits.
- Localisation Strategies: The importance of Brazilian Portuguese interfaces, mobile-first gaming, and local payment solutions such as PIX.
- Advertising and Payment Regulations: Compliance requirements, marketing restrictions, and the latest financial transaction rules.
As Brazil’s regulated iGaming market matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region.
Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, was actively involved in the research re-launch process. Leveraging his deep understanding of Brazilian consumer behaviour and his experience in fostering local partnerships, Rubens provided valuable insights into market localisation strategies and player engagement approaches, helping to ensure the report reflects the unique cultural and technological landscape of Brazil.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Releases 2025 Edition of iGaming in Brazil Market Research appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner (Campeão de Ouro), Big Piggy Bank
(Super Confrinho da Sorte), Big Fishing Fortune
(Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins
(Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money
(Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
The post Inspired Partners with Jogo de Ouro in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Evolution Launches First Live Casino Studio in Brazil

Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
The post Evolution Launches First Live Casino Studio in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Atlaslive
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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