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Latest News
SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market
PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.
Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.
The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.
This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.
After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.
Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.
Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
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The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Spinomenal makes US debut with New Jersey market entry
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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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