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Working Outside the Box: Fanatics Betting and Sports CEO Matt King Joins as Keynote Speaker at SBC Summit North America

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Matt King, the Chief Executive Officer for Fanatics Betting and Gaming, is poised to captivate audiences by dissecting his game-changing strategy of assembling a team of experts from beyond the traditional confines of the industry. This bold approach will be the focal point of King’s exclusive speech at the highly-anticipated SBC Summit North America conference and exhibition.

The ‘Keeping it Fresh: Revolutionizing Sports Betting and iGaming with a Fresh Mindset’ keynote will open the first full day of the event and the ‘Leaders’ conference track (Wednesday, May 10th), at the leading iGaming and sports betting event in North America, taking place at Meadowlands Exposition Center, New Jersey.

During his keynote, King will reveal his strategy for elevating the Fanatics Betting and Gaming brand. The Chief Executive Officer will explain how building on an already proven brand like Fanatics, harnessing the power of a devoted sports fan database and embracing the company’s pioneering approach to talent acquisition can result in fresh strategies that have the potential to revolutionize the industry.

After spending over a decade at KKR, a global investment company, King joined industry giant FanDuel as the Chief Financial Officer. Following this tenure, he held the position of President of Regional Operations and Corporate Development at Cottingham and Butler, an insurance broker. King then returned to FanDuel and spent his last four years at the helm of the company. In 2021, he joined Fanatics Betting and Gaming, leaving FanDuel as one of the most successful industry leaders.

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Fanatics had an opportunity to use its recognizable brand name, infrastructure, tech, database, hundreds of sports partnerships and innovative mindset to go beyond merchandise and explore areas across the entire sports ecosystem. In August 2021, Fanatics announced plans to evolve into a leading global digital sports platform through expansion into new verticals including physical and digital trading cards and collectibles, sports betting and iGaming. Soon after, Fanatics Chief Executive Officer, Michael Rubin, announced he would be creating Fanatics Sportsbook and by the summer of the same year had recruited King as Chief Executive Officer of their new division, Fanatics Betting and Gaming.

In January 2023, King and his team entered the legal sports betting market with the official launch of Fanatics Betting and Gaming’s new retail sportsbook at FedEXField, Maryland. In a unique move in the industry, the Fanatics Sportsbook is currently beta testing with sports fans in Tennessee and Ohio. King believes that working with customers in a beta testing situation is one of the fresh perspectives that has the potential to deliver a sports betting and iGaming product that sports fans deserve.

“We are beyond excited to have Matt King as a keynote speaker at SBC Summit North America,” the Founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “Matt has the unique advantage of already having an established and celebrated legacy within the industry whilst still having so much to offer. His innovative thinking and highly-regarded insight is catapulting the industry into a new age of accessible and celebrated playing. His discussion on revolutionizing sports betting and iGaming is sure to be both fascinating and invaluable.”

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Canada

OLG and Team Canada Launch Official Partnership Ahead of Paris 2024

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Ontario Lottery and Gaming Corporation (OLG) has entered into a partnership with the Canadian Olympic Committee and Canadian Paralympic Committee and has become the Official Ontario Lottery Partner of Team Canada for the upcoming Paris 2024 Olympic and Paralympic Games.

“Ontario is ready to cheer on Team Canada athletes as they compete in Paris this summer. This new partnership is showcasing one of the many ways OLG’s support makes a difference to people and communities across the province,” said Stan Cho, Minister of Tourism, Culture and Gaming.

“We are thrilled to welcome OLG to Team Canada. Ontario has such a rich sporting history and OLG has long been a supporter of sport and amateur athletes. We know this support has made a profound impact on athletes across the province, whether they’re engaged in sport at the grassroots level or pursuing their Olympic dreams,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the Canadian Olympic Committee and CEO of the Canadian Olympic Foundation.

“We are so pleased to be entering a new partnership with OLG and welcoming them into the Canadian Paralympic community. We know support for sport and athletes has been important to OLG for many years, and we are excited to work with them to continue to champion Ontario’s Para athletes and inclusive sport across Ontario,” said Karen O’Neill, CEO, Canadian Paralympic Committee.

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As momentum builds toward the Paris 2024 Olympic and Paralympic Games, OLG is also shining a spotlight on its players, who have helped support amateur athletes in Ontario by playing with OLG. The new “Sponsored by You” campaign reinforces that when you play with OLG, you support Ontario athletes.

Since 2006, OLG and the Ontario government have supported high-performance amateur athletes through the Quest for Gold athlete assistance program. The program has provided direct financial support to thousands of amateur athletes, enhancing their ability to train by offsetting the costs of training and living expenses.

“Many people don’t realize 100 per cent of OLG’s profits are reinvested into Ontario, and that we have a longstanding history of supporting amateur athletes. OLG’s ability to give back to communities is only possible thanks to our players, so we wanted to use this opportunity to recognize and celebrate them,” said Maxine Chapman, VP Brand & Marketing Officer at OLG.

OLG’s campaign features Team Canada athletes Andre De Grasse, Penny Oleksiak, Maggie Mac Neil, Jillian Weir and other Ontario athletes and Para athletes who have received funding from Ontario’s Quest for Gold program.

“Training for the Olympics takes a lot of preparation – physically, mentally and financially – and it’s not something you can succeed at alone. Having programs like Quest for Gold to help and knowing your community is supporting you makes all the difference, especially when you’re competing on the world stage,” said six-time Olympic medallist Andre De Grasse.

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The success of the Quest for Gold program shows in the numbers – in the last four Olympic cycles, over 90% of Ontario medal winners had received Quest for Gold funding during their career.

“The Quest for Gold program showcases our government’s continued efforts to enable Ontario athletes to achieve their full potential at the highest levels of competition. We are proud to join with the OLG, our partners across the sport sector and all Ontarians in wishing our Olympic and Paralympic athletes the best of luck in Paris,” said Neil Lumsden, Minister of Sport.

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Canada

Greo and CCSA Release New Report Named “Gambling Availability and Advertising in Canada: A Call to Action”

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Recent gambling policy changes in Canada have led to increased opportunities to legally bet on sports and gamble online, 24 hours a day, seven days a week. The report “Gambling Availability and Advertising in Canada: A Call to Action” looks at the impacts of legal gambling in Canada since the approval of the Safe and Regulated Sports Betting Act in 2021. The report recommends developing a pan-Canadian strategy to address gambling-related harms. This is a new report by Greo Evidence Insights (Greo) and the Canadian Centre on Substance Use and Addiction (CCSA).

This call to action is in response to the significant increase in gambling advertising on billboards, social media, at commercial breaks during sports broadcasts and during sporting events. Increased gambling availability and advertising are expected to contribute to increased gambling in Canada, thereby posing a significant risk of harms among the general population, particularly for youth, young adults and other vulnerable populations.

The report also describes how the increased availability of gambling and in gambling advertising are of great concern because:

  • The types of gambling being made available and promoted (single-event sports betting and live or in-play betting) are associated with a greater risk of harm. For example, single-event sports betting increases gambling intensity and gives an illusion of control over the outcome as people believe their knowledge of the game gives them a competitive edge.
  • The volume of gambling advertisements repeatedly pairing sports with betting normalizes gambling, leading people to think of betting as an integral part of being a sports fan.
  • Increased availability of gambling and in gambling advertising are happening at a time when many people in Canada are more vulnerable to problematic gambling and gambling-related harms because of the lingering health impacts of COVID-19 and a rise in the cost of living.

“Over the last few years, we have witnessed some of the most significant changes in gambling policy since the 1970s. We have seen a massive increase in gambling advertising and opportunities to gamble. We can no longer watch sports with our kids or go online without being subjected to an overwhelming amount of gambling advertising. Canada is at a critical moment in how it manages gambling. A national strategy or framework — similar to what we have for alcohol, tobacco and cannabis — is critical to manage the expected increase in gambling harm, especially among youth and other vulnerable people,” explained Dr. Matthew Young, Chief Research Officer at Greo, Senior Research Associate at the CCSA and Adjunct Professor at Carleton University.

The report recommends developing a national strategy that will:

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  • Develop national standards governing the promotion and availability of gambling;
  • Manage conflicts of interest among gambling stakeholders;
  • Address inadequate funding for gambling harm prevention and reduction initiatives and research;
  • Monitor systematic changes in gambling-related harm, including any assessments of the social and economic costs of gambling; and
  • Increase awareness of gambling-related harms among health and social service professionals and the public.

“Increased gambling among people living in Canada will undoubtebly result in increased harms and therefore increased societal costs. These include healthcare costs, criminal-justice costs, child welfare costs, increased unemployment and lost productivity costs because of gambling-related suicide. We need to think about our approach and ensure that it considers not only short-term government revenue and economic activity but also the longer-term societal costs. That’s why we need a national strategy,” Dr. Pam Kent, Director of Research and Emerging Trends at CCSA, said.

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Canada

Call for a National Strategy to Address Gambling-Related Harms in Wake of Sports Betting Boom

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Recent gambling policy changes in Canada have led to increased opportunities to legally bet on sports and gamble online, 24 hours a day, seven days a week. Released today, Gambling Availability and Advertising in Canada: A Call to Action looks at the impacts of legal gambling in Canada since the approval of the Safe and Regulated Sports Betting Act in 2021. The report recommends developing a pan-Canadian strategy to address gambling-related harms. This is a new report by Greo Evidence Insights (Greo) and the Canadian Centre on Substance Use and Addiction (CCSA).

This call to action is in response to the significant increase in gambling advertising on billboards, social media, at commercial breaks during sports broadcasts and during sporting events. Increased gambling availability and advertising are expected to contribute to increased gambling in Canada, thereby posing a significant risk of harms among the general population, particularly for youth, young adults and other vulnerable populations.

The report also describes how the increased availability of gambling and in gambling advertising are of great concern because:

  • The types of gambling being made available and promoted (single-event sports betting and live or in-play betting) are associated with a greater risk of harm. For example, single-event sports betting increases gambling intensity and gives an illusion of control over the outcome as people believe their knowledge of the game gives them a competitive edge.
  • The volume of gambling advertisements repeatedly pairing sports with betting normalizes gambling, leading people to think of betting as an integral part of being a sports fan.
  • Increased availability of gambling and in gambling advertising are happening at a time when many people in Canada are more vulnerable to problematic gambling and gambling-related harms because of the lingering health impacts of COVID-19 and a rise in the cost of living.

“Over the last few years, we have witnessed some of the most significant changes in gambling policy since the 1970s,” explained Dr. Matthew Young, Chief Research Officer at Greo, Senior Research Associate at the CCSA and Adjunct Professor at Carleton University. “We have seen a massive increase in gambling advertising and opportunities to gamble. We can no longer watch sports with our kids or go online without being subjected to an overwhelming amount of gambling advertising. Canada is at a critical moment in how it manages gambling. A national strategy or framework — similar to what we have for alcohol, tobacco and cannabis — is critical to manage the expected increased in gambling harm, especially among youth and other vulnerable people.”

The report recommends developing a national strategy that will:

  • Develop national standards governing the promotion and availability of gambling;
  • Manage conflicts of interest among gambling stakeholders;
  • Address inadequate funding for gambling harm prevention and reduction initiatives and research;
  • Monitor systematic changes in gambling-related harm, including any assessments of the social and economic costs of gambling; and
  • Increase awareness of gambling-related harms among health and social service professionals and the public.

“Increased gambling among people living in Canada will undoubtebly result in increased harms and therefore increased societal costs. These include healthcare costs, criminal-justice costs, child welfare costs, increased unemployment and lost productivity costs because of gambling-related suicide,” says Dr. Pam Kent, Director of Research and Emerging Trends at CCSA. “We need to think about our approach and ensure that it considers not only short-term government revenue and economic activity but also the longer-term societal costs. That’s why we need a national strategy.”

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