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European Gaming Congress 2024

Adam Greenblatt BetMGM CEO





MGM Resorts International and BetMGM announced the next evolution of their responsible gaming initiative providing the gaming industry’s most comprehensive tools for both in-person and online gaming to help players make responsible, informed decisions. The announcement comes as MGM Resorts and BetMGM join the National Council on Problem Gambling in promoting Problem Gambling Awareness Month throughout March.

MGM Resorts’ casino floors now feature a variety of slot machines with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is an industry-leading program, first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. Recently, MGM Resorts expanded its GameSense Advisor employee training program by certifying more than 180 GameSense Advisors who are now staffed at each MGM Rewards desk across the country. Also, GameSense signage is now being featured prominently throughout properties and on marquees.

“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” said MGM Resorts CEO & President Bill Hornbuckle. “GameSense remains an instrumental part of our guest service model and we’re confident that it has and will continue to make a difference.”

March marks the full integration of GameSense into BetMGM’s desktop and mobile platforms, providing customers with the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gaming tools which serve to provide customers with an entertaining and safe digital experience. Through GameSense, BetMGM will proactively promote and encourage responsible gaming with customers. GameSense’s integration into BetMGM offers information on how to set responsible gaming limits, dispels common gambling myths, explains the basic rules to understand how gambling works, and gives easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling. Throughout the month, employees will also receive GameSense training to reinforce BetMGM’s commitment and approach to responsible gambling.


Adam Greenblatt, BetMGM CEO, said, “Our industry is expanding at a rapid rate as more markets legalize sports betting, and we’re committed to growing the right way. It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”

Additionally, in September 2021, MGM Resorts and BetMGM joined the American Gaming Association (AGA) as official partners of its Have A Game Plan.® Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible sports wagering.

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