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Canada
BetRushmore joins forces with Intelitic
Retail and online sportsbook operator chooses leading performance marketing and analytics provider as exclusive monetization partner for the US market
Intelitics, the leading performance marketing, and analytics platform provider has been selected by BetRushmore to be their exclusive user acquisition partner in the growing US market.
Under the deal, Intelitics will take care of all BetRushmore’s marketing, user acquisition, and tracking activity. This includes a full creative build from branding to assets as well as managing the operator’s entire user acquisition spend across paid media, affiliates, and other channels.
This will then be monitored and tracked via Intelitics’ state-of-the-art platform and back office, which provides real-time insight into how all activity is performing. This allows for changes to activity and campaigns to be made instantly, maximizing the return on ad spend.
The deal bolsters Intelitics’ platform and marketing and user acquisition business with additional growth expected over the coming months with more deals in the pipeline and further investment into its market-leading technology and platform.
BetRushmore is a new operator and will make its market debut in Iowa with its online and mobile sports betting brand with other states to follow shortly after. The company is also set to launch a land-based sportsbook in South Dakota where it is based.
Allan Stone at Intelitics, said: “We are thrilled to have been chosen by BetRushmore to handle all of the operator’s marketing and user acquisition activity first in Iowa where it will make its online sports betting debut and then in the other states it enters.
“With player acquisition costs already high, it is important for operators to ensure they are getting the best return on ad spend and our proven approach and market-leading platform and analytics tools allow us to do this for our partners.
“BetRushmore has a great brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA is on point.”
Gary King, President of BetRushmore, said: “On making our market debut in Iowa we want to hit the ground running and ensure our marketing and user acquisition strategies and activities are right from day one, and to do this we knew we needed to identify the right partner.
“In Intelitics, we have a team of expert marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with the optimum return on investment.”
AGLC
Inspired Entertainment Partners with AGLC
![inspired-entertainment-partners-with-aglc](https://igamingradio.com/wp-content/uploads/2024/06/132228-inspired-entertainment-partners-with-aglc.jpg)
Inspired Entertainment Inc., a leading B2B provider of gaming content, technology, hardware and services, announced that it has entered an agreement with Alberta Gaming, Liquor and Cannabis, an agency of the government of the Canadian province of Alberta that oversees casino gaming (AGLC). Following a successful six-month trial period, AGLC has committed to purchase 150 new Valor terminals. Deployment of the new terminals is expected to be completed by the end of the second quarter of 2024.
“We are delighted to welcome AGLC as a valued customer. AGLC’s decision to order 150 Valor cabinets underscores the success demonstrated during the trial period as well as the strength of our product portfolio. We look forward to a long and prosperous partnership with AGLC,” Brooks Pierce, President and Chief Executive Officer of Inspired, said.
“We remain committed to expand in the attractive Canadian markets by delivering exceptional gaming solutions with both our gaming and digital products. Adding Alberta to our existing footprints in Ontario and Saskatchewan is the next step as we continue to see growth opportunities from the Canadian markets.”
Canada
Delasport Expands in Ontario with a new deal with Green Brick Labs
![delasport-expands-in-ontario-with-a-new-deal-with-green-brick-labs](https://igamingradio.com/wp-content/uploads/2024/06/132168-delasport-expands-in-ontario-with-a-new-deal-with-green-brick-labs.jpg)
Leading iGaming supplier Delasport expands further in Ontario through a sportsbook deal with Canadian operator Green Brick Labs (GBL).
The global software company will provide its award-winning Plug & Play Sportsbook iFrame solution, so that their new partner can add it to their growing platform.
The deal is expected to come into fruition by the end of this quarter and is yet another strategic move by Delasport, who successfully obtained an Ontario license earlier this year.
‘We are happy to extend our foothold in Ontario and make it happen with a great partner like Green Brick Labs, adding to our confidence as a leading software supplier’, says Delasport’s VP of Business Development Rosaire Galea Cavallaro. ‘Our Plug & Play sportsbook iFrame solution will skyrocket GBL’s operations due to the high quality of service they will be able to provide to their customers and we couldn’t be prouder.’
The Canada-based operator shares a similar opinion and as much excitement for the new partnership:
‘This is exactly the type of product we needed and is yet another proof that we provide the best solutions on the market for our customers’, GBL’s CEO Matt Rathbun comments. ‘At GBL, we prioritize great user experience, so this deal fits our vision perfectly.’
Canada
The Mill Adventure Partners with GeoLocs to Offer Advanced GeoLocation Services to Operators
![the-mill-adventure-partners-with-geolocs-to-offer-advanced-geolocation-services-to-operators](https://igamingradio.com/wp-content/uploads/2024/06/132136-the-mill-adventure-partners-with-geolocs-to-offer-advanced-geolocation-services-to-operators.jpg)
GeoLocs, a leading provider of advanced geolocation compliance technology dedicated to the iGaming industry, is thrilled to announce its partnership with The Mill Adventure, a pioneering platform provider.
The partnership will see The Mill Adventure seamlessly integrate GeoLocs, a comprehensive geolocation service, into their platform, offering robust, precise, and secure geolocation verification for their operator partners. This integration ensures guaranteed compliance, enhances security, and prioritises player privacy (as seen by the recent ISO certification awarded to GeoLocs and mkodo), all while delivering a superior experience to users when verifying their location on iOS, Android, and desktop with no need for additional downloads or companion apps.
“We are very excited about our partnership with The Mill Adventure,” said Stuart Godfree, Managing Director of GeoLocs. “Our advanced geolocation technology perfectly complements The Mill Adventure’s cutting-edge platform, enabling operators to offer a more secure, compliant, and user-friendly gaming experience.”
The Mill Adventure is renowned for its innovative solutions that empower operators to create unique and engaging gaming experiences. By leveraging GeoLocs’ geolocation technology, The Mill Adventure will provide operators with the tools they need to ensure precise geolocation verification, fraud prevention, and adherence to local gaming regulations, as well as a unique player experience that will set their clients apart from competitors, in markets such as Ontario, Canada. This partnership emphasises both companies’ commitment to innovation, security, and regulatory compliance.
“Integrating GeoLocs’ geolocation services into our platform offering not only enhances our compliance capabilities but also allows us to offer secure and enhanced gaming experiences to operators and their users,” said Robert Bowell, Chief Operations Officer of The Mill Adventure. “This collaboration reinforces our mission to deliver top-tier solutions to the iGaming industry.”
As the iGaming industry continues to evolve, the importance of accurate geolocation services cannot be overstated. The partnership between GeoLocs and The Mill Adventure is a significant step forward in addressing these needs, providing operators with the tools necessary to thrive in a competitive market.
For more information about GeoLocs and The Mill Adventure, please visit geolocs.io and themill.io
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