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Argentina

Betsson Group and Casino de Victoria Receive License for Online Gambling in the Province of Buenos Aires

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Betsson Group and Casino de Victoria jointly announce that they have been granted a license for the development of online gambling activity in the Province of Buenos Aires in Argentina. 

This latest development continues Betsson Group’s string of expansion where in the past few months saw the online gaming operator enter Kenya, Brazil, Croatia, and Colombia. Betsson Group joined forces with Casino de Victoria for the application some 18 months ago.

Online gambling is still relatively new for Argentina, but its land-based counterpart is a very mature market. Founded in 2005 and part of Grupo Mautone, Casino de Victoria is one of the leading land-based operators in Argentina. It differentiates itself through the high quality and personalised services it offers to its customers. The Group has several sites around Argentina, including Casino Arena Maipu, Casino Valle de Uco, Bingo Victoria, Hotel Termas Victoria, Casino Central of Mar del Plata, and Monte Hermoso Casino. Casino Victoria is unique in the quality of service it provides to its customers

Speaking about this latest expansion, Betsson Group’s CEO, Jesper Svensson, said “Our strategy for Latam is to find local partners who are able to bring the necessary expertise and have solid industry experience and we are extremely excited to have Casino de Victoria as our partners in Argentina for this joint venture.”

Betsson Group will be providing the technology, operational, and marketing support and its know-how on online gaming. “We will start working on the technical implementations that are required for the market so that operations will be able to commence soon afterward. We will launch under our flagship brand, Betsson, and our goal is to start with our proprietary sportsbook, casino, and live casino offerings,” added Jesper Svensson.

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As a socially responsible operator, Betsson Group is glad to note the strong focus on responsible gambling in the regulation by the Provincial Institute of Lottery and Casinos (IPLyC) and confirms that it will adhere to and fully support these standards.

Both Betsson Group and Casino de Victoria are committed to the communities they operate in. “One Betsson” is Betsson’s vehicle for local community engagements which over the past months have strongly focused on providing support to multiple COVID-19 related initiatives in Malta, Sweden, Estonia, Georgia, and Hungary. “Sembrando Victorias” (Sewing Victories) was born from an initiative by Casino de Victoria and is the first foundation linked to the gaming industry in Argentina. Since 2016, it has been supporting employability and social inclusion initiatives to improve the standard of living and quality of life of hundreds of people every year. It offers multiple training programs such as masonry, baking, sewing, computer repair, tourism and hospitality, sales and customer service, how to build a CV, and much more.

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Argentina

Belatra expands Argentinian presence with City Center Online collaboration

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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.

City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.

Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”

City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”

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Argentina

RubyPlay partners with BetWarrior to amplify growth in Argentina

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RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.

The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.

The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.

Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.

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BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.

“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”

Santiago Gándara, Marketing Director at BetWarrior, added: RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.

“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”

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Play’n GO breaks new ground with entrance into third Argentinian province

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Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market

Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.

Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.

This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.

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This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”

Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”

Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.

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