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LazyBar: The New White Label Casino Brand launched on the Extendy Platform

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Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start. 

“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners

A peek at LazyBar: 9500+ popular games from over 70 game providers

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Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC. 

The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.

When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.

“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.

Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.” 

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  • Ayvar Gabidullin, CBDO Extendy 

 

The post LazyBar: The New White Label Casino Brand launched on the Extendy Platform appeared first on European Gaming Industry News.

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Week 50/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

ELA Games is proud to announce its latest release, Flame Fruits Frenzy. This new title is a fresh and modern take on classic fruit slot machines found in pubs and casinos across the world. The studio emphasises the importance of art and design with this new 5-reel, 3-row game with enticing animations and eye-catching graphics. Flame Fruits Frenzy’s core gameplay is simple, featuring 5 paylines, with players taking home the highest win per line. Scatter symbols add to the excitement, offering a payout whenever they land on the reels.

Fruity Action: ELA Games Reveals Modern Take on a Slot Classic With “Flame Fruits Frenzy”

 

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GAMOMAT has released its fruity hit, Juicy Joker. This vibrant title sits within a 3×3 framework and offers players a classic fruity experience with radiant traditional fruit, bar, and bell symbols. A refreshing twist on the reels comes from the star of the show, the Joker – which serves as a Wild symbol that – if shown – substitutes for all symbols.

GAMOMAT unveils Juicy Joker

 

Think you can handle the heat of some super-hot Wasabi? Then Silverback Gaming’s latest slot, Wasabi Wilds, is just the game for you. Players come face to face with an expert sushi chef whose delectable delights pack a flavoursome punch thanks to plenty of glowing green wasabi. Players take a seat at the chef’s table and watch as the magic of consecutive cluster explosions unravels a world of tasty treats and rewards.

Can you handle the heat of Wasabi Wilds from Silverback Gaming?

 

Evoplay has launched Hot Triple Sevens Hold and Win, the latest addition to its popular flaming sevens series. The game features a traditional 5×3 reel layout enhanced with dynamic visuals and a light board that tracks every win, creating an interactive and visually appealing experience. Its standout Bonus Game, triggered by six or more Bonus symbols, allows players to win four jackpots, including the Grand Jackpot worth 3,000x the bet.

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Evoplay reignites excitement with Hot Triple Sevens Hold and Win

 

Red Rake Gaming is pleased to announce the launch of Million Christmas 2, the latest Christmas-themed release to bring big wins and magic to players all over the world. With a series of innovative features and a very Christmassy feel, Million Christmas 2 promises to bring fun and happiness throughout the holiday season. The greatest new feature of Million Christmas 2 is the “Santa’s Gifts & Wins Minigame,” triggered when players obtain three or more Santa’s Bag symbols.

Red Rake Gaming is bringing the magic of Christmas to players with Million Christmas 2

 

Thunderkick has launched Ways of Athena, a Greek mythology-themed title where matching mystery symbols reveal up to 43,923 ways to win. The goddess of wisdom and warfare reigns supreme in the 3×5 slot, where helmets, shields, amphoras, and lyres line the reels. Matching mystery symbols land on reels two to five and enhance base game action, transforming into double symbols and mirroring an icon on reel one to increase the number of pay ways and boost wins.

Thunderkick diversifies ancient mythology game collection with Ways of Athena

 

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Push Gaming’s latest release, 10 Flaming Bisons, brings the American Frontier to life, featuring the provider’s innovative Push-up mechanic and thrilling jackpots that enhance excitement. Played initially across 5×3 reels, various native American characters must form a matched combination across 20 paylines to award a win.

Push Gaming ignites the reels with 10 Flaming Bisons

 

Amusnet has released Extra Crown Deluxe, a new addition to its online casino portfolio. This online video slot will take players to a world of art-inspired luxury, where every spin is a masterpiece. The game features 5 reels and 20 fixed paylines hosting 11 symbols – an abundance of fruits, bells and sevens.

 

 

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Burgers, because who doesn’t love them? In Big Time Gaming’s latest slot creation, players are invited for a tasty treat as they fire up the reels on the 4×4 gameboard in search of multiplier-boosted wins amongst the patties and buns. The game is set against a Route 66 backdrop with a classic burger joint to the left-hand side of the reels. Visually striking, packed with flavour and innovation, Burgers is set to satisfy your hunger for big wins and bigger thrills.

 

Reel Reindeer, a seasonal entry into the Reel franchise and right in time for the Christmas holidays, featuring the red-nosed character himself. This 25 payline game offers an insane Free Spins round where all winnings are multiplied by 50x and expanding wilds activate on the reels. Plus, the game also offers a Hold & Win round where filling the reels will trigger the top payout of 10,000x. That is quite the Christmas treat!

HÖLLE GAMES LET IT REIN

 

Play’n GO invites players to join an adorable crew of canines in Hot Dog Heist, a 5×3 slot with 40 paylines. Set against the charming backdrop of suburban BBQs, this fun-filled adventure delivers sizzling gameplay and delectable rewards. Hot Dog Heist takes players to a sunny, picture-perfect neighbourhood where a pack of mischievous dogs has its eyes set on a delicious prize – hot dogs fresh off the grill.

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Play’n GO’s Hot Dog Heist serves up tasty slot treats

 

Players can adventure deep into the heart of the ancient Aztec empire when they spin the reels on Stakelogic’s latest title, Fire and Gold Cluster Breaker. Each exciting spin presents the chance to trigger explosive bonuses and reward monumental wins, with players able to win up to 10,000x their stakes. This captivating slot uses a 5×4 game grid with a cluster-pay system, with the game granting players wins when they hit clusters of five or more on the grid.

Land Earth Shattering Wins in Stakelogic’s Fire and Gold Cluster Breaker

 

Relax Gaming, the iGaming aggregator and provider of unique content, has launched The Great Pigsby Dream Drop, a jackpot infused take on the much-loved classic. The game preserves the elegance and charm of the 1930s-inspired original while adding the Dream Drop Jackpot, giving players the chance to win one of five progressive jackpots: Rapid, Midi, Maxi, Major, or Mega. At the core of the experience is the Dream Drop feature, which triggers randomly and transports players into a jackpot bonus round.

 

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Relax Gaming adds Dream Drop excitement to The Great Pigsby

 

 

For this festive season, Booming Games is bringing a little bit of warmth this winter with the brand-new Burning Classics: Royal Edition. The Burning Classics series has proved to be a firm favourite among online casino players, and the latest instalment, the Royal Edition, is undoubtedly going to follow suit. As with its predecessors, this 5×3 reel, 20-payline slot is filled with fruit – which are joined this time around by three high-paying, colorful crowns. All pay symbols land stacked in classic slot game fashion.

 

 

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The post Week 50/2024 slot games releases appeared first on European Gaming Industry News.

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Betson Enterprises

Betson Appoints Todd Cravens as SVP of Gaming Division

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Betson Enterprises, a division of H. Betti Industries Inc., has appointed Todd Cravens as Senior Vice President of the Gaming Division, effective January 6, 2025. In this role, Todd will oversee the strategic growth and operations of Betson’s gaming division, focusing on expanding distributive gaming initiatives, strengthening customer and supplier relationships, and driving innovation within the industry. Todd will be based out of Betson’s Henderson, NV office and will join the company’s executive leadership team.

Todd brings a wealth of experience in gaming and amusements, including his previous tenure as CEO and President of Galaxy Gaming. With a proven track record in organizational leadership, business development, and strategic execution, Mr. Cravens is well-positioned to lead Betson’s gaming division in its next phase of growth. His focus on customers, product and team align with Betson’s commitment to delivering innovative solutions and superior service to its customers.

“We are thrilled to welcome Todd back to the Betson Gaming team working alongside Rick Kirby. His deep industry knowledge, leadership, and strategic mindset will be instrumental in driving the growth of our gaming division and expanding our footprint in the gaming industry, as well as the overall Betson business,” said Bob Geschine, President of H. Betti Industries.

Commenting on his new role, Todd said: “I can’t wait to get back to work and look forward to rejoining the Betson team. I look forward to working closely with the talented Betson crew to deliver on the company’s strategic objectives, focus on our customers, strengthen our partnerships, and explore new opportunities to innovate in the gaming market and beyond.”

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Regulating the Game Announces its Latest Addition to its 2025 Masterclass Series in Sydney

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The organisers of the Regulating the Game conference have announced the latest addition to its 2025 Masterclass Series in Sydney: “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care,” presented by the renowned Jay Robinson, chief stakeholder relations officer at Focal Research Consultants.

With over 20 years of global experience in developing and delivering impactful training programs across jurisdictions—from pubs and clubs to casinos and online operators—Jay is a leading voice in creating safer gambling environments that transcend compliance. Jay’s approach focuses on building a culture of customer care that prioritises player protection and staff well-being while enhancing the overall gambling experience.

Why attend this masterclass?

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Great training is more than ticking a compliance box—it is the foundation of cultural transformation and customer care. This masterclass will delve into:

How industry leaders, regulators, and frontline staff can embed a culture of safer gambling.

The critical role leadership plays in sustaining training initiatives.

Strategies to extend the reach and effectiveness of safer gambling programs, improving customer experiences, reducing staff burnout, and driving long-term benefits for operators and stakeholders alike.

“Effective gambling staff training must meet the real needs of both staff and customers, ensuring that safer gambling practices become second nature. This masterclass is about empowering organisations to go beyond compliance, fostering a culture of care and leadership that makes a lasting impact,” said Jay Robinson.

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Who should attend?

This masterclass is essential for operational leaders, C-suite executives, regulators, and anyone committed to advancing safer gambling initiatives. Participants will leave with actionable insights and tools to lead cultural change, elevate training outcomes, and strengthen their organisation’s reputation.

Regulating the Game: A leading global event

The Regulating the Game conference has established itself as a flagship event, bridging the gap between regulators, industry professionals, and stakeholders. Now entering its fifth year, the conference continues to attract world-class speakers and attendees, driving innovation and inspiring meaningful discussions on policy, regulation, and sector challenges.

The post Regulating the Game Announces its Latest Addition to its 2025 Masterclass Series in Sydney appeared first on European Gaming Industry News.

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