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John Schulz
Scientific Games Signs Contract Extension with Louisiana Lottery
Scientific Games will continue as the primary provider of Louisiana Lottery’s scratch-off games following a contract extension. The Louisiana Lottery is pacing for one of the highest instant games sales performance years since its first scratch-off game was sold in 1991.
“This has been a collaborative partnership to responsibly grow our scratch-off products for the benefit of K-12 public education in Louisiana. In the past several years, we have worked with Scientific Games to look at the full portfolio of games and adjust the game mechanics that build better games with more variety for our players,” Rose Hudson, President and CEO of the Louisiana Lottery, said.
Scientific Games began working with the Louisiana Lottery in 2004, most recently launching games with new play styles and Louisiana-centric themes, including music, crawfish, Mardi Gras, king cake, and a licensed- New Orleans Saints game. Higher price point scratch-offs were also added to the Lottery’s portfolio, including its first $20 game, which was part of the X family of games.
“Our scratch-off game innovation helped drive one of the best years in the Louisiana Lottery’s history and ultimately, higher net proceeds to the state’s public education programs. We look forward to continuing our work as the Lottery’s primary instant game partner and providing new products and services that will help responsibly grow its profits,” John Schulz, President of Americas and Global Instant Products for Scientific Games, said.
David Barden CEO of the New Mexico Lottery
Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner
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Scientific Games has been selected as the New Mexico Lottery’s full-line provider, winning a new, 10-year contract for gaming systems technology and expanding the global lottery company’s previous contract for New Mexico Lottery Scratchers to the Scientific Games Enhanced Partnership program. The company is the fastest-growing government-regulated lottery gaming systems provider in the world, highlighted by recent systems contract wins in the U.S. and Europe.
David Barden, CEO of the New Mexico Lottery, said, “Following a rigorous competitive procurement process, we are delighted to announce Scientific Games as the New Mexico Lottery’s new full-line provider. This strategic partnership will see Scientific Games become our exclusive lottery systems technology partner and expand our existing Scratchers relationship to a full SGEP arrangement. By implementing a single, holistic solution across our entire lottery operations, we aim to optimize performance and generate increased scholarship funding for New Mexico students.”
With a focus on strategic planning across all product lines, Scientific Games will provide the New Mexico Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system, SciTrak instant game system and Infuse business intelligence platform. Scientific Games’ WAVE X point-of-sale retailer terminals and PlayCentral suite of self-service machines across its network of 1,000+ retailers will help engage New Mexico Lottery players with expanded game content.
John Schulz, President of Americas & Global Instant Products for Scientific Games, said, “We have partnered with the New Mexico Lottery on the instant game portion of their business for many years and are looking forward to helping take their performance to new heights as a full-line provider in a new collaborative contract. The Lottery has always taken an innovative approach to Scratchers. As the systems technology provider, we look forward to innovating its full-line business with our full ecosystem of advanced solutions to drive responsible growth.”
The SGEP program will provide the New Mexico Lottery with Scratchers portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support. Used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide, the program drove 31% better performance for U.S. partners in fiscal year 2023-24.
The company also provides the New Mexico Lottery with licensed properties such as GAME OF THRONES and LOTERIA. The Lottery will be supported in Albuquerque by a Scientific Games team of game, product and technology experts, along with the company’s state-of-the-art facilities and logistics services.
The post Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner appeared first on Gaming and Gambling Industry in the Americas.
John Schulz
Scientific Games Sign Technology Contract with North Dakota Lottery
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Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
Alec Thomson
Scientific Games to Continue Systems Technology Partnership with the Arizona Lottery
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Scientific Games‘ enterprise systems technology will continue to power the Arizona Lottery for an additional three years under the company’s existing contract, with an option to extend additional years as part of the extension terms. The company will modernize the Lottery for its next era of profit growth by providing an upgraded, advanced central gaming system, as well as next-generation vending powered by SCiQ technology.
The current Scientific Games systems technology in Arizona went live in 2016, and the company has successfully executed nearly 40 lottery system implementations and conversions since then. Over the past eight years (2016-2024), the company’s systems technology has helped power a 73% growth in the Arizona Lottery’s total sales.
“Scientific Games has been a trusted partner of the Arizona Lottery for 43 years and we are proud to continue our partnership into the coming years,” said Alec Thomson, CEO of the Arizona Lottery. “As industry leaders in central gaming system operations for lotteries across the U.S. and the world, Scientific Games will continue to support the Arizona Lottery in driving meaningful impact for Arizona communities through ticket sales.”
Scientific Games serves the Arizona Lottery in Phoenix, where the company’s teams of marketing, analytics and tech experts, along with the central system, software and data center operations are housed. The central system is integrated with Scientific Games’ state-of-the-art retailer telecommunications network, point-of-sale terminals, vending, SCiQ network and in-store digital advertising displays which support all 3,500 Arizona Lottery retailers across the state.
John Schulz, President, Americas & Global Instant Products, said, “We started with the Arizona Lottery at its beginning with the launch of the instant product portion of their business and have supported them for the last eight years with our lottery gaming system technology, which has served the Lottery very well. Our teams and technologists have worked hard to build a strong partnership with the Lottery through service excellence and continually modernizing the technology that supports its sales – ultimately driving maximum funding for good cause programs in Arizona.”
Every year, hundreds of millions of dollars from Arizona Lottery ticket sales go to programs and organizations doing good in four key areas: higher education, health and human services, environmental conservation, and business and economic development.
Scientific Games has provided the Arizona Lottery with Scratchers since its inception in 1981 and continues to provide world-leading instant games to help generate funds for vital programs in the state.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and manager in the world.
Scratchers® is a registered service mark of the California Lottery.
SCiQ® is a registered trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
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