Aristocrat Gaming
Aristocrat Gaming Unveils Official Partnership with Dallas Cowboys
Aristocrat Gaming and the Dallas Cowboys announced a multi-year partnership naming the company an Official Partner of the Cowboys. As an Official Partner, Aristocrat Gaming will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse, and in-game branding. Additional features will include in-game promotions, digital integrations, and game-day activations at AT&T Stadium.
The news of this partnership further accentuates the game-changing multi-year slot licensing agreement with Aristocrat Gaming and the National Football League (NFL). The player-favorite NFL-themed games are available to play at casinos nationwide and have demonstrated proven performance. The team-selectable feature on the games allows fans a new way to engage with their favorite team, the Dallas Cowboys, both in the stadium and on the reels.
“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide,” Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said.
“As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement,” Jack Parkinson, President of WinStar World Casino & Resort, said.
Aristocrat Gaming
Aristocrat Gaming Brings First and Only Frenzy Jackpots to Oklahoma Indian Gaming Show
Aristocrat Gaming will bring all-new content to the first and only mechanic of its kind, Frenzy Jackpots, alongside new and top-performing game titles to impress attendees at the upcoming Oklahoma Indian Gaming Show (OIGA).
The all-new Frenzy Jackpots SSP $10,000 Link, created specifically for Class 2 gaming floors with higher frequency jackpots, spans across many Aristocrat games. The introduction of the new side bet feature on legacy stepper games, including Mr. Money Bags, Hot Red Ruby, and Lucky Ducky, allows players to participate in Frenzy Jackpots alongside the bingo games they know and love. This unique feature enables 3-reel stepper players to enjoy the benefits of the Frenzy Jackpots link, combining the excitement of traditional gameplay with the twist of frequent jackpot opportunities.
“We are ecstatic to bring our Frenzy Jackpots portfolio to this year’s show to provide our tribal customers with a unique functionality for their players. Our commitment to providing meaningful content and solutions to help our customers provide entertaining game experiences is paramount for Aristocrat Gaming,” said VGT President James Starr.
The Hunt for Neptune’s Gold Treasures of the Deep on the Neptune Double will be a cornerstone of the Class 2 lineup and game family, complete with recognizable characters and design, coupled with more action and adventure. Building upon the proven performing NFL-themed portfolio, Aristocrat Gaming will debut the newest Class 2 game, Rings of Victory on the RELM XL 3 Reel, which will be sure to thrill football fans.
Headlining the Class 3 product offerings is Jackpot Carnival Extreme on the King Max, the next evolution of the 2023 Slot of the Year, Jackpot Carnival. Taking entertainment to the next level, Jackpot Carnival Extreme features a new Extreme Clown Bonus and Extreme Hammer Bonus, resulting in more fun and a chance for bigger wins. Finally, Coin Trio Royal builds on the original player experience with the introduction of a new Golden metamorphic, allowing players to enjoy two Hold & spins when triggered.
Aristocrat Gaming
Aristocrat Gaming Enters Québec Lottery Market
Aristocrat Gaming announced that it has been awarded entry into the Québec video lottery terminal (VLT) gaming market. Distribution of Aristocrat VLTs is anticipated to begin in early Summer 2024.
A ten-game launch set will include notable titles like Bao Zhu Zhao Fu Red Festival, Fire Light, Fu Dai Lian Lian Panda, Scorchin’ Fortune, Prosperity of the Nile, Flamin’ Hits, and more. The games will be available on the new MidKnight X Upright cabinet.
“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players. We’re excited for the opportunity to have a presence in Québec and are hopeful for a longstanding relationship with Loto-Québec,” Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming, said.
“Loto-Québec is pleased to announce its partnership with Aristocrat,” said Stéphane Fraser, Executive Vice-President and Chief Operating Officer of Gaming Establishments at Loto-Québec.
Aristocrat Gaming
The emoji Company Partners with Aristocrat Gaming to Introduce emoji ALL STARS
The world-renowned leader in gaming entertainment and content creation, Aristocrat Gaming, has introduced the first official emoji brand slot machine, emoji ALL STARS.
Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent.
“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can. The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024,” Marco Hüsges, CEO and founder of the emoji company, said.
“Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favorite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo,” Tom O’Brien, President of Americas & EMEA of Aristocrat Gaming, said.
emoji ALL STARS has fan-favorite bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options. emoji ALL STARS is now available on the Neptune Single cabinet.
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