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SCCG Management Announces Sponsorship Partnership with Thunder Fight Center

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SCCG Management, a leading consulting and advisory firm in the gambling and sports entertainment industry, announced its new sponsor partnership with Thunder Fight Center, Brazil’s premier martial arts events venue. This collaboration coincides with the debut of Versus FC in mixed martial arts (MMA), scheduled for Wednesday 24 January at the Thunder Fight Center. The agreement includes the prominent display of SCCG branding within the octagon.

Thunder Fight Center, conceptualized in 2019 and inaugurated amidst the challenging times of the 2020 pandemic, has been a cornerstone in keeping combat sports active in the São Paulo region. As the only venue in Brazil dedicated exclusively to martial arts events, it has successfully hosted 79 events over the past three years, promoting an incredible 1335 bouts in its state-of-the-art cage and ring.

The center’s journey has been marked by continuous enhancements, boasting superior lighting, advanced audiovisual technology, and meticulously crafted interiors. This has established Thunder Fight Center as an unrivaled location for both fighters and spectators, offering everything necessary for a flawless martial arts event.

Additionally, the Thunder Fight Center has played host to a variety of unique sports events, including a major event by the Pillow Fight Championship (PFC). This event not only showcased the versatility of the venue but also highlighted its capability to support a diverse range of sports entertainment. The successful hosting of the PFC event at Thunder Fight Center is a testament to the venue’s adaptability and commitment to bringing innovative and engaging sports experiences to its audience.

The venue has seen the rise of numerous fighters to international acclaim. André Mascote, for example, debuted at Thunder Fight Center and has since ascended to the highest levels of the sport. Similarly, Jailton Almeida, now in line for a UFC belt, had his last two pre-UFC fights at this esteemed venue.

As a rising star in the global sports entertainment space, SCCG Management has been investing and advising on behalf of the next generation of sports leagues and fan engagement technology. This includes partnerships with niche sports leagues such as the Pillow Fight Championship and Major League Pickleball, demonstrating SCCG’s commitment to diversifying the sports entertainment landscape and championing emerging sports alongside traditional ones.

“We are excited about the partnership between SCCG Management and Thunder Fight Center, coinciding with Versus FC’s debut. This aligns with our commitment to nurturing sports entertainment. Thunder Fight Center’s dedication to martial arts complements our vision to support emerging talents. We anticipate this collaboration will enhance experiences for both fighters and fans, setting new standards in martial arts and sports entertainment,” Stephen Crystal, Founder & CEO of SCCG Management, said.

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SPAIN’S LEO MARGETS HAS CHANCE TO BE THE FIRST WOMAN IN POKER HISTORY TO BECOME WORLD CHAMPION

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Leonore “Leo” Margets is the first woman to reach the WSOP Main Event final table since Barbara Enright 30 years ago.

The final table of the 2025 World Series of Poker (WSOP) Main Event is a historic one, as for the first time in 30 years a woman is among the final nine players competing for poker’s most coveted prize.

Leonore “Leo” Margets, a professional poker player from Barcelona, Spain, will be only the second woman in WSOP history to play at the WSOP Main Event final table since Poker Hall of Fame inductee Barbara Enright finished in fifth place in 1995.

Making the Final Nine of the 2025 WSOP Main Event, Margets has secured at least $1 million in prize money, adding to her over $2 million in recorded live tournament winnings.

Achieving a historic accomplishment that is an overwhelming positive for the game of poker, Margets has an opportunity to make even more history by potentially being the first woman ever to win the WSOP Main Event.

Claiming her lone WSOP bracelet in the $1,500 No Limit Hold’em – The Closer tournament at the 2021 WSOP ($376,850 top prize), Margets’ second career bracelet may be the most prestigious one a poker player can win.

With 16 players remaining during Day 8 of the 2025 WSOP Main Event, nearly the entirety of Margets’ chip stack would enter the pot preflop as she called off a three-bet all-in by Sergio Veloso. Holding pocket jacks to Veloso’s ace-king offsuit, despite an ace arriving on the flop, Margets hit a runner-runner flush to give her not only the chips but the momentum needed to reach the WSOP Main Event final table.

Interviewed by PokerGO sideline reporter Jeff Platt moments after officially reaching the WSOP Main Event final table, Margets, surrounded by adoring supporters, was all smiles as she reflected on her achievement.

“It’s so unreal, it is a dream,” Margets said. “I’m so glad that I’m cheering (with my rail), it means so much. How lucky I am to live this!”

The final table of the 2025 WSOP Main Event will resume at the Las Vegas Horseshoe and Paris on Tuesday, July 15th with action beginning at 1:30 P.M. local time. Poker fans and players can watch the action on PokerGO, as well as on the PokerGO YouTube channel.

The post SPAIN’S LEO MARGETS HAS CHANCE TO BE THE FIRST WOMAN IN POKER HISTORY TO BECOME WORLD CHAMPION appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions. The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines.

Luckbet has announced Vitor Paulin as its Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM and user experience optimisation to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market. Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer.

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences. Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking. This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

Partnerships

Hasbro has announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay. The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season. Bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience. As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content and the Fever mobile app.

The post Gaming Americas Weekly Roundup – July 7-13 appeared first on European Gaming Industry News.

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GeoLocs

GeoLocs Partners with Green Brick Labs to support their brand Maverick Games

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GeoLocs, the industry-leading geolocation product developed by mkodo, is pleased to announce a new partnership with Green Brick Labs to launch Maverick Games, an emerging operator in the online gaming sector. This collaboration reinforces GeoLocs’ commitment to supporting operators with robust, regulation-ready geolocation services that deliver a smooth and secure player experience.

Through this partnership, Maverick Games will utilise GeoLocs’ advanced geolocation platform to ensure compliance with jurisdictional requirements in regulated markets, while providing a seamless user journey across web and mobile environments.

“We’re delighted to be partnering with Maverick Games,” said Will Whitehead, Commercial Director at mkodo. “They bring an exciting and fresh perspective to the iGaming space, and we’re proud to support their expansion with a solution that not only meets regulatory demands but also puts the player experience front and centre.”

GeoLocs is designed specifically for the iGaming industry and benefits from over 13 years of experience in supporting operators and platform providers across regulated markets in North America, Latin America, and beyond. The platform is certified by GLI and the AGCO, and holds ISO 27001 accreditation—offering operators a secure, scalable, and regulator-approved solution for location verification.

Maverick Games is known for its innovative outlook and dedication to creating a user-first betting experience. As the brand continues to grow and enter new regulated markets, having a trusted geolocation partner was a critical requirement.

“Our goal is to build a product and brand that players love and trust,” said Matt Rathbun, CEO at Green Brick Labs. “To do that, we need partners who share our values of innovation, integrity and great UX. GeoLocs stood out for its reputation, proven track record in regulated markets, and the ease of integration. We’re excited about what we can achieve together.”

GeoLocs continues to expand its global reach, enabling operators to meet regulatory requirements while delivering exceptional experiences to players wherever they’re licensed to operate.

The post GeoLocs Partners with Green Brick Labs to support their brand Maverick Games appeared first on Gaming and Gambling Industry in the Americas.

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