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Violife launches first ever vegan BBQ game

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  • Violife’s new vegan BBQ online game gives users the chance to win prizes

  • A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

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The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.

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Ixia launches $20 million global gaming venture Fund and Studio

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Ixia Capital, a venture capital fund and studio, has launched with an investment of $20 million focused on high-growth companies across gaming, esports, digital assets, and complementary technologies.

The fund has been founded by partners with deep firsthand iGaming industry experience, enabling entrepreneurs to realise innovative ideas, technologies, and transform business models into profitable companies.

Ixia Capital is a global fund with a focus in India, Africa and UAE where the mission is to accelerate development and manage risks to help ventures succeed in specialised fields. The fund is based in the Cayman Islands, while the Ixia Studio is headquartered in the USA.

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Ixia Capital CEO and Venture Partner Mona Motwani, said: “It’s a proud moment for us to officially launch Ixia Capital. Our mission is partnering with driven entrepreneurs to equip them with resources, expertise, exposure and capital that allow them to build the best ideas into great companies. Through this hands-on approach, Ixia is all about accelerating ideas and mitigating risks.”

Ixia Studio, the venture studio arm of Ixia Capital, is in the process of launching six disruptive projects – FasFas Games, a Sports NFT Trading Exchange, a Gaming Loyalty Reward Platform, Sports Investment Thought Leadership Platform, and a Sports Coverage and Games Engagement App. The role of the Studio is to provide funding, resources, and operational support to help entrepreneurs build and scale companies.

The post Ixia launches $20 million global gaming venture Fund and Studio appeared first on European Gaming Industry News.

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SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).

The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.

The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.

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James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”

The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”

 Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.

The post SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB appeared first on European Gaming Industry News.

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EGT’s Gods & Kings Link with first installation in Bulgaria

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EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.

“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”

The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.

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Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”

The post EGT’s Gods & Kings Link with first installation in Bulgaria appeared first on European Gaming Industry News.

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