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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players

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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New PlayersReading Time: 2 minutes

 

Singular ROI Index analyzes $1.5B in ad spend and $2.7B in revenue to reveal which mobile ad networks are most effective by platform, region, and vertical.

 

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimizes over $10B in annual ad spend.

By deeply combining  marketing campaign data with attribution results, Singular is able to identify the most granular ROI insights, leading to the most accurate rankings possible.

While Facebook won the global rankings, Google took top billing in all three key regional rankings: EMEA, APAC, and Americas.

REPORT HIGHLIGHTS

Big new player

Brands love Snapchat. Snap hit #3 for non-gaming categories in both iOS and Android after not making the list at all last year on Android.

LINE hits the index: 3X

Japan-based mobile messaging service LINE ranked on just one index last year for the LINE Ads Platform, which is how advertisers can target its 700M users. This year, it ranked no fewer than three times, plus two honorable mentions.

Twitter resurgent

Twitter won no fewer than 11 rankings on various global, regional, and platform-specific charts, including second on iOS for retention: providing users/customers who stay engaged.

New models, new networks

We’ve seen huge innovation over the last year in mobile. Fortnite publisher EPIC has started to monetize game players directly, for example. Another innovator, BlueStacks, provides an emulator for playing mobile games on desktop, and its on-platform ad network is yielding significant ROI.

Android vs iOS: ad network volatility

A full third of the global Android index is brand-new, while only two new networks joined the corresponding iOS index. 60% of the multi-year winners on Android moved down, so new contenders are performing well.

Unity is hard to beat

Unity powers half the games on the planet, and its ad network is also dominant, ranking third on Android and fourth on iOS globally … an impressive achievement.

“At Singular, our goal is to help marketers win,” says Singular CEO Gadi Eliashiv. “Helping them reliably find the highest return on investment is a critical part of the marketing intelligence we provide.”

The full Singular ROI Report is available here:

https://go.singular.net/roi-index-2018-top-mobile-media-sources-press 

 

About Singular:

Singular is a marketing intelligence platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures.

Source: Singular


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players

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50 flavors of Endorphina at London event in 2019

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When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 50 flavors of Endorphina at London event in 2019

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50 flavors of Endorphina at London event in 2019

Published

on

Reading Time: 2 minutes

 

When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 50 flavors of Endorphina at London event in 2019

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Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video SlotReading Time: 2 minutes

 

iGaming software provider pits zombie hunters against the undead in this action-packed offering

 

Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has released Zombies Gone Wild, an original online video slot inspired by pop culture’s deep-rooted fascination with the living dead. Engaging characters, an atmospheric soundtrack and an array of exciting gameplay features, will have players of all experience players feeling like they are part of humanity’s last stand for survival.

Pariplay’s Zombies Gone Wild features 50 lines that pay both ways for even bigger rewards as well as a collection of wilds, free spins and jackpots. Ratcheting up the adrenaline pumping action are the expanding Mega Wilds, which occur when one of the game’s three heroic zombie hunters are exposed to radiation and become Wild zombies. During the ensuing free spins, the hunter expands to increase the chances of winning.

The game also features three jackpots, each of which corresponds to one of the three zombie hunters. Players can contribute to the value of these respective jackpots with a winning line that includes a Wild zombie hunter symbol. The jackpot values are tracked with separate progress bars, which when full award multipliers of x25, x75 or x200 of the bet amount, respectively.

Other game highlights include the free spins feature, which awards up to 20 spins and can be retriggered up to three times with the initial number of spins awarded. Offered in over 20 languages, Zombies Gone Wild appeals to a broad audience with its thrilling combination of vile zombie hordes and formidable heroes, that latter of which wield a skateboard, katana and chainsaw as their respective weapons of choice.

Zombies Gone Wild also benefits players with an attractive 95.88% return-to-player (RTP) rate, while its development in HTML5 supports gameplay across mobile phones, desktops and other devices. The game also features a mobile portrait mode, allowing players to easily switch to one-handed gameplay.

Certified by gambling regulators in the UK, Isle of Man and Malta, the slot is the latest addition to Pariplay’s growing portfolio of over 100 online casino games. Alongside its original and branded slot titles, the company also provides a selection of online scratch cards, bingo games and instant win titles.

Richard Mintz, Commercial and Marketing Director at Pariplay, said: “When designing Zombies Gone Wild, we knew it was important to give players a game that not only looked great but was also true to the spirit of a genre that holds such an important place in modern pop culture. That combined with our commitment to maximum entertainment, engagement and unique gameplay features, ensures that players of all experience levels will be eager to return to a world packed with rewards and adventure.”

For more information about the Zombies Gone Wild slot launch, contact Pariplay.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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