iGaming Industry
Ladbrokes Coral launches new combined Match & Player Specials football markets
Digital Sports Tech (DST), the award-winning provider of next generation sports betting solutions, has extended its partnership with Ladbrokes Coral Group by powering the leading sportsbook’s newly-launched combined Match & Player Specials markets.
These markets, which were launched for the new Premier League season by Ladbrokes and Coral, include DST’s proprietary player props, in addition to same-game accumulators which incorporate both the props and the most popular match markets (e.g. win/draw/win, over/under total goals, etc.).
The same-game accumulators are powered by DST’s new and ground-breaking Quick Pick Accumulators (QPAs) solution, which permits the end user to combine both match and player prop markets from the same game by appropriately accounting for any related contingencies present in the accumulator.
Some examples featuring additional markets offered by the fully integrated player bets solution across both brands include:
• Chelsea to win, under 10.5 corners and Kante to make 3+ tackles
• Arsenal to win, Lacazette to score and Ozil to make 2+ assists
Ladbrokes and Coral are also utilising DST’s Feed Handler solution, a customised console which is integrated onto the OpenBet sportsbook platform and allows the operator’s trading teams to create and customise all of their own player prop and accumulator markets. These are then automatically pushed directly to the operator’s front-end within their existing event pages.
Ladbrokes Coral launches new combined Match & Player Specials football markets. Each market created is also dynamically priced and automatically settled by DST’s state-of-the-art proprietary platform.
“With the new football season in full-swing, we’re thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets. The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets. Ladbrokes Coral are known for their innovative approach and have seen the value in offering these types of markets; not only to boost revenues but also acquire the next generation of customers and keep ahead of the curve.” – said Ari Lewski, executive director of Digital Sports Ltd.
Gary Gallagher, director of digital product at Ladbrokes Coral, added: “We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets. Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral. DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly.”
In 2016, DST unveiled its unique Player Props product, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.
Coral launched Player Props in October last year and it is now live with Ladbrokes as well as a number of other tier one operators across the globe. It helped DST claim the ‘Best Innovation’ title at the 2017 GIA Awards, and a nomination in the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.
About Digital Sports Tech
Digital Sports Tech provides products for the next generation of sports betting. It utilizes state of the art technology of the world’s first purpose built sports betting platform that lets users create and customise their own proposition bets on player statistical performance across a range of sports and statistics. DST won Best Innovation at the 2017 GIA Awards, and were shortlisted for the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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