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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

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Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

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Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

100 Super Icy

Expanse Studios to Take Center Stage at SiGMA Americas in Sao Paulo

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Join Us for an Unforgettable Gaming Experience in Brazil

Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.

Booth H10: The Hub of Innovation

Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.

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Connect with Industry Leaders

SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.

Experience the Future of Gaming

At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.

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NOVOMATIC Americas Unveils Next-level Innovations and Expands Market Reach at IGA 2024

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NOVOMATIC Americas is showcasing its exceptional product portfolio complete with the latest entertainment innovations at booth #1236 at the Indian Gaming Association’s trade show, IGA 2024, which is being held from April 9 to 11 at the Anaheim Convention Center. At this year’s NOVOMATIC Americas booth, the spotlight is on entertainment-centric cabinets, cutting-edge sports betting technology, and many thrilling Progressive link games. Tribal gaming clientele can witness a steadfast dedication to growth and enhancement, with the focus being squarely on enriching player experiences.

The exhibition features an extensive array of NOVOMATIC Americas product lines, boasting a diverse selection of captivating themes, core content offerings, innovative gaming systems, state-of-the-art sports betting kiosks, advanced Electronic Table Game (ETG) platforms, and dynamic, Progressive Jackpot connections.

“Our aim is to provide value to our tribal partners by expanding the range of our new game products, bonus features, and Progressive Link development. At IGA, we will demonstrate our commitment to delivering valuable products to our tribal casino operators. As the North American distributor for APEX PRO GAMING, we are premiering the Diamond Link series and, we are proud of our wide range of unique NOVOMATIC Progressive Links and other products which continue to meet our goal of offering our customers more opportunities to integrate successful products into their floor mix,” Rick Meitzler, President and CEO of NOVOMATIC Americas, said.

Featured at the NOVOMATIC Americas booth is their latest suite of linked progressive product lines, including the THUNDER CASH Gold Link, with all new themes such as Irish Locks, Irish Grace, Golden Dolphin’s Pearl, and Golden Book of Ra. Dragon Plus – APEX PRO GAMING Diamond Link is featured on the J-Curve 43, with a comprehensive merchandising package and four distinct themes including the feature-rich Mighty Emperor. All in all, the exciting product line will be on full display under the popular CLOVER LINK banner.

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NOVOMATIC Americas will also have a wildly fun MONEY PARTY Fresh Progressive with four contemporary themes and a recent “fresh” twist to add to your casino floor. They will have compelling special show prices on the dynamic ULTRA BOOST Link Progressive package, which continues to chart on the Eiler’s report and was nominated this year as a player favorite. ULTRA BOOST Link is a proven winner with desirable Jackpot mechanics and latest trigger features sure to produce rich and rewarding entertainment. With these attractive packages, popping Progressives, and a wide variety of Links, the games on display will appeal to a broad group of players.

With the latest variety of hardware solutions featuring exclusive gaming content, the DIAMOND X 1.55J, DIAMOND X 2.32, BLACK EDITION II 1.49J, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43, and PANTHERA Curve 1.43 all provide players the perfect HD gaming and operators the proven performance that will keep customers engaged and operators adding more to their floor. The DIAMOND X 1.55J curve delivers a visually compelling gaming experience. The curved screen and viewing angle enhance the suite of premium game content offered, including the enticing new MONEY PARTY Fresh themes. The captivating ULTRA BOOST Link on the PANTHERA Curve 1.43 creates a focal point on any casino floor with breathtaking movement, art, and incredibly winning gameplay experiences.

“At NOVOMATIC Americas, we’re gaining significant traction in the innovation of hardware and Progressive slot Links. With the APEX PRO GAMING lineup, the exciting new NOVOMATIC Americas links, and auxiliary products, we’re confident about expanding our foothold in the Progressive sector and have made great strides,” Kathleen McLaughlin, Vice President of Marketing and Corporate Sales, said.

“We’re offering IGA product pricing specials to assist our partners with quick turnaround on our innovative product segments. It’s all about gearing up for substantial growth this year, and we’re ready to make that happen,” Kathleen McLaughlin added.

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Indian Gaming Association tradeshow education sessions promise unparalleled industry insight

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Wide array of trending subjects and experts set to take the stage in Anaheim

The DigitalPlay Summit (DPS) at the Indian Gaming Association Tradeshow is set to leverage a distinguished collection of renowned experts and thought leaders from the industry across its comprehensive seminar program.

Running across two days (April 10-11) at the Anaheim Convention Center, the panel and roundtable discussions will feature a diverse range of relevant and timely educational topics that address the current needs of the industry.

Opening day one is the C-Level Summit Tribal roundtable: CEOs, leaders, legends: the team at the top. Speakers Marcus Yoder, Playtech Chief Commercial Officer and Joe Asher, President of Sports Betting at IGT reflect on subjects including progress post-PASPA and look at the prospects for iGaming, while moderation is provided by Daron Dorsey, AGEM President.

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Sam Basile, VP Business Development NA, GeoComply follows this session with a deep dive into the protection of digital wallets and apps, joined by Jennifer Carleton, Chief Legal Officer, Sightline Payments.

Day two highlights include Jonathan Edson, Senior Vice President, Business Development, FanDuel joining a panel discussion on sports and tribal leader partnerships, while Patrick Tarnay, Senior Business Development Manager from BetMGM considers a range of topics from gateways to iGaming to sportsbook integration.

These subjects join a host of other trending topics in a packed schedule of educational sessions that will run alongside the newly announced DPS which has been introduced to IGA’s 2024 event.

Connecting the expertise of U.S. tribal and commercial operators with stakeholders from the established European online gaming and betting markets, DPS along with the new Sustainable Gambling Zone are set to help shape the future of the North American online gambling market at IGA 2024.

Ernest Stevens Jr, Indian Gaming Association Chairman, said: “The high-profile names and the brands they represent in our program of seminar sessions reflect the commitment to the wider event that we’re excited to unveil in Anaheim this year.

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“Our sector is moving forward, evolving daily and with that comes the need for insight into best practices, solutions and innovation that tribal gaming is a true hotbed for.

“The Indian Gaming Tradeshow and Convention is the largest gathering of tribal leaders and casino executives in the country and we’re honored to be able to host some of the most experienced figures from the global industry to share their thoughts.”

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