Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.
Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.
Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.
If you are yet to register for LAC 2017, you can do so by clicking here.
Assaf Stieglitz (Founder and owner of odds1x2.com) to share his wisdom about sports betting in 2018
7 August 2017, Budapest: The organizers of CEEGC2017 are honored to announce Assaf Stieglitz (Founder and owner of odds1x2.com) as keynote speakers at the second edition of the Central and Eastern European Gaming Conference. An event which is going to take place between 19-20 September at the Kempinski Corvinus Budapest.
Focusing on the online gambling affiliate industry in sports, casino, bingo and poker we can see that there is a similarity. Meaning that it has the same ultimate objectives which are applied across all of the products. With this said, there are different challenges that sports affiliates can face compared with gaming affiliates.
Seasonality plays an important role with sports-focused affiliates as the demand for content relating to a particular sport or event can affect the influx of new customers, depending on their sports preference and the updates they are providing to their users during these times. This applies to both affiliates and operators.
Being focused on the a sports niche you are basically set to a yearly calendar which shapes your work as a sports betting affiliate or sports betting operator during the year, and you are working to more rigid dates.
With 2 main event coming up in 2018 (Winter Olympics and the FIFA World Cup), affiliates are gearing up and starting to set up incentives to bring players towards their promoted operators.
The “Preparing for the World Cup and Winter Olympics 2018 (affiliates and operators)” panel is scheduled to be held between 15:30 – 16:30 (Budapest Local Time) on the 19th of September (Day 1) during the second edition of the Central and Eastern European Gaming Conference Budapest. (you can view the full agenda here).
“Sports betting affiliates, Getting ready for the FIFA World Cup” is the title of Assaf Stieglitz’s presentation and the topic is awaited by numerous operators that have shown their interest to attending the event.
Founder and owner of odds1x2.com, a Sports Betting Odds Comparison company which operates in partnership with many betting sites through affiliation.
Assaf’s company also provides bespoke B2B services to other companies in the market.
As a Software Engineer with a deep knowledge of sports betting, Assaf started to build the core technology of the business way back in 2003 and in 2004 he launched his first affiliation site.
Since than the company has expanded and penetrated new markets – such as horse racing – while establishing a few dedicated sites for these markets.
As a veteran in the industry, Assaf has extensive knowledge and experience in the sports betting business both as an affiliate and as a service provider to other related companies.
How to secure your seat?
Early Bird Rate is set for 299 EUR an can be booked with the 50% discount until September the 3rd, 2017. Limited seating! (Online payment, Bitcoin or Bank Wire Available)
Register here: https://ceegc.eu/registration/
Watch this space for more interesting updates about #CEEGC2017Budapest…
The post Assaf Stieglitz (Founder and owner of odds1x2.com) to share his wisdom about sports betting in 2018 appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Two major announcements from BEGE Expo and EEGS: Mark your calendars
The Balkan Entertainment & Gaming Expo (BEGE Expo) and the Eastern European Gaming Summit (EEGS) celebrate their 10th anniversary this year. Due to the big interest for both events the organizers made two major announcements – BEGE will outspread in one more hall and EEGS will start one day earlier than the announced date.
Over 50 leading companies from the industry have already confirmed their presence for BEGE Expo 2017. Well-known leading manufacturers, amongst them being Novomatic, Casino Technology, EGT, Suzohapp, BetConstruct, Interblock, Merkur Gaming, APEX, Alfastreet Trade, Nsoft, JPL and CPI, as well as new participants, such as the leading sports betting company Bet3000 (IBA-Entertainment Ltd.), EXEFEED, Quixant, Zitro, Change Italia s.r.l., Gamebridge Casino Equipment, JCM Europe GmbH, nano Vo sp. Z o.o., Berkotech Kft. and others will exhibit their latest solutions at this year’s BEGE. The great interest for the event forced the opening of new hall, thus making the 10th edition of BEGE Expo the biggest so far.
The registration is already open so you wouldn’t want to miss the chance to register.
Another newness that BEGE Expo 2017 will present is the special Affiliate zone. Following the expansion of the online business in the region, this year the exhibiton will create space for online operators and affiliates from the region to interact and create business partnerships. Affiliate program providers will be able to book their own space in the zone and all affiliates will be admitted for free.
EEGS also promises to reach new heights this year. Reschedule your calendars, because EEGS 2017 will start on 20th of November – one day earlier than intended. This year’s EEGS will continue to follow its main aim – to present the most recent updates from the region, including the countries Serbia, Romania, Greece, Bulgaria, Albania, Slovenia, Montenegro, F.Y.R of Macedonia, the Czech Republic, Slovakia, Poland, Turkey and Croatia.
Separate sessions will be dedicated to Sport Challenges, Impact on gaming operators by Anti-Money Laundering Act, GDPR and online gaming. Day 3 will be focused on Tourism & Gaming, Responsible Gaming Academy and marketing topics.
BEGE Expo and EEGS have gradually established as a center for the gaming and entertainment industry in Eastern Europe and for 10th year in a row will be the place where professionals from the field come in order to expand their business, exchange knowledge and promote new products. For any updates you may follow the official websites of the events: eegamingsummit.com and balkangamingexpo.com
The post Two major announcements from BEGE Expo and EEGS: Mark your calendars appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Moscow Affiliate Conference & Party 2017
Russia is well known for its amazing urban neighborhoods, it’s art and historical significance, late-night parties, and now we can add a world-class affiliate marketing conferences to that list!
Affiliates from around the globe among the Russian affiliates discovered the exclusive insights, superior networking opportunities and awesome parties and meetups.
Some general facts about Moscow Affiliate Conference & Party 2017:
– more than 1000 attendees
– more than 180 exhibitors
– 1200 affiliates came to the hottest after party
– 300+ photos
Here are the 5 reasons why this event is one of the best affiliate conference in the world:
– It’s totally new experience of communication with Russian and CIS affiliates
– You have the chance to acquire new offers and find unique traffic sources that don’t appear at other events.
– The friendly atmosphere will inspire you to grow as a professional
– Advice is easy to find. Get help on your campaign or find tricks to take your success to another level.
– This conference offers an amazing opportunity to meeting people face to face, shaking their hands, and really getting to know the like-minded professionals
Find out below what the affiliates say about MAC&Party 2017:
1. “Moscow Affiliate Conference 2017 was a BLAST! Being a first-time event, we didn’t know what to expect and were amazed by this event’s international capacity, organization & presence. Led by Leadbit & STM, Moscow Affiliate Conference exposed the huge potential of Affiliate Marketing in Russia. No doubt, the beginning of a trend that will continue to grow. Kudos to Leadbit for this high standard experience. Special thanks to Pavel and Olga for all your help and support. Everything was perfect! See you at Moscow Affiliate Conference 2018!” AffiliaXe Team
2. “We had a great time at the Moscow Affiliate Conference by Leadbit & STM and at the Afterparty. Thank you all, an extra big thanks tot the organizers! So great to see old friends and meet new ones!” BitterStrawberry Team
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