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Kiron has added to its growing portfolio of must-have Virtual Sports content with the launch of World Cup, its latest football product which brings the excitement and passion of the world’s biggest and most watched sporting event to players globally.

With kick-off rapidly approaching, Kiron’s captivating new experience delivers the thrill and non-stop action from the beautiful game to the virtual world, available both on mobile and in retail locations.

Designed to simulate a complete football tournament, the action plays out in a 32-team multi-stage format, including group stages, round of 16, quarter-finals, semi-finals, third place playoff and final! Players can watch the world’s most loved nations vying to be crowned the ultimate Champions.

Round-the-clock gameplay means jumping into a tournament at any time is simple, making betting on single or multiple games flexible and convenient. An extensive selection of bet markets is available offering different options depending on what stage of the game a player joins, including Teams in Final, Teams in Semi-Finals and World Cup Winner.

The action is delivered using exciting graphic animation and market-leading betting algorithms.  Enhanced by a captivating user interface (UI) with quick betting options, live commentary and instantly viewable winnings, Kiron’s World Cup is the perfect product to make the most of the carnival of football.

Steven Spartinos, co-CEO of Kiron, said: “Our football games have long been the bedrock of our content offering and we’ve elevated this with the release of World Cup. This huge sporting event presents a spike in betting activity and our newest offering will help our partners compliment their real sports betting revenues with a Virtual World Cup.”