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Kindred Group, the online gambling operator disclosed that its decision to become a founding member of the All-in Diversity Project is reflective of its inclusive culture.

The parent company of Unibet joined the industry-driven initiative to benchmark diversity, equality and inclusion for the betting and gaming sector.

Kindred highlighted that diversity and equality is a priority area for the development of the business for the future.

In association Henrik Tjärnström, the Chief Executive of Kindred Group said: “We are very excited and proud to be part of the All-in Diversity project, whose vision and mission fully reflect our own agenda and priorities in this important area.”

“Diversity and gender equality have always been a natural part of Kindred’s culture and we know that it differentiates the top performers from the average ones regardless of the industry. We look forward to taking part in raising the awareness on this topic across the gambling industry and beyond.”

The All-in Diversity project was created to facilitate the conversation on diversity and equality in the betting and gaming sector, thereby making the industry more inclusive and attractive for all people across the society.

All-in Diversity co-founder Kelly Kehn stated: “Kindred brings both a breadth of industry knowledge and expertise to the table with their brands, products and policy as well as a real passion for people. There is no limit to what we can achieve with this calibre of the operator on board.”

Source: European Gaming Media and Events