Connect with us

News

Kindred Group steps up fight on corruption in sports in the UK

Published

on

February 13, 2018 – Kindred Group strengthens its efforts in protecting sports betting integrity in the  United Kingdom by joining the Sports Betting Integrity Forum and also signing a Memorandum of Understanding (MoU) with the Rugby Football Union (RFU).

The Sports Betting Integrity Forum works to develop Britain’s approach to protecting sports and sports betting being corrupted. It brings together representatives from sports governing bodies, betting operators, sport and betting trade associations, law enforcement and gambling regulation. Kindred Group (previously Unibet Group) actively seeks to cooperate with national platforms where possible and is delighted to join this Forum.

Kindred has also signed a Memorandum of Understanding with the RFU of England. Under this agreement, RFU and Kindred will cooperate in keeping English rugby free of betting-related match-fixing. The agreement enables Kindred to pro-actively report suspicious betting patterns directly to RFU. Furthermore, Kindred and RFU, together with other key stakeholders in the fight against match-fixing, will collaborate on prevention and educational projects.

The RFU is the national governing body for grassroots and elite rugby in England, with 2,000 autonomous rugby clubs in its membership. The RFU works to protect the integrity of the game by ensuring that all matches are contested on a level playing field and are won on merit.

Eric Konings, Sports Betting Integrity Officer at Kindred Group, says: “Cooperation is key in the battle against betting-related match-fixing, and we actively seek engagement with all parties, especially law enforcement, involved to keep sports clean of these criminal influences. Therefore, we are glad about the opportunity to contribute to the success of the Sports Betting Integrity Forum, and to cooperate with the RFU. It is in the best interest of all parties involved to keep British sports clean from corruption, and we thank both the SBIF and the RFU for teaming up with us”.

Chris Watts, co-chair of the SBIF and Head of Integrity Assurance at the British Horseracing Authority, said “I welcome Kindred Group to becoming the newest member of the UK’s National Platform.  The SBIF supports and coordinates the efforts of its members to developing and delivering Britain’s Action Plan for enhancing integrity in sport and sports betting, whilst keeping pace with increasing complexities and focusing on prevention, disruption and deterrents.  With Kindred Group’s global reach, extensive brand portfolio and innovations in the online gambling industry, I look forward to them becoming an active member of the SBIF and making a positive contribution to the delivery of our Action Plan.”

 

For more information:

Eric Konings, Sports Betting Integrity Officer

+44 7 720 497 176

eric.konings@kindredgroup.com

Alexander Westrell, Group Head of Communications

+46 73 7071686

alexander.westrell@kindredgroup.com

About Kindred Group

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 20 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.


Source: European Gaming Media and Events

Receive a weekly news digest of the most important news

Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

News

MultiLotto, partners with ConversionBet to create a new digital acquisition channel

Published

on

MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

Receive a weekly news digest of the most important news

Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Continue Reading

News

LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

Published

on

Reading Time: 2 minutes

Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

Receive a weekly news digest of the most important news

Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Continue Reading

News

Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

Published

on

Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

Receive a weekly news digest of the most important news

Signup now and receive an email once a week which includes the main titles of the industry from Europe, Americas, Asia, Africa and Russia.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Continue Reading

Trending

%d bloggers like this: