After a break of 2 years, Kindred Group, one of Europe’s fastest growing online gambling companies have recommenced its Australian television advertising pitches and is out with its most contemporary Romanian online casino brand – VladCazino.
Kindred Group promulgated the launch of VladCazino, the company’s own initial online casino devoted to the Romanian market. VladCazino is for those players who simultaneously want to enjoy the time they spend playing online and experience the best possible deal. The in-house developed VladCazino features, vampire imagery, playing upon Romania’s association with Vlad the Impaler aka Dracula.
Ebba Ljungerud, Kindred’s Chief Commercial Officer said, Kindred sought to “always stay close to our customers” and the new site offered Romanian gamblers “a product and experience truly tailored to their needs.”
After the country liberalised its online regime in 2015 the Stockholm-listed that Kindred Group’s flagship Unibet brand was the foremost among operators to acquire a Romanian license.
As one brand launches, another brand dies. Last October, Kindred announced that its Stan James Online brand would be consigned to mothballs at some unspecified future date and its players would be migrated to Unibet. Last week, a Unibet rep told the TwoPlusTwo forum that the forced migration was “expected in the next month or so.”
In other Kindred news, Unibet is once again pimping its wares on Australian free-to-air TV via a new DDB Stockholm-created promo. Unibet’s down under marketing man Julian Timmins told Adnews that the company was looking to communicate with Aussie punters by showing “more respect than some other wagering advertising.”
Timmins says the ‘Manifesto’ commercial (viewable below) was directed at punters “who do form more analytically and take their betting a little more seriously.” The spot lays out the company’s ‘by punters, for punters’ ethos by saying they recognise that wagering is “not just about money, it’s about winning.”
Kindred will release its Q4/FY17 earnings report on Wednesday and will be looking to build on its record Q3 revenue and profit figures.
Source: European Gaming Media and Events