Kindred Group – a Malta-based online casino operator – is responsible for several web-based betting sites, including names like Unibet and 32Red.
And, given the volume of its casinos and the amount of bettors that use its services, the brand is working hard to understand and implement the very latest responsible gambling methodologies.
As part of this work, the Group has recruited Michael Auer (director for Neccton, a big data company) and Mark Griffiths (director of the International Gaming Research Unit at Nottingham Trent University in the United Kingdom) to analyze consumer data and conduct research into casino gaming habits.
What the research entails
Online casino companies place considerable emphasis on always improving the services and experiences they offer to you, the player.
One way of achieving this is to familiarize themselves with the typical online casino habits of players and, as part of its latest research, this is exactly what Kindred Group is planning to do.
The company will reportedly use player profiles – including those of its VIP players – to bring together casino and betting habits and practices in order to improve its overall players service.
Theres also the important issue of player safety too. Part of this work will allow Kindred Group to find out if its safety recommendations are being met. This will allow Kindred to improve the safety and quality of its online casino services, ensuring player safety and security remains paramount.
Consider it the Group’s way of letting you know that it complies with all rules and regulations, that it aims to always protect players and to shield them from potential problem gambling.
Auer and Griffiths have, for some time, been researching the gambling field and how responsibility can be achieved. For around five years now, the pair have been researching and publishing studies that have investigated the metrics and tools put in place by online gambling operators to achieve responsible gameplay.
And in light of their work, a number of operators have reviewed and changed their services and products, but much research is still needed.
Some changes made across online casino operators in order to improve player safety an encourage repsonsible gambling include implementation of time- and money-spending limits for any single online game, the doling out of real-time, tailored feedback designed to improve a player’s habits, and the offering of expert advice and assistance.
Both Auer and Griffiths have noted the importance of their work previously with the former reportedly suggesting that correct tools allow operators to better control players’ habits when betting online and the latter noting how effective things such as feedback and time and spending limits have proven.
Safe and secure player environment
Kindred Group itself has the following aims: to ensure the delivery of a safe and secure customer environment; to never offer its products or services to anyone under the age of 18; and to offer advice, information, and assistance to any customer wanting to know more about responsible gaming.
CT Interactive Signs Deal with Torrero Platform
CT Interactive has signed a key deal with Torrero Platform N.V and Тorrero Ltd, prominent players in the iGaming industry.
“We are so proud to partner with Torrero. Torrero Platform is a leading player in the iGaming industry, offering a comprehensive suite of solutions designed to empower operators and enhance player engagement. Through this partnership, we will increase our presence in Europe, Brazil, Mexico and Asia,” Lachezar Petrov, CEO at CT Interactive, said.
With a focus on delivering exceptional gaming experiences, CT Interactive continues to push boundaries in the iGaming space through its commitment to quality, creativity, and player-centric offerings.
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “The collaboration between CT Interactive and Torrero Platform is underpinned by a shared commitment to delivering excellence in the iGaming space. By combining our resources, knowledge, and networks, both companies stand to benefit from the partnership.”
Aleksei Tolstov, Head of Business Development at Torrero, said: “The agreement entails that CT Interactive will be launched on various platforms, including betmaster.com, betmaster.ie, casinoin.ie, bongo.io, and betmaster.com.mx. These games will be accessible in markets spanning from Mexico to Estonia. Torrero.com offers customized casino and sportsbook solutions globally, providing game aggregation services and enhancing multiple brands to deliver top-notch experiences.”
Pragmatic Play Grows in Paraguay and Brazil with Giro Win
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play to Have Significant Presence at SBC Summit Latinoamérica
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
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