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Johannes Bergh joins Gambling.com Group as Chief Strategy Officer

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An operational leader with deep experience in performance marketing for online gambling, Johannes Bergh joins Gambling.com Group as Chief Strategy Officer to help maintain the Group’s pace of growth as it enters 2021.

Bergh previously served as Chief Operations Officer and deputy Chief Executive Officer for Catena Media plc, the largest performance marketing company in the online gambling industry by revenue. Bergh was responsible for global strategy, operations, innovation and integration of acquired companies while the company grew from EUR 40 million in annual revenue in 2016 to EUR 103 million in 2019. Previously, Bergh served as Chief Executive of the management consulting firm Rewir and Chief Brand Officer of the high-end infrared technology company FLIR Systems, Inc.

“The appointment of Johannes Bergh marks only the second time in 14 years we have brought on a new C-level officer to the Group. I consider us incredibly fortunate to have connected with JB at the right time and look forward to working with him to deliver the next chapter of Gambling.com Group’s growth,” Gambling.com Group Chief Executive Charles Gillespie said.

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Bergh added, “Based on steady financial performance, best-in-class use of technology and a portfolio of fast-growing brands, the team at Gambling.com Group has created something exceptional. I am excited to bring my experience to the team and help the company grow in new markets such as the United States.”

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Lion Gaming Unveils The Ultimate iGaming Operator VIP Management Playbook: A Comprehensive Guide to Elevate Player Engagement and Retention

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Lion Gaming, a leading provider of online casino and sportsbook software, is excited to announce the release of its latest resource for online casino and sportsbook operators: The Ultimate iGaming Operator VIP Management Playbook.

Designed to empower operators with the knowledge and strategies needed to elevate their VIP programs, this comprehensive playbook offers a step-by-step guide to enhancing player engagement, driving retention, and supercharging VIP programs.

The Ultimate iGaming Operator VIP Management Playbook shows operators how to:

Define Program Objectives: Learn how to establish clear objectives and key performance indicators (KPIs) aligned with your business goals to drive the success of your VIP program.

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Build a VIP Program: Discover best practices for segmenting players, designing rewards structures, and implementing tiered loyalty schemes to create a compelling VIP experience.

Execute VIP Engagement Strategies: Explore personalised engagement tactics, exclusive events and experiences, and tailored rewards and incentives to foster strong relationships with VIP players.

Responsibly Manage VIPs: Gain insights into player protection measures, identification of at-risk players, and collaboration with regulatory authorities to ensure the well-being of VIP players.

Analyse Metrics and Analytics for VIP Programs: Learn how to measure the effectiveness of your VIP program, track key performance metrics, and leverage data analytics to drive continuous improvement.

“We’re thrilled to launch The Ultimate iGaming Operator VIP Management Playbook, a comprehensive resource that empowers operators to take their VIP programs to the next level,” said Dan Janik, CMO at Lion Gaming. “Following the success of our Marketing and Finance playbooks, The Ultimate iGaming Operator VIP Management Playbook is the third instalment in our series. We remain committed to equipping operators with the strategies and insights needed to succeed in today’s competitive iGaming landscape, and VIP management is a crucial aspect of that.”

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The post Lion Gaming Unveils The Ultimate iGaming Operator VIP Management Playbook: A Comprehensive Guide to Elevate Player Engagement and Retention appeared first on European Gaming Industry News.

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São Paulo hosts the biggest betting event in Latin America.

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The BiS SiGMA Americas event takes place from April 23 to 25 at the Transamerica Expo Center, in São Paulo / SP.

The month of April has already arrived with strong expectations from the global sports betting and online gaming industry in relation to Brazil, all due to the event that is already a part of the global gaming calendar.

Thinking about meeting the demand of the national and international market and offering the best space for networking in Latin America, the organization of BiS SiGMA Americas is finalizing preparations for the biggest edition in history, which will take place on the 23rd, 24th and 25th of April.

The objective is to allow contact between the sector and government figures, promote debate on the present and future of the Brazilian scenario with panels and lectures by experts and world-renowned personalities, as well as present the best structure for a betting event on the continent.

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After all, BiS SiGMA Americas arrives with an area 30% larger compared to last year, 253 exhibitors and several confirmed sponsor companies.

With all stands sold and the expectation of breaking attendance records over the two days of the fair, the estimate is that more than ten thousand people will visit the Transamerica Expo Center, in São Paulo (SP).

Schedule

The schedule for the most important meeting of the iGaming, Bettech and betting ecosystem in Brazil and Latin America features highlights every day. The opening day, April 23rd, consists of a welcome ceremony at the official hotel and the relevant SiGMA Awards, at UM Rooftop.

The fair officially opens to the public the following day, the 24th, with an extensive agenda of seminars, debates and activities with recognized names in the global industry. The fair and congress will take place from 9am to 6pm, with the revelation of the BiS Awards winners closing the activities in style.

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It is worth remembering that the award is already consolidated by opening space for fraternization and exaltation of executives and companies that contributed most to the iGaming and betting industry in Brazil during the last year.

The convention opens its doors for the last time in 2024 on Thursday the 25th, with an exchange of ideas, information and insights in the conference and exhibition space.

The end of the event will bring a difference this time, by heading to the octagon, that is, including an MMA tournament. This is Centurion FC 19 with an incredible card of duels, but with emphasis on the main fight between Yuri Neles and Fabricio Azevedo.

Carlos Cardama, co-founder of the Brazilian iGaming Summit, highlights: “We have great expectations for this year’s edition, which will be even bigger and better than our previous one. We are very proud to present this event, which is so important for our industry, together with SiGMA, which makes us great and also places us on a global level, as we are, due to our size and market potential, one of the best world events in our industry.”

The complete schedule for each day of the event can be found on website.

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Accreditation and parallel agenda

So that this year’s event can cover the greatest number of topics, businesses, and people in a single environment, BiS 2024 will once again feature two initiatives taking place in parallel: Afiliados LATAM and Bet Expo.

LATAM Affiliates: It is an affiliate marketing conference for the iGaming industry, which provides an opportunity for industry experts, leaders and companies to discuss the latest affiliate marketing trends and strategies, as well as establish valuable contacts in the Brazilian and Latin American market. American iGaming and sports bettings.

Bet Expo: In its second edition, it is the first major fair dedicated to Brazilian sports bettors. The convention allows visitors the opportunity to meet the main betting houses operating in the Brazilian market, as well as the most famous tipsters and experts in the community.

Now, if you don’t want to miss anything from these three days of total immersion in the iGaming and sports betting industry, ticket purchases must be made via the event’s official website. Additionally, advance badge collection will take place on the opening day, April 23, at the pavilion and official hotel of BiS SiGMA Americas.

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“We know that players, professionals and personalities are waiting for the biggest edition and structure in the history of our event, not only due to recent regulatory events, but also because all the attention is focused on Brazil, now more than ever”, declares Alessandro Valente, co-Founder of the Brazilian iGaming Summit.

“We are aware of our mission, and we work hard to make this edition of BiS SiGMA Americas a milestone for Brazilian and Latin American industry. We are waiting for everyone between the 23rd and 25th of this month to help build a bright future for our market”, he adds.

 

 

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Plaza Hotel & Casino celebrates National Pickleball Month

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Free lessons, round robins, and charity event scheduled

With the most dedicated pickleball courts of any Las Vegas resort, the Plaza Hotel & Casino is celebrating National Pickleball Month this April with a special charity event on Thursday, April 18 and its longstanding free lessons and round robin tournaments.

The Plaza offers free pickleball lessons every Saturday morning. The spring schedule offers a beginner’s clinic at 9 a.m. and a skills and drills clinic at 10:30 a.m. The Plaza also hosts round robin tournaments with certified instructors every Friday evening at 6:30 p.m. and Saturday morning at 8 a.m. for $10 per player.

On Thursday, April 18, the Plaza will host a special Industry Draw charity event at 6 p.m. benefiting the Inspiring Children Foundation, which provides physical, social, emotional, and mental health to at-risk youth. For 22 years, Inspiring Children Foundation (ICF) has been transforming the lives of at-risk youth in Las Vegas through a whole human approach to physical, emotional, and mental health. ICF serves hundreds of youth in-person and millions online. 95% of students in their Leadership Program have earned college scholarships for academics & athletics (tennis) to some of the best colleges in the United States. Parts of the program are now being duplicated in 22 cities by other nonprofits. For more information, visit inspiringchildren.org.

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With 13 dedicated rooftop pickleball courts overlooking the Las Vegas valley, the Plaza offers a unique pickleball experience that attracts amateur and professional players from across the country. Given the popularity of pickleball – America’s fastest growing recreational sport – and the growing demand for court reservations at the Plaza, a new booking system is being installed to make it even easier for players to reserve a pickleball court online. To learn more and make a reservation visit: plazahotelcasino.com/pickleball/.

 

 

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