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IXOPAY Announces Partnership with CashtoCode

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4 years ago

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Reading Time: 2 minutes

 

The payment management platform, IXOPAY is pleased to announce its partnership with CashtoCode, a leading payments provider that lets customers purchase online goods and services with physical cash. This partnership will give new and existing merchants of the IXOPAY platform access to a wider and new audience.

IXOPAY is designed to give its users quick and easy access to a wide variety of payment methods, its unique architecture is designed to give merchants the best option per country with intelligent routing, cascading, and state-of-the-art risk management. Users also benefit from centralized reconciliation and settlements.

CashtoCode is a payments solution that taps into, what is still the most popular way to make payments – cash. Customers are given a barcode (which is a proxy but holds no monetary value), representing the payment amount due to the merchant. This barcode is scanned at one of CashtoCode’s partner retailers and the customer hands over the funds. This simple solution allows people who have no access to credit cards or online banking a way to enjoy what the digital market has to offer.

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As a payment management platform popular among iGaming sites, IXOPAY clients can benefit from CashtoCode’s effective payment solution that is chargeback resistant and unreliant on traditional financial institutions. It is also a practical approach for those who wish to monitor their spending habits or leave a more discreet digital trail.

Since it was established in 2015, CashtoCode has been revolutionizing online payments; thousands of users make daily use of its quick, discrete, and secure service.

With this partnership, IXOPAY is strengthening its position as the go-to payment orchestration platform for iGaming and digital goods.

“CashtoCode means freedom, privacy, inclusion and most of all convenience for customers. Our solution has been a tremendous success with numerous, popular online merchants and brands over the last few years. Through our partnership with IXOPAY, CashtoCode can further expand across various online industries.” Said Seth Iorio, CEO CashtoCode. “We love IXOPAY’s commitment to payment innovation and are proud to have them as a strategic partner. With IXOPAY, undoubtedly one of the smartest payment platforms in the market, merchants can simply add CashtoCode as an alternative payment option, a few clicks – and done.”

“IXOPAY is all about inclusivity, which is why CashtoCode is a perfect partner. We already have a strong portfolio of cash based online payment methods in South East Asia and the MENA region, so a collaboration with CashtoCode, which is even closer to home, was a natural next step for us.,” added Gox Mailer, Chief Strategy Officer of IXOLIT Group.

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Many IXOPAY clients are already making use of CashtoCode, and with their upcoming market expansion more will be soon. If you would like to learn more about this payment method and if it is right for you, get in touch with our sales team.

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YouGov unveils US bettor research report, which highlights that 43% of sports bettors use three or more sportsbook apps

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10 hours ago

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April 24, 2024

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YouGov has released its US bettor research report, which provides detailed insights into the preferences of US sports bettors.

Utilizing YouGov Custom Research, the report uncovers the impact that ESPN BET has had on the market, which in-app sportsbook features drive bettor engagement, and much more.

The report finds that:

  • 71% of 25-44 year-old bettors find the ability to live stream sporting events that they bet on in their sportsbook app important (vs 65% all ages)
  • bet365 is the most used sportsbook by 21-34 year-olds and DraftKings is used most by all other ages
  • 67% of 21-24 year-old current and prospective bettors are likely to create a sportsbook account with a sportsbook that is associated with a streaming service (vs 57% of all ages)
  • 51% of sports bettors are using ESPN BET more than they used to (vs 15% using it less)

“The US sports betting industry is a very competitive marketplace and maintaining loyalty from customers has proven to be difficult for sportsbooks, especially when new sportsbooks enter the market,” said Jeff Morris, VP at YouGov.

“Our research shows that the sportsbooks that incorporate key in-app features like live streaming sporting events can provide an advantage for driving interaction from current sports bettors and attracting prospective sports bettors.”

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The report highlights key factors that would influence prospective sports bettors to create their first sportsbook account and provides an in-depth look at how sports bettor preferences vary across age groups.

 

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RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR

Published

15 hours ago

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April 24, 2024

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Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.

Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.

James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.

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Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”

James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”

James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.

The post RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR appeared first on European Gaming Industry News.

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Alex Lieblong

Arkansas Casino Seeks iGaming Approval

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16 hours ago

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April 24, 2024

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An Arkansas casino is seeking approval to operate an iGaming app, allowing people within the state to go online to play casino games such as slots, blackjack, craps and more.

On March 13, Carlton Saffa, Chief Market Officer for the Saracen Casino Resort in Pine Bluff, wrote to Arkansas Racing Commission Chairman Alex Lieblong asking for a change in the rules to allow Internet casino gambling, which is often referred to as iGaming or iCasino platforms.

On Monday, Saffa told Gambling.com he hopes to appear before the Arkansas Racing Commission on May 6 seeking approval to offer iGaming. The Arkansas Racing Commission regulates all gambling matters in the state including horse racing and casino games.

iGaming Doesn’t Hurt Bricks-And-Mortar Casinos: Saffa

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Nationwide, only a half dozen states from Michigan to Connecticut offer Internet casino gambling. Arkansas would be the first in its region with iGaming, permitting users who want to log onto a computer or download an app to play traditional casino games for money. Other states in the region already offer sports betting.

In his March 13 letter to state regulators, Saffa said estimates indicate Internet casino gambling from the Saracen Casino Resort alone would generate an additional $12 million in taxes annually for the state. Internet casino gambling, or iGaming, generally raises more tax revenue than sports betting in states that have both.

However, in some states without iGaming, casino operators have fought legalization, contending customers won’t visit a bricks-and-mortar casinos and spend money at restaurants and on other amenities including entertainment and lodging if they can log onto cellphones or computers and gamble from anywhere. In his letter to state regulators, Saffa pointed to research showing iGaming doesn’t cannibalize bricks-and-mortar casinos but instead gives them ‘a lift’.

State Rule Change Required

Arkansas already allows online poker, though that has not been made available to consumers, Saffa said. He said the ability to allow iGaming would require the Arkansas Racing Commission to amend a rule to include Internet casino games in addition to the currently legal online card games such as poker.

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“A solution exists by amending ARC Rule 5, which already authorizes online poker, to include other types of table games and slots,” Saffa told Gambling.com on Monday. “Doing so would provide significant tax revenues to government and, just as important, ensure that operators be held accountable by the government. Given that we have seen online operators in the fantasy sports space ignore cease and desist demands from the state, merely attempting to police the matter is not a workable solution.”

Saffa recently made a similar argument on the topic of unregulated gambling, telling Gambling.com on The Edge he opposes a ban on college player props bets, saying, “Sunlight is the best disinfectant.”

“People in Arkansas are already gambling in online casinos and those companies are not regulated or taxed by the Arkansas Racing Commission,” Saffa said Monday. “Those companies are not held to the standards the people of Arkansas set forth for operators to include that a customer must be 21.”

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