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Infront to Become ITF Official Data Partner
Infront, the international sports media and marketing agency, has been selected as the successful bidder for the ITF’s global data and betting streaming rights for the period 2025-2029, following an extensive RFP process that began in early 2023 and saw a number of bidders submit detailed proposals.
The deal, beginning in 2025, encompasses a number of ITF produced events marking a significant step in the development of Infront’s data business.
The new five-year agreement will help to deliver an enhanced fan experience through rich data and metrics, create new commercial opportunities and develop compelling data stories around ITF events.
Innovations will include a new umpire scoring solution, with Infront supplying more than 650 handheld devices to be transported around the world as per the requirements of the ITF competition calendar.
The partnership will produce a significant financial uplift for the ITF, allowing for increased funding for global tennis development and continued investment in the competitive pathway, which has seen record prize money for women in two consecutive years across the ITF World Tennis Tour.
The parties will now work together to agree and finalise contractual terms in preparation for the new rights cycle.
Kelly Fairweather, CEO of ITF, said: “Bringing matches alive through live scoring and streaming is at the heart of the fan, participant, media and market engagement in our competitions, as well as being pivotal to growing our game and essential to integrity. We’re delighted to appoint Infront as our Official Data Partner from 2025-2029.
“Tennis fans are at the centre of what we do at the ITF and the new partnership with Infront will enable us to provide a better end-to-end experience for all fans. We will also see innovation out on the court and a significant financial uplift from these rights that we will use to support the player pathway and the development of tennis globally.
“I would like to take this opportunity to thank all bidders who took part in this competitive tender process. I would also like to thank our current partner, Sportradar, for everything they have delivered for us over more than a decade and we look forward to continuing to work with them in the remaining period of our partnership to the end of 2024.”
Chris Catling, Senior Director of Infront, said: “This partnership is monumental for Infront. We’ve been diligently working on expanding our operations in this area of our business, specifically what we can offer our range of customers when it comes to data.
“The Infront technology arm, The Lab, will be key to driving technology innovation. This agreement with the ITF, an Olympic federation, is a testament to our efforts and we look forward to implementing our innovative solutions with the ITF and collaborating with them to elevate the growth of tennis.”
The new contract with Infront is another commercial outcome of “ITF2024”, the ITF’s long-term plan for sustainable growth. Since its introduction, the strategy has helped drive a significant upturn in the ITF’s financial performance and enabled record levels of funding for the global game. The ITF’s reinvestment in tennis has grown by 95.4% or $41.5 million since 2015 to $85.0 million last year.
Bet99
Did you know you could watch the NFL in Canada with Bet99 sportsbook ?

In Canada, NFL fans have discovered a thrilling way to enjoy their favorite football action beyond traditional television broadcasts. Bet99 Sportsbook offers a new opportunity for Canadians to watch NFL games while engaging in the excitement of sports betting, making every touchdown even more exhilarating.
The NFL new season just started, don’t miss it !
The NFL’s new season has kicked off, and it’s shaping up to be an exhilarating ride for football fans everywhere. With fresh talent, seasoned veterans, and renewed team rivalries, this season promises to deliver unforgettable moments and gridiron action that should not be missed.
Of course, you can always try to watch it on TV (on TSN for example, or via DAZN). But these services are not free. A lesser-known alternative is video streaming on sports betting sites.
How you can it watch for free on Bet99
Bet99 is now a recognizable brand in Canada, being one of the major sportsbooks in recent years. What is maybe less known is that the site offers live video streaming of the NFL games.
Bet99 announced before the season that it has signed a licensing agreement with Genius Sports Limited (Genius Sports) to distribute live video streams of NFL games to its customers in Canada. Under the agreement, Bet99 now provides streams of all regular and postseason NFL games to its customers in Canada.
To use the live streaming service, you must be logged in and have an account or have placed a bet on the platform.
And by the way, Bet99 is also a great place to bet on the NFL : hundreds of different NFL betting options, good odds and live betting, Bet builder, proposition bets and a very wide choice of bets for the NFL: bets on the season, matches and players.
Here is an example of the possible betting categories for each NFL game:
- Main
- Bet Builder
- Scoring Props
- TD Scorers
- Special players
- Player Multi’s
- Player H2H
- Game Props
- Team Props
- Combo
- 1st half
- 2nd half
You can also bet on the full season for everything related to teams in terms of “Final Victory”:
- Super Bowl
- Reach the playoffs
- Division
- Conference
- Playoffs
- Team specials
Finally, you can also place your bets on players,
- Awards (e.g. “MVP”, “best defender”, etc.)
- Player specials: player with the most receptions, player with the most yards covered (running, passing or receiving), player with the most touchdowns thrown, player with the most touchdowns received, etc.
Who is Bet99?
Bet99 is a leading online sports betting and gaming platform that has become known for its comprehensive sports betting offerings and entertainment options. Founded with the aim of offering an immersive and user-friendly betting experience, Bet99 has quickly become a trusted name among sports fans and gaming aficionados.
With a diverse range of sports markets, including popular leagues such as the NFL, as well as casino games and live betting options, Bet99 offers a unique destination for those looking to engage in sports betting and gaming entertainment. You can read this in-depth review of Bet99 made by a sportsbooks comparator website in Canada.
Anna Vikmane
FAVBET partners with BETER Live in major boost to its live casino offering

BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania
Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust. Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.”
Cryptocurrency
Cryptocurrency and Online Gaming: Upsides and Downsides

At this moment in time, everyone and their dog must have heard about the power of Bitcoin. People turn to crypto for quicker and more private transactions. On the other hand, players turn to online gaming platforms for their easy accessibility.
Besides making waves individually, cryptocurrency and online gaming have crossed paths on many platforms. Consider a casino like ReelCrypto, with hundreds of thrilling games that allow players to transact using Bitcoin and other forms of cryptocurrency.
This growing trend raises many questions. Why do some players prefer using cryptocurrency on online gaming sites? What are the upsides and what are the downsides?
Upsides of Crypto in Online Gaming
The integration of Bitcoin, Ethereum, and other cryptocurrencies in online gaming delivers several significant advantages. Here are some of the main ones:
- Anonymity and Privacy
Whenever the discussion is about crypto, there’s always word about anonymity and privacy. These digital coins still bring this substantial advantage to online gaming platforms.
Unlike credit cards or bank accounts, cryptocurrency transactions do not require personal information. Players only need to provide a wallet address. This extra layer of privacy is invaluable to many. Some players prefer discreet gaming, and crypto gives them that luxury.
- Lower Transaction Fees
Traditional payment methods usually demand fees that can eat into players’ gaming budgets. That’s not the case with cryptocurrencies, as these costs are significantly reduced. Most crypto transactions require a minimal network fee, making it a cost-effective option. Players can then spend more on what they enjoy, gaming, rather than losing money to transaction fees.
- Speed and Ease of Transactions
One of the pain points online gamers face is waiting hours and sometimes days to withdraw funds. Bank transfers, for example, take multiple business days. Some e-wallets allow instant transactions, but it’s fiat, which can easily take hours. Cryptocurrencies eliminate this problem by allowing near-instant transactions. Whether players are funding their accounts or cashing out winnings, the process is quick and straightforward.
Downsides of Crypto in Online Gaming
The upsides of using cryptocurrency in online gaming are clear: greater privacy, lower costs, and faster transactions. Now, let’s consider the downsides below:
- Regulatory Hurdles
The regulatory environment for cryptocurrencies is still evolving, which poses a challenge for online gaming platforms supporting digital currencies. Different jurisdictions have varied stances on the legality of using Bitcoin and other altcoins for gambling, among other activities. For this reason, many crypto online gaming platforms can’t operate on a global scale. Also, many players will be skeptical, not wanting to go against the law.
- Fraud Prevention
Cryptocurrency transactions are irreversible, and that allows for potential fraud or theft. For instance, a player can sign up on a fraudulent gaming platform, and if they send coins, they can’t get them back. That’s why ensuring playing at reputable and secure platforms is vital.
Bottom Line
Crypto has brought substantial improvements to how players transact on online gaming platforms. These benefits foster the increasing integration of cryptocurrency options in the online gaming industry. However, there are security issues to be resolved.
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