Dan Lucey
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018