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Independent betting affiliate AmericanGambler.com has been granted a license to operate in Colorado, as sports betting became legal as of the 1st May 2020.
The company’s latest licence marks its third in less than six months as they already operate in New Jersey and Indiana, with each market showing rapid growth since launch.
Founded in late 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, AmericanGambler.com has already made its mark in the rapidly growing US market.
The Centennial state of Colorado will become one of the most open markets in the US and AmericanGambler predicts the average bet placed will be approx $350, similar to NJ, with the upcoming UFC 249 adding some much needed excitement to the COVID-19 sports drought.
Alexander Kostin, founder of AmericanGambler.com said: “We are very excited to be launching our latest US offering to Colorado’s passionate sports fans, where we offer a plethora of sports betting content to bettors as they get ready to place their bets.”
“Our core aim is to guide players through a safe environment and provide information needed to navigate the betting landscape in the safest possible way, something we’re very proud of doing in a number of rapidly growing state markets already.”
AmericanGambler.com hold several US vendor licenses and works with major gaming companies including Rush Street Interactive, Caesars Group, Roar Digital, William Hill and Bet365.