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The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention

Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.

Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.

Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.

The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.

Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.

John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.

“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.

“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.

“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”

A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.

“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.

“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”