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Incentive Games, the Free-to-Play and Paid-to-Play multi-sports game developer, has entered into a partnership with BtoBet.

As per the deal, Paid-to-Play virtual sports games will be made available to BtoBet’s partners, with a particular focus on those in Europe, Africa and Latin America. This includes popular titles such as Virtual-League: Penalties, and Virtual-League: Racing.

“Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa,” John Gordon, CEO of Incentive Games, said.

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship,” John Gordon added.