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In Social Media Rankings Paddy Power achieves high score



Reading Time: 3 minutes

Paddy Power, an Irish bookmaker in Ireland, has hit the top spot in the social media rankings among bookmakers in a survey conducted by the leading tipster site, According to February 21 to March 9, 2018’s data collection the site assessed 26 of the world’s top bookmakers.

Bookmakers assessed

The bookmakers assessed were (in alphabetical order):;;;;;;;;;;;;;;;;;;;;;;;;;; and

Their headquarters are situated in North America, Europe, Asia and Australia, so that they can keep their position within top bookmakers in the world. They offer betting services in different are, such as horse racing, football, basketball, tennis, cricket, golf, greyhound racing, snooker, darts, boxing, rugby union, rugby league and virtual sports.

Social media platforms considered 

Data from the following social media platforms were collected and analysed: Facebook, Twitter, YouTube, and Instagram. These are the most widely used social media platforms and every bookmaker on the list was found to have some form of presence on each.

The categories that were considered included the number of followers in each platform, as well as the number of Tweets, the number of YouTube videos, the number of views per YouTube video, and the most watched YouTube video.

How Paddy Power won the day

Paddy Power was among the Top Five in every social media category assessed except one. It led the way in three categories and was in the second or third position in two categories.

Facebook followers: Bet365 took the lead, with 1,553,663 followers on Facebook. Hot on its heels was Paddy Power, with 1,551,324 followers; Unibet, with 811,939 followers; Betfair, with 649,176 followers; and William Hill, with 557,602 followers.

Twitter followers: Paddy Power took the top position, with 644,207 followers. Bet365 came in a distant second, with 378,226 followers. It was followed by Sky Bet, with 351,939 followers; Coral, with 347,824 followers; and William Hill, with 199,050 followers. Paddy Power has the oldest Twitter account (among these five bookmakers), which was created in April 2008.

YouTube followers: Bet Safe, a Nordic brand, led the way on YouTube, with 29,131,133 followers. It was followed by Bet Fair, with 22,192,528 followers; Paddy Power, with 17,918,313 followers; 888sport, with 13,168,591 followers; and Bet Fred, with 10,948,124 followers.

The number of views per YouTube video: Paddy Power was far ahead of both Bet Safe and Bet Fair in the number of views per videos. Paddy Power’s 278 videos attracted 64,000 views per video while Bet Safe’s 1,031 videos and Bet Fair’s 816 videos got only 28,000 and 27,000 views per video respectively.

Most popular YouTube video: Betfair took the top spot for the most popular YouTube video, with its “Liverpool FC — A Free Kick MasterClass,” which has received nearly 5 million views so far. In second place is BetSafe’s “Street F1 with Team Betsafe,” with nearly 3.5 million views so far. The third position is occupied by 888sport’s “888sport Treble: The Odds Promotion,” with just over 2.7 million views so far. The fourth position goes to BetFred for its “Bet £10 to get £30 Free Promotion,” which has received over 2.5 million views so far. In the fifth position is Bet365’s “Bet365 13/14 Sportsbook|U.K. Feature Generic 30,” with over 1.6 million views. Paddy Power didn’t have a video in the Top 5.

Instagram: Paddy Power was No. 1 on Instagram, with nearly 100,000 followers. Betsafe came in a distant second, with 61,000 followers, and Unibet was a distant third, with 23,000 followers.

Overall, Paddy Power was declared the winner in the social media rankings, with Bet365 ( and Bet Fair ( coming in second and third.

About Paddy Power

Paddy Power was founded in Dublin, Ireland, in 1988. The company offers its betting services through licensed betting shops in the United Kingdom and Ireland. It also operates the largest telephone betting service in Ireland. On the Internet, the company offers services, such as online poker, sports betting, online bingo, online games, and online casino.


Source: European Gaming Media and Events


Betsoft Gaming Partners with Casino Superlines



Betsoft Gaming Partners with Casino SuperlinesReading Time: 2 minutes

Following a new partnership agreement, Betsoft Gaming will provide a selection of slot games to growing brand Casino Superlines.

The agreement covers an extensive range of RNG titles that have been approved for key regulated markets – including many from the perennially popular Slots3TM series.

Launched in April 2017, Superlines is a brand of Equinox Dynamic; its sister casinos Nordicasino, Africasino, and Spintropolis are also Betsoft customers.  Built around a generous bonus structure and access to 24/7 multilingual support, Superlines has, in the space of just twelve months, emerged as a popular destination for players throughout Europe and in the Nordic countries.

With the promise of VIP support, the biggest names in slots, and a strong promotional calendar, Superlines has attracted an extremely loyal and varied audience in a very short time,” explained Miguel Micallef, Account Manager at Betsoft.  “To keep all kinds of players engaged, and to offer something new to everyone, every visit, Superlines now needs to acquire and promote a portfolio of high-quality games from industry-leading brands.  Betsoft are pleased to be able to offer the right mix of quality and variety to meet the needs of their discerning player base.

The partnership arrangement also provides a path for new Betsoft games to be quickly and easily integrated to the Superlines platform.  Key titles will be prominently advertised as part of the brand’s player acquisition strategy, as Chief Marketing Office Arik Weiss explained:

Casino Superlines is a successful new brand: it has achieved wide exposure and attracted a lot of loyal players since its launch.  Those players see the Betsoft logo as a seal of quality, so by promoting Betsoft games in premium positions, we will be able to attract more of them to the best new titles, as well ensuring that we deliver a top-class gaming experience at every turn.

About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
Betsoft is headquartered and licensed to operate in Malta, and holds an additional license in Curacao.  Contact or visit for general information and enquiries.


Source: Betsoft

Source: European Gaming Media and Events

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New Video Slot Red Rake Gaming: JUDGES RULE THE SHOW!



New Video Slot Red Rake Gaming: JUDGES RULE THE SHOWReading Time: 2 minutes

The Valencian gaming company Red Rake Gaming surprises everyone with the launch of a new video slot machine with 3D graphics


“Judges rule the Show!” is coming to Red Rake Gaming. 3,2,1…Let the show begin!
Very special judges take control in this fun and lively video slot with 5×3 reels based on the programs with the highest audiences of all time where music and talent take centre stage. ‘Let’s go!!!

A microphone, a statuette, “Seven” symbols that shine like diamonds and 4 spectacular judges with their 4 buzzers form an explosive cocktail of prizes in every spin. And as if that wasn´t enough, through its “Judges rule the Show!” mechanics, each of the judges surprises the player with an incredible animation in 3D that leads to the function “ Sticky Wilds Judge Respin ”, thus offering more and more prizes. OhYeahhh!

Once again we can see in this new video slot that the work of the team of developers, illustrators and animators at the company Red Rake Gaming has really paid close attention to each and every detail in order to reflect realism and perfection in each symbol and animation. The result is truly marvellous. This is quality work at the highest level that has been the hallmark of this young and outstanding Valencian company since the outset.


About Red Rake Gaming:
Red Rake Gaming is a premium casino games developer which supplies its games to social and real money operators. Red Rake current portfolio contains +60 slots and +10 videobingos of top graphical and sound quality with unique and well balanced mathematics. Its content is certified for the Spanish and Italian regulated markets and the company plans to expand to several other jurisdictions during 2018. Red Rake’s games and RNG have been audited by several prestigious independent testing houses and are featured by a number of licensed operators.
For further information on the company, please visit:

Source: European Gaming Media and Events

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LeoVegas concludes partnership with Frank Andersson



LeoVegas concludes partnership with Frank AnderssonReading Time: 1 minute

22, May, 2018 – LeoVegas has decided to conclude its partnership with brand ambassador Frank Andersson.

The partnership is being concluded in connection with the recent launch by LeoVegas of a new communication concept that is based on several brand ambassadors.

“We thank Frank for the years he has helped profile LeoVegas in Sweden. He has been a contributing factor behind LeoVegas’ strong growth in the Swedish market. LeoVegas has entered a new phase with several brands and greater breadth with more product categories. After a long and successful cooperation with Frank, it is now time to take the next step,” comments Gustaf Hagman, CEO of LeoVegas.

“I have concepts and ideas for developing my own games and want to focus more on this, so that will be the next step for me,” says Frank Andersson. “I had some great years with LeoVegas and want to thank LeoVegas for believing in me. We had a great time working together!”


About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit

Source: European Gaming Media and Events

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