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In Social Media Rankings Paddy Power achieves high score



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Paddy Power, an Irish bookmaker in Ireland, has hit the top spot in the social media rankings among bookmakers in a survey conducted by the leading tipster site, According to February 21 to March 9, 2018’s data collection the site assessed 26 of the world’s top bookmakers.

Bookmakers assessed

The bookmakers assessed were (in alphabetical order):;;;;;;;;;;;;;;;;;;;;;;;;;; and

Their headquarters are situated in North America, Europe, Asia and Australia, so that they can keep their position within top bookmakers in the world. They offer betting services in different are, such as horse racing, football, basketball, tennis, cricket, golf, greyhound racing, snooker, darts, boxing, rugby union, rugby league and virtual sports.

Social media platforms considered 

Data from the following social media platforms were collected and analysed: Facebook, Twitter, YouTube, and Instagram. These are the most widely used social media platforms and every bookmaker on the list was found to have some form of presence on each.

The categories that were considered included the number of followers in each platform, as well as the number of Tweets, the number of YouTube videos, the number of views per YouTube video, and the most watched YouTube video.

How Paddy Power won the day

Paddy Power was among the Top Five in every social media category assessed except one. It led the way in three categories and was in the second or third position in two categories.

Facebook followers: Bet365 took the lead, with 1,553,663 followers on Facebook. Hot on its heels was Paddy Power, with 1,551,324 followers; Unibet, with 811,939 followers; Betfair, with 649,176 followers; and William Hill, with 557,602 followers.

Twitter followers: Paddy Power took the top position, with 644,207 followers. Bet365 came in a distant second, with 378,226 followers. It was followed by Sky Bet, with 351,939 followers; Coral, with 347,824 followers; and William Hill, with 199,050 followers. Paddy Power has the oldest Twitter account (among these five bookmakers), which was created in April 2008.

YouTube followers: Bet Safe, a Nordic brand, led the way on YouTube, with 29,131,133 followers. It was followed by Bet Fair, with 22,192,528 followers; Paddy Power, with 17,918,313 followers; 888sport, with 13,168,591 followers; and Bet Fred, with 10,948,124 followers.

The number of views per YouTube video: Paddy Power was far ahead of both Bet Safe and Bet Fair in the number of views per videos. Paddy Power’s 278 videos attracted 64,000 views per video while Bet Safe’s 1,031 videos and Bet Fair’s 816 videos got only 28,000 and 27,000 views per video respectively.

Most popular YouTube video: Betfair took the top spot for the most popular YouTube video, with its “Liverpool FC — A Free Kick MasterClass,” which has received nearly 5 million views so far. In second place is BetSafe’s “Street F1 with Team Betsafe,” with nearly 3.5 million views so far. The third position is occupied by 888sport’s “888sport Treble: The Odds Promotion,” with just over 2.7 million views so far. The fourth position goes to BetFred for its “Bet £10 to get £30 Free Promotion,” which has received over 2.5 million views so far. In the fifth position is Bet365’s “Bet365 13/14 Sportsbook|U.K. Feature Generic 30,” with over 1.6 million views. Paddy Power didn’t have a video in the Top 5.

Instagram: Paddy Power was No. 1 on Instagram, with nearly 100,000 followers. Betsafe came in a distant second, with 61,000 followers, and Unibet was a distant third, with 23,000 followers.

Overall, Paddy Power was declared the winner in the social media rankings, with Bet365 ( and Bet Fair ( coming in second and third.

About Paddy Power

Paddy Power was founded in Dublin, Ireland, in 1988. The company offers its betting services through licensed betting shops in the United Kingdom and Ireland. It also operates the largest telephone betting service in Ireland. On the Internet, the company offers services, such as online poker, sports betting, online bingo, online games, and online casino.


Source: European Gaming Media and Events


NSoft brings iGaming Future to february London event



NSoft brings iGaming Future to february London eventReading Time: 1 minute


The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.

NSoft’s Self-Managed Pre Match application is fully integrated into Seven Platform and gives the betting operators full autonomy of sports events creation, odds management and risk management. Except for already supported option of importing Betradar Unified Odds Feed, the customer has the ability to manually create any sport, tournament, market and event, as well as to resolve the markets.

The upcoming ICE London 2019 is the only B2B gaming event that truly brings together the international online and offline gaming sectors. During this event, held from February 5 to February 7, 2019, NSoft’s focus shall be on promotion of new products and comprehensive business solutions.

NSoft team is performing the latest product polishing before presenting it to the industry’s leading stakeholders. This year we shall be hosting you on our stand with impressive design and demo zones.

Don’t miss out on the chance to find out more about NSoft’s products. Please meet us at Stand S1-260. Book a meeting with our team or contact


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft brings iGaming Future to february London event

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PointsBet enters the legal New Jersey betting market



PointsBet into the legal New Jersey betting marketReading Time: 1 minute


PointsBet has launched its online sports betting platform in New Jersey, had become the ninth operator to enter the legal New Jersey sports betting market. PointsBetting is essentially a high-risk form of spread-betting that rewards players with more money.

The company explained how PointsBetting works: “If a user bets $10 on the over, and the total ends 10 points over, that nets users $100. Stop-loss settings are able to be set by a bettor if they wish to limit their win and loss position. Users will still be able to make fixed odds wagers, which give a simple win-or-lose scenario.”

New Jersey residents can access PointsBet in web browsers via or by downloading the PointsBet mobile app for Android or iOS.

Johnny Aitken, PointsBet US CEO said: “We’re extremely excited to bring PointsBet’s premium and game-changing sportsbook and signature betting options to the US.

“By offering some of the world’s sharpest betting offers and prices, we have the back of all sports bettors, no matter how sophisticated they are, and we’re serious about offering a one-of-a-kind VIP betting experience.”

PointsBet is also partnered with Tioga Downs Casino in New York and will launch sports betting operations in New York if the state moves to legalise sports betting.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PointsBet enters the legal New Jersey betting market

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FDJ aims digital transformation to fuel its development



FDJ aims digital transformation to fuel its developmentReading Time: 2 minutes


FDJ Group announced €15.8 bn in player stakes in 2018. FDJ distributed €10.7 bn to players, a return rate of nearly 68%, an increase close to 1 point over 2017.

Stéphane Pallez, Chairman and Chief Executive Officer of FDJ Group said “The continued growth in player stakes reflects the good execution of our FDJ 2020 strategy around areas such as innovation and digital, enhancing the appeal of our games and distribution channels. 2018 has been characterised by numerous successes, notably Mission Patrimoine games, illustrating FDJ’s redistribution model. These results underpin our ambition to anticipate changes in the gaming and entertainment sector to increase the Group’s leadership with richer and innovative gaming experiences”.

 The FDJ 2020 strategic plan aims at accelerating the Group’s digital transformation to fuel its development. In 2018, the group got benefited from increase in digitalisation of all games. This success confirms our strategic goal of reaching 20% by 2020. This digital growth was driven by online gaming as well as electronic player stakes at points of sale.

ParionsSport sports betting posted strong gains in player stakes. FDJ is one of the Top 10 sports betting operators worldwide. Player stakes recorded during the World cup reached €333 m, an increase of +75% over the 2014 event, mostly attributable to the French team’s performance. The overall trend remained strong, with +8% growth in non-World Cup player stakes.

ParionsSport also signed major four-year partnerships with four leading French football clubs (Olympique de Marseille, Olympique Lyonnais, AS Monaco, and FC Nantes), and launched the “Parions Club” challenge with each of them, giving the top punters in each club a VIP treatment in stadiums or at points of sale, in addition to their winnings.

Player stakes in lottery, instant lottery and draw-based games, grew 1.1% to €12,770 m. Player stakes on instant lottery games (scratch-card games in point of sale and digital) continued to grow, +3.2% to €7694 m.

Digitalisation drives growth in all lottery games, whether instant lottery or draw-based games. On-line lottery games were up +12% thanks to the steady increase in new players, with close to 1.9 million players at the end of 2018, and very frequent marketing events in the online gaming portfolio, with a launch, a relaunch, or a modification every week.

In 2018, FDJ stopped charging rent for point of sale equipment and started paying commission on promotional and free coupons. This year, a new commission structure has been introduced, with different rates across the various product lines and price ranges. In this context, net commissions earned by FDJ retailers were €785 m in 2018, up 5.7% on 2017.

After internalising its sales force and setting up its own logistics, FDJ has completed its business transformation and has direct control of its network.

The Group has continued to make substantial investments in points of sale, specifically in technology and equipment.

Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FDJ aims digital transformation to fuel its development

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