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CEO and Founder of SBC

SBC Summit North America: 5,000 Decision-Makers to Convene for Industry-shaping Talks




SBC Summit North America is gearing up for another edition, set to gather 5,000 senior decision-makers for a dynamic event filled with learning, networking and business opportunities.

The leading iGaming and sports betting event in North America will return to the Meadowlands Exposition Center in New Jersey (May 8-9). Preceding the core event, a pre-day conference (May 7) will unfold in New York City and showcase the well-regarded Player Protection Symposium and Compliance & Leadership conferences as well as the newly-established Earnings+More: Capital Markets Forum, organized in collaboration with +More Media.

Rasmus Sojmark, CEO and Founder of SBC said: “The goal is to leverage the momentum we gained last year when we gathered the key operators, affiliates, suppliers, regulators, and media from the North American region. We anticipate a 66% surge in delegate numbers and are focused on attracting both industry newcomers and those who missed out on the opportunity to attend last year. The early numbers are promising, and the exhibition floor is approaching full capacity, even though we had added 15 extra booths this year to meet the demand.”

The exhibition floor is set to showcase a diverse lineup, with over 75 prominent companies taking the spotlight. Standout exhibitors include leading game providers like White Hat Gaming and Relax Gaming, alongside notable affiliates such as Better CollectiveMediaTroopersSpotlight Sports Group, and KeyAffiliates. Key payment providers like TrustlyPayNearMeTransUnionPXP Financial, and PayBrokers, operators like Betsson, risk management platforms like Kinectify, real-time content and data providers such as SportsDataIO and hosting providers like Internet Vikings will further enhance the comprehensive range of offerings, making the exhibition a must-visit for industry enthusiasts seeking the latest innovations.


The conference, spanning five stages and featuring over 300 expert speakers, will showcase a diverse selection of tracks: Leaders, Sports Betting, iGaming, Affiliates & Marketing, Payments & Tech, and Compliance & Regulation.”

In terms of themes, the conference will delve into several crucial topics shaping the multifaceted nature of the industry, highlighting its intersection with technological advancements, regulatory considerations and the critical balance between innovation and responsibility. These include the recent trend of revising existing sports betting bills instead of introducing new ones, the strategic considerations for second movers within the saturated sector, the influential role of social media personalities, and the challenge of interpreting extensive big data to gain insights into customer behavior across diverse channels. Furthermore, discussions will center around the role of artificial intelligence in promoting responsible gaming practices, the ongoing expansion of iGaming in new states, the evolving dynamics of sports integrity, and the ongoing regulatory deliberations in regions such as California and Canada.

Some of the speakers that will grace the stage include Kim Barker Lee (EVP & Chief Legal Officer, Bally’s Corporation), David Denenberg (SVP, Global Media Distribution & Business Affairs, NBA), Matthew Sunderland (SVP of iGaming, Caesars Digital), Dave Rivers (SVP Marketing, PointsBet Canada), Sarah Brennan (Senior Director-Compliance, BetMGM), Justin Barrett (Treasurer, Eastern Shawnee Tribe), Noam Klivitzky (VP US Marketing, 888 Holdings), Jon Steinbrecher (Commissioner, Mid-American Conference), Michael Golub (Deputy Attorney General, New Jersey Division of Gaming Enforcement), Catherine Meade (VP Community, Sustainability & Social Responsibility, OLG), Jacob Coin (Director of Public Affairs, San Manuel Band of Mission Indians) and more.

Alongside other notable event features, the SBC Awards North America* ceremony will be back on the final day, celebrating outstanding industry talent across various categories and verticals. Additionally, the third annual SBC First Pitch competition will be a key highlight, providing a platform for five industry startups to showcase their innovative ideas to a panel of judges specializing in investment and innovation. Another addition to this year’s roster will be the so-called Tribal Symposium—a series of conference panels dedicated to exploring the intricate landscape of tribal gaming. One session will focus on the regulatory roadblocks in California and another one offering advice on identifying and effectively addressing signs of human trafficking in land-based casinos.

In the evenings, attendees can seize the chance to network before the main event by attending the Pre-Registration & Networking Drinks at Slate NYC on May 7. Furthermore, they can shift discussions away from the exhibition floor to a more laid-back setting at the Official Networking Party and Sports Betting Hall of Fame on May 8, followed by the Official Closing Party on May 9.



SBC Summit North America set to bring fresh perspectives with focus on iGaming




The upcoming SBC Summit North America, powered by the improved version of the dedicated event app, SBC Connect Plus, is set to host a record-breaking 3,500 senior industry experts and some of the most recognizable brands in the region, as they share their knowledge on the flourishing iGaming and sport betting industry in North America.

The 3-day event will begin with a limited-capacity pre-day conference on May 9, which will feature the Player Protection Symposium, Compliance, and Leadership tracks. The core exhibition and conference will then take place on May 10-11 at the Meadowlands Exposition Center in New Jersey and present attendees with a vibrant exhibition hall, an expert-led conference agenda and an abundance of networking opportunities.

Attendees at the SBC Summit North America will get access to 60 exhibiting operators, affiliates and suppliers, as some of the leading names in the industry including Bet365 PartnersBetegyCatena MediaContinent8IGT PlayDigitalKey AffiliatesKinectifySportradar and White Hat Gaming, will be showcasing their services, offerings and technology on the expo floor.

The extensive conference agenda, which this year will display a stronger focus on iGaming, will tackle a variety of topics such as technological innovation, state-by-state regulations and marketing strategies. The core conference agenda’s far-reaching scope will take place over 5 stages and 10 dedicated tracks, including iGaming Americas, Sports Betting Product, Marketing/Affiliates and Emerging tech that will host the First Pitch start-up competition.


The event will include exclusive keynotes on innovative thinking and leadership from the likes of Frank Abagnale (cybersecurity expert, fraud prevention specialist and the inspiration behind Steven Spielberg’s “Catch Me If You Can”), Matt King (CEO, Fanatics Betting and Gaming), Jan Jones Blackhurst (Board Member, Caesars Entertainment Corporation), Barry Gibson (Chairman, Entertain) and Bill Miller (President & CEO, American Gaming Association).

Alongside Keynotes, there will be over 300 speakers representing influential operators, data-driven affiliates, regulators, as well as leading media outlets, sports teams and leagues, such as Rhea Loney (Chief Compliance Officer, BetMGM), E. Sequoyah Simermeyer (Chairman, National Indian Gaming Commission), Jennifer Matthews (Vice President – Brand Marketing, FanDuel) and Stephen Krombolz (SVP of Business Development, Tipico), to name a few.

Rasmus Soark, CEO and Founder of SBC, said: “SBC Summit North America has always focused on the future and how the industry can be innovative, despite restrictive regulations. As we’re getting closer to the fifth anniversary of the Supreme Court overturning PASPA, it’s exciting to see that sports betting has been legalized in most US states and start early conversations about iGaming launch and entry strategies.

“Our speakers, exhibitors and sponsors have all proven in one way or another that you can drive growth with innovative approaches, cutting-edge products, and unwavering dedication to improvement, so there’s plenty for our attendees to uncover.”

Throughout the summit, attendees will have ample opportunities to network with key industry decision-makers, whether during the day on the exhibition floor or at the evening networking events held in the heart of New York City. The daytime schedule includes the Global Gaming Women BreakfastAfrican Americans in Gaming and Tribal Gaming Breakfast meetups, among other networking opportunities


In the evenings, attendees can connect with new and existing leads in a more informal setting at the pre-registration networking drinks at Magic Hour Rooftop Bar & Lounge at Moxy Times Square (May 9), the official party at Slate NYC, which will also host the Sports Betting Hall of Fame ceremony (May 10) and the closing party at Versa NYC (May 11).

Attendees can also purchase tickets to the lavish SBC Summit North America Awards ceremony, hosted by Meredith Marakovits, the New York Yankees’ clubhouse reporter for the YES Network. The ceremony, taking place on May 11 is an excellent opportunity to celebrate the best operators, suppliers and affiliates in the industry at the New York Hilton Midtown.

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